In the evening of June, 2005 165438+ 101. The Beijing Workers' Gymnasium, the oldest sports building in New China, is dressed in festive costumes. As night falls, Beijing will enter the countdown to the 2008 Olympic Games 1000 days. In the commemorative activities held for this important moment, the mascot of the 29th Olympic Games was finally unveiled. /kloc-at 0: 05: 20, Jia Qinglin, the leader of the Party and the state, touched the switch on the release device, and five laser beams emitted by the release device were projected on the big screen, outlining the outline of the mascots, and five lively and lovely mascots were fixed on the big screen. At the same time, five 2-meter-high inflatable mascots stepped onto the stage from behind the big screen-this is the long-awaited mascot of the 29th Olympic Games-Fuwa.
Brief introduction of five fuwa
Fuwa are five lovely close friends, whose shapes blend the images of fish, giant panda, Olympic flame, Tibetan antelope and Shayan kite. Every doll has a catchy name: Beibei, Jingjing, Huanhuan, Yingying and Nini. In China, it is a traditional cultural way to express love for children. When you connect the names of the five dolls, you will read Beijing's kind invitation to the world "Beijing welcomes you". Fuwa represents the dreams and aspirations of the people of China!
Edit the shape of Fuwa in this paragraph.
"Fuwa" are five anthropomorphic dolls. Their prototypes and headdresses contain the connection with the ocean, forest, fire, earth and sky, and use the expression of China traditional art to show the profoundness of splendid China culture. Each doll of the mascot of the Beijing Olympic Games represents a good wish: Beibei symbolizes prosperity, Jingjing symbolizes joy, Huanhuan symbolizes passion, Yingying symbolizes health, and Nini symbolizes good luck. With the hospitality of Beijing, the dolls brought their blessings to all corners of the world and invited people from all over the world to gather in Beijing to celebrate the 2008 China Beijing Olympic Games. These five fuwa are called Bei, Jing, Huan, Ying and Ni respectively. Take a word from each of their names to form the homonym "Welcome to Beijing".
Edit the design idea of this paragraph.
In terms of design ideas, the mascots of the Beijing Olympic Games perfectly combine the images of animals and people for the first time, emphasizing the concept of people-oriented, harmony between man and animals and nature. In the design concept, the Olympic elements are directly quoted to the mascot for the first time. For example, the idea of Huowa comes from the Olympic flame; In the design and application, it highlights the personalization of extended use. A major feature is that the headdresses of the five mascots can be independently developed and used in a wider range. Children can choose different headdresses to wear on their heads according to their own preferences. Lively children have also become lovely mascots, which greatly enhances their interaction. In terms of quantity, the number of mascots for the Beijing Olympic Games is also the largest in the history of the Olympic Games, reaching five, which reflects the profoundness of China culture.
Beibei
Beibei's inspiration: Chinese New Year pictures-more than a year, China traditional fish pattern, Shuifuwa Beibei.
Wave pattern Beibei's blessing is prosperity. She is a small carp. In China traditional culture and art, the patterns of "fish" and "water" are symbols of prosperity and harvest. People use "carp yue longmen" to mean successful career and dream realization, and "fish" also means good luck every year. Beibei's head decoration adopts the fish pattern of Neolithic age in China. She is gentle and pure, and she is a master of water sports, which is in harmony with the blue ring in the Olympic rings.
bright
Jingjing's inspiration: China's endangered and rare animal: panda, the lotus shape of porcelain in Song Dynasty. Fuwa Jingjing
Jingjing is a naive giant panda, and wherever she goes, she will bring joy to people. As the national treasure of China, the giant panda is deeply loved by people all over the world. Jingjing comes from the vast forest, symbolizing the harmony between man and nature. His head decoration originated from the lotus petal shape on Song porcelain. Jingjing is simple, honest, optimistic and full of strength. He represents the black part of the Olympic rings.
huanhuan
Huanhuan is inspired by the traditional fire patterns in China and the fire patterns in Dunhuang murals. Fuwa huanhuan
Huanhuan is Fuwa's eldest brother. He is a fire doll, symbolizing the Olympic flame. Huanhuan is the embodiment of sports passion, which spreads passion to all parts of the world and conveys the Olympic spirit faster, higher and stronger. Everywhere Huanhuan went, Beijing 2008 was full of enthusiasm for the world. It represents the red ring in the Olympic rings. Inspiration: Tibetan antelope, a rare animal unique to China. Yingying is an agile and flying Tibetan antelope. He comes from Fuwa Yingying.
China's vast western land spreads healthy and beautiful wishes to the world. Yingying is a unique protected animal in the Qinghai-Tibet Plateau and a demonstration of the Green Olympics. Yingying's head decoration combines the decorative styles of the Qinghai-Tibet Plateau, Xinjiang and other western regions. He is agile and an excellent track and field athlete. He also represents the yellow ring in the Olympic rings.
NINI
Nini's inspiration: Beijing tradition: Shayan kite, Beijing swift Nini comes from the sky, is a swallow flying with wings spread, and the modeling creativity comes from Beijing traditional Fuwa Nini.
