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Trademark development

200 1 Apple logo becomes transparent, mainly to cooperate with the Mac OS X system that was first introduced to the market. This time, the core value of Apple brand changed from computer to computer system, and Apple logo also changed with the interface style of the system, adopting transparent texture.

In 2007, it was changed to metallic silver gray with shadows. When Apple launched the iPhone, it officially changed its company name from Apple Computer Company to Apple Company. Apple logo adopts glass texture, and innovatively introduces multi-touch touch screen technology to cooperate with iPhone, aiming at bringing a brand-new user experience.

In 20 13, it was changed to a flat pure black Logo without concave and convex feeling, which has been used ever since.

There is a saying that the Apple logo is widely circulated: Apple Computer Company uses the bitten apple as its trademark pattern to commemorate alan turing, a great pioneer in the field of artificial intelligence, which is actually a misinformation.

Originated from the British film Enigma (20065438+0), which fabricated the above-mentioned plot about the relationship between Turing's suicide and Apple Logo, which was misinformed by some public and media.

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