1, pick a place: determine the crowds and traffic
First, you must be clear about where people are going, not just where they are, like a breakfast store to be in the place where the office workers will walk by, and a video rental store to be opened on the way home. You can spend some time in the place of interest in the target area to calculate the morning, afternoon and evening hours of the crowd, count the number of people entering the nearby stores, to see the people passing by, the proportion of office workers, students, housewives, and at least weekdays and weekends each counted, in order to know that the crowd is really the distribution of the situation.
2, find the location: visit the surrounding environment
With the pre-selected pocket location, the second step is to inspect the surrounding environment, this time to use two perspectives to observe, first, the businessman's point of view: What is the sign that the location can create performance?
3, look at the store: the building is equal to live advertising
Please hold the mood of the first date to see the store, to care, but also with skepticism. Look at it from a distance, then look at it close up and imagine how your store feels in this space. Once the name of the store is placed on the sign, will it be conspicuous? Will it be visible to people driving by? Can pedestrians notice it from the sidewalk? China Eat.com restaurant consulting experts believe that a good storefront is like a living advertisement, not only to make it easy for people to find you, but also to show themselves to potential customers traveling through on the road.
4, choose neighbors: good neighbors let you struggle less
Customers will think that the store next to each other, the quality of its goods is quite similar, so, with similar brands located in the same place is very important, because some site selection strategy is to "parasitic". In the big department store next to the clothing store, in the senior supermarket next to the opening of the vitality of the food store, by the big brand attracted customers, will also be attracted to you.