Shayan kite "Yan" also represents Yanjing (the title of ancient Beijing). She brings spring and joy to people, and spreads good wishes of "good luck" wherever she flies. Naive, cheerful and agile Nini will make her debut in gymnastics competition. She represents the green ring in the Olympic rings.
Edit the generation process of this paragraph.
On June 6th, 2005, at 8 pm Beijing time, the mascot of Beijing 2008 Olympic Games was officially unveiled at the Workers' Gymnasium. The images are fish, panda, Olympic flame, Tibetan antelope and Jingyan, and the names are Beibei, Jingjing, Huanhuan, Yingying and Nini, which means Beijing welcomes you. The following is the main process of the mascots for this Olympic Games: On August 5, 2004, the mascots for the Beijing 2008 Olympic Games were collected from the society, and the mascot design competition for the Beijing 2008 Paralympic Games was held on August 5.
Officially launched. According to the results of the competition, BOCOG will determine the mascots for the Beijing Olympic and Paralympic Games, which were originally planned to be announced on June 6, 2005. June 5438+February, 2004 1 mascot collection ended According to the relevant person in charge of BOCOG, the four-month mascot design competition for Beijing Olympic and Paralympic Games completed the collection of works on June 65438+February 1 day and entered the selection stage. BOCOG will determine the mascots for Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games on the basis of expert review and extensive consultation with representatives from all walks of life. Mascot is one of the core images of previous Olympic Games and an important carrier to convey the Olympic spirit and the concept of this Olympic Games. In June 5438+February 65438+May 2004, the mascot entered the selection process. BOCOG officially confirmed that 662 works competed for Fuwa, the mascot of Beijing 2008 Olympic Games.
From 12 to 15, the mascots of Beijing 2008 Olympic and Paralympic Games entered the selection process. After a series of strict procedures such as initial evaluation, re-evaluation, revision and registration, the mascot was originally scheduled to be officially unveiled in June 2005. The mascot was announced on June 5438+065438+1October 1 1. After a long year and three months of competition, the countdown to the highly anticipated mascot of the Beijing Olympic Games is 1000 days-165438+101. Mascots have five characteristics: they embody the idea of hosting the Beijing Olympic Games and the Olympic spirit, have strong China characteristics, are widely representative, have original intellectual property rights, have broad market development space, and are the crystallization of collective wisdom. On June 5438+065438+1October 12, 2005, mascots went on sale. According to the news from BOCOG News and Propaganda Department, in order to cooperate with the release of Beijing Olympic Games mascots and meet consumers' demand for Olympic licensed products, BOCOG will implement a temporary sales plan for mascot licensed products, and more than 500,000 Olympic mascot licensed products will be sold from June 1 12.
Edit this "Fuwa" to buy
After the release of the mascots for the Beijing Olympic Games, BOCOG launched a temporary sales plan for the licensed products of mascots in the same period to meet the purchasing needs of the general public. The mascots of the Beijing Olympic Games are sold in licensed retail stores authorized by BOCOG all over the country. Toys, clothing, bags, stationery, precious metal medals, badges and other six categories of nearly 300 kinds of licensed goods. Among them, there are not only mascot highlighters for children's consumer groups, but also precious metal commemorative medals for high-end collectors, worth more than 654.38 million yuan. Among them, the mascot toy is the biggest highlight of this licensed product. According to the person in charge of the market development department of BOCOG, BOCOG plans to add more than 160 temporary sales points on the basis of the existing 28 franchised retail stores, covering nearly 30 provinces, autonomous regions and municipalities directly under the Central Government. BOCOG has unified store image requirements for these temporary sales points, and issues temporary sales authorization certificates for a period of three months. All temporary sales points are filed with the local administrative department for industry and commerce and published on BOCOG website.
Edit the characteristics of "Fuwa" in this paragraph.
The mascots of this Olympic Games have five characteristics: First, the mascots of Beijing Olympic Games embody the organizational concept and Olympic spirit of "Green Olympics, People's Olympics and High-tech Olympics" of Beijing Olympic Games, and convey the ideal and pursuit of peaceful development of human society, harmony between man and nature, and harmonious coexistence between people. Second, mascots have strong China characteristics. Mascots use a lot of rich cultural elements in China, showing the diversity of China culture in many ways. Fuwa and China traditional culture are seamlessly integrated. Fuwa's five colors are exactly the five elements of China-Jin Mu's fire and water, two utensils make a living, two utensils are four elephants, four elephants are gossip, and gossip is everything. The unity of Fuwa symbolizes the great unity of the people of the world. Third, mascots are widely representative. Fourth, mascots have original intellectual property rights and have a broad market development space. Fifthly, the mascot of Beijing Olympic Games is the crystallization of collective wisdom, which permeates all aspects of wisdom and labor, especially the members of the creation and revision team. Many well-known domestic artists have participated in discussions, revisions and suggestions for many times.
Edit this paragraph before and after the scene.
