The reason why horses are popular
Their popularity is magnified by the network because of their own characteristics, which conforms to the aesthetics, entertainment, taste and spectator psychology of netizens. They are sought after by the online world intentionally or unintentionally and become "online celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.