Dazhong. com is a key news website and publicity website in Shandong Province sponsored by Dazhong Newspaper Group and headed by the Propaganda Department of Shandong Provincial Party Committee. It is also one of the ten key pilot websites in China identified by the State Council Press Office. "Shandong news first network, Shandong netizen life circle" is the strategic positioning of the public network. At present, the mass network has formed a development pattern of one network (mass network), one newspaper (mobile edition of Qilu Evening News), two periodicals (Qilu mobile magazine and mobile language), one news agency (mass audio-visual publishing house) and one screen (city broadcast big screen), which is the largest network media cluster in our province. And interact with the media resources (Volkswagen Daily, Qilu Evening News, peninsula metropolis daily, Life Daily, etc.) of the group's subordinate 14 newspaper. At present, the page views are as high as 110000000 PV, and the average daily hits exceed10000000. Rizhao, Dezhou, Linyi, Qingdao and PV have been established.