Well-known trademarks in China refer to trademarks that are widely known to the relevant public and enjoy a high reputation in China. There are two ways to identify well-known trademarks in China: administrative identification and judicial identification. Some goods or services are very professional. As long as they are the vanguard in related industries and circles, they are well-known trademarks, which may not be well known by ordinary consumers. Jiashili has advertised in CCTV, which should be known to many people. However, the competition in commodity economy is fierce, and well-known trademarks are not permanent. Once well-known trademark enterprises may face the risk of bankruptcy because of poor management, and well-known trademarks may also disappear. .