Among the many podcasters who are the craziest, it's not Xuefutang. The foodie from the plateau, the outdoor barbecue world's leader, out is a big deal. Every video is almost always grilled or cooked large pieces of beef and lamb, and there is even a crane grilled camel, salt baked whole beef, three whole sheep luxury Big Mac burger and other barbecue feats.

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Knowing that the mere cost of these ingredients above would cost thousands, plus labor, materials, etc., it is estimated that one video made by Xuefutang could be enough for an average food blogger to do for a year. Therefore, the style of its rustic not only attracted the attention of a large number of fans, but also by many netizens jokingly referred to as "who imitates who is bankrupt".

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This was originally a joke, did not expect but a prophecy. June 12, the snow velvet hall suddenly in the release of the video declared bankruptcy, and announced that began to switch to live broadcasting stalls to sell goods.

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According to its own revelations, in the past year, in order to create food videos, has a **** used 138 cows, 246 sheep, 632 chickens, total **** spent 3.5 million. Then, Xuefutang really started to live-stream the stall in the video two days later. Such a result, it really makes people drop their jaws.

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Snow Velvet Hall, a jittery, fast hands with nearly ten million fans of the big network red how suddenly went bankrupt? The Internet is not rumored that the real body of the snow velvet tang is the chairman and general manager of Qinghai snow velvet tang biotechnology Ma Ma Erli, and has a value of 8 billion.

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In fact, this company is really the snow velvet tang, but the 8 billion worth of should not be. It is understood that the Qinghai snow velvet tang biotechnology was only established on September 23, 2016, the registered capital is also only 8 million, in fact, is a local operation of local specialties and health products of small companies.

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And such a large amount of money to produce food videos has obviously brought huge financial pressure to Xuefutang itself, in order to make their model to sustain, it had to change the past image of not advertising or carrying goods, accelerated the pace of cash.

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In fact, previously, Xuefutang was also carrying goods, except that its main position is not in Jieyin, but in the shutterbugs. As you can see from his fast hand store, it currently has 23 items, the total sales have reached 87,000 pieces. And in addition to nourishing food and dried fruit snacks, men's facial cleanser is also sold.

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This achievement is indeed okay, but there is no way that the snow velvet hall is now playing more and more big, not two hundred pounds of salt baked a whole cow to eat, Puzhong a pot to do twenty legs of lamb, although the northwest region of beef and mutton compared to the east to be a little cheaper, but can not afford to build so ah. In a word, the sale did not build more ah.

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So, Xuefutang's bankruptcy declaration this time is not only not a slogan of retreat, but is the horn of the charge. And this bankruptcy declaration is not showing fans, but beckoning to many brands: "There are many advertising spaces and pits, and the quantity is sufficient and inexpensive, so don't come quickly!"

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In fact, not only will fans not resent such behavior, they will be happy, because fans have long appealed to Xuefutang: "Brother, sell something! I'm afraid I won't see your work one day." After all, scrambling to buy anchor merchandise fans have seen a lot, but fans actively begging for the anchor to sell goods is really this one.