The collection of mascots for the Beijing Olympic Games has attracted many designers from all over the world. The collection of mascots for the Beijing 2008 Olympic Games began on August 5th last year and ended on February 6th. BOCOG received 662 valid applications. Among them, Chinese mainland's works 6 1 1, accounting for 92.3% of the total; Hong Kong, Macao and Taiwan works 12, accounting for1.8% of the total; There are 39 foreign works, accounting for 5.9% of the total. In the collected works, there are not only the images of giant panda, monkey king, dragon, South China tiger, Tibetan antelope and elk that are very familiar to the public, but also many new shapes with distinctive expressive force and unique style. Most of the works not only show the characteristics of China, but also absorb the creative concept of Olympic mascots. This competition attracted great creative enthusiasm from China designers. In addition to Guizhou and Xizang Autonomous Region, Chinese mainland has design institutions and personnel to participate in the competition. Overseas Chinese and students studying in China also sent their love works. Many foreign designers are also very concerned about this activity. Britain, the United States, Canada and other European and American design powers, as well as designers from South Korea, Japan, Singapore, India and other countries in Asia also sent works. Mascot collection activities have been widely concerned by the society. The mascot solicitation office * * * received more than 3,000 suggestions and amateur design drafts, as well as thousands of consultation calls. Many provinces, municipalities and autonomous regions have also set off a craze for collecting mascots, and many Chinese and foreign netizens spontaneously recommend and evaluate the mascots of the Beijing Olympic Games online. The mascot embodies the efforts of many artists. The mascot scheme of Beijing Olympic Games embodies the painstaking efforts of countless artists and representatives from all walks of life. It is the crystallization of collective wisdom. In June 5438+February 65438+May 2004, 24 experts and scholars with outstanding achievements in the field of art and culture, such as Chen Yifei and Zheng, selected 662 valid entries of mascots in the conference room on16th floor. 65438+February 65438+July, a recommendation selection committee composed of famous artists Jin Shangyi, Chang Shana and other Chinese and foreign experts 10 reviewed and commented on 56 works that entered the recommendation selection stage. Six works, Panda, Tiger, Dragon, the Monkey King, Rattle and Ah Fu, were designated as the revised direction of the mascots for the Beijing Olympic Games. According to the recommendation and selection committee's opinion, BOCOG set up a mascot modification and creation team headed by Han Meilin, a master of arts and crafts, and composed of nine domestic design and animation professionals. Since late February of 12, BOCOG has held several special meetings to study and put forward suggestions for revision. BOCOG Executive Committee reviewed the mascot design twice, and many artists participated in the creation and modification of the mascot. On the basis of brainstorming, Han Meilin, the leader of the revision team, completed the design of the mascot scheme. In order to further understand whether the creative thinking of the image of "China Wa" is correct, BOCOG held several mascot evaluation meetings in the process of revision and creation, and invited representatives from all walks of life to evaluate the mascot candidate works. No matter Huang Miaozi, Ding Cong and other famous artists in their 80s, or some young elites active in the field of art design in recent years, they all came to the scene to put forward constructive opinions on the creation of mascots. The designers of the mascots for the Athens and Sydney Olympic Games also made suggestions on the design of the mascots for the Beijing Olympic Games. In addition, BOCOG also solicited opinions from primary school students and kindergarten children through questionnaires. This group of mascots is loved by many children. BOCOG conducted a questionnaire survey among 49 third-grade students in a primary school and 22 middle and large children in a kindergarten in Beijing. The survey shows that the mascot candidate "China Fuwa" has a strong recognition among children, who think this image is very cute. When BOCOG invited people from all walks of life, such as the National People's Congress, the Chinese People's Political Consultative Conference, the Municipal People's Congress, the CPPCC, people from democratic parties, Olympic research experts, athletes' representatives, and people in the design field, to comment on the candidate works of Beijing mascots. The vast majority of delegates affirmed the mascot candidate scheme, thinking that this group of works is novel, ingenious, vivid and unique, and has strong cultural charm in China; It is relatively complete in creativity and modeling, which embodies Chinese style, national feelings and modernity, and embodies the harmony between man and nature. On April 2 1, the mascot selection committee of Beijing Olympic Games held another meeting to listen to and discuss the revision of the mascot. The jury thought that the image of "China Fuwa" was rich in conception, profound in meaning and complete in design, and unanimously agreed to submit the revised candidate scheme to BOCOG Executive Committee for consideration. Han Meilin became a key figure in the revision and creation of mascots. March, 2005 1 1 The mascot revision team, composed of the famous artist Han Meilin and nine top experts in the fields of arts and crafts, 3D animation design and toy making in China, drove to Yanqi Mountain Villa in Huairou, a suburb of Beijing, where it was closed for two weeks for revision and creation. In the process of revision, experts feel that the creative thinking based on a single image is difficult to bear the China culture with a splendid history of more than 5,000 years and the world-renowned theme of the Beijing Olympic Games. Han Meilin introduced that the expert group has done a lot of research, textual research, revision and painstaking re-creation. On the one hand, taking the images of panda, monkey, dragon, tiger, rattle and combination as the basic creative direction, we will further explore the creative space of the above images. On the other hand, I am also looking for it.