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Hotpot industry development status analysis

Domestic hot pot industry major listed companies: At present the domestic hot pot industry listed companies are mainly Haidilao (06862.HK), gluttony (00520.HK) and so on.

The core data of this article: the establishment and closure of hotpot catering enterprises in China, the market size and growth rate of China's hotpot industry, the analysis of consumers' choice of location for eating hotpot in China and around the world, the penetration rate of hotpot takeaway in China, the players of China's hotpot takeaway market, and the growth of Haidilao's hotpot takeaway business

Stable Growth of Hotpot Market

Hotpot is an original Chinese cuisine with a long history. In recent years, China's hot pot industry has been growing steadily, in 2019, the country's newly established hot pot enterprises 93,994, the market size has also reached 518.8 billion yuan; 2020 by the impact of the epidemic, the size of the hot pot market has declined, the number of newly established enterprises fell to 80019, the market size fell to 438 billion yuan. However, in the rapid expansion of hot pot business at the same time, there are some blind business situation, hot pot business closure rate is also high, according to Ai media data show that about half of China's hot pot food and beverage enterprises live more than 5 years, about 30% of the hot pot food and beverage enterprises in two years to close down.

Half of consumers try hot pot takeout

With the rapid development of the hot pot industry, consumer demand has also generated a diversity of changes, and some consumers like to choose to eat hot pot at home in order to save time and figure convenience. According to research data, in the first half of 2021, 49.3% of China's consumers preferred to eat hot pot at home, of which the proportion of consumers in the fourth-tier cities and other regions who preferred to eat hot pot at home reached 59.6%.

For consumers who prefer to eat hot pot at home, hot pot takeout has become a good solution, and the emerging market of hot pot takeout has emerged. According to research data, 57% of consumers in China have already tried hot pot takeout; and among consumers who have not tried hot pot takeout, 78% of them expressed their intention to try hot pot takeout in the future.

Multiple parties involved in the hotpot takeout market

With the rise of the hotpot takeout concept in recent years, multiple companies have entered the market. Including the traditional hot pot giants Haidilao, sip feed, Dezhuang, etc., specializing in hot pot takeaway elimination Lang and fresh food platform box Ma fresh and other enterprises actively layout hot pot takeaway market, China's hot pot takeaway market will get some development. Taking hot pot leading Haidilao as an example, its 2015-2020 hot pot takeaway business revenue grew at a high rate, and its revenue scale reached 718 million yuan in 2020, a year-on-year increase of 59.9%.

The above data refer to the China Hotpot Chain Industry Market Outlook and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute.