What are the basic requirements for poster design? A successful poster design is inseparable from the organization and design of the poster layout. Poster design needs to be designed from three aspects: the font design needs to be simplified, the modular arrangement of poster design, and the "shelf display" of poster design. Layout is the embodiment of the image and aesthetic feeling of the whole poster. If the layout is chaotic, it will not arouse people's interest in viewing. Similarly, if a poster has no features, it will not stimulate people's interest in reading. A successful poster design is inseparable from the organization and design of the poster layout, and the poster design needs to be designed from three aspects. What are the requirements for poster design? The following small series introduces it in detail from three aspects: 1, and the poster font design needs to be simplified. Judging from the design style embodied in the layout of award-winning posters in recent years, the layout of font design is trying to get rid of erratic words, complicated lines, changeable fonts and dispensable flower nets, and pursue the masculine and straightforward beauty of thick eyebrows (titles), small articles, big eyes (big pictures) and clear outlines (block structures), and the writing rarely turns and does not break down into parts. In addition, blank space can make people feel relaxed and happy when reading newspapers. The more important the title is, the more it should be left blank. And don't use the blank space in the photo casually. Seeing the blank space in the layout of the dense font design is like a tired motorcyclist catching a glimpse of a light after passing through a deep cave. So are the posters. Nowadays, many posters are keen on the use of colors, and list some beautiful colors according to their own preferences and smear them on the layout of font design. The color is either abrupt or too concave. 2. The "shelf display" of poster design. The goods in the supermarket are displayed in different categories and rarely change, so that customers will be familiar with what they want to buy and go directly to that shelf, which reduces the browsing time. Similarly, using a fixed layout and "displaying" poster information in different categories will also reduce browsing time and get the information you need from the layout as soon as possible. Some foreign poster designs should not only fix the position of each column in the layout, but also set the font of the title, the format of text arrangement, the number of rows, the size of photos and so on. And the layout is similar every day, which looks very convenient. They will not be distracted by changing the carved layout, which will affect their reading comprehension. Of course, the defects of this form are also obvious, and it should be limited in quantity to make it sufficient. At the same time, the simplicity, frankness and eye-catching of a single unit can ensure the overall effect, that is, orderly order can add simple and quiet beauty to the layout. 3. Modular layout of poster design. Module arrangement, Professor Mohn of Missouri School of Journalism explained: "Modules are squares, preferably long squares. It can be an article or a set of columns including text, attachments and pictures. The layout of font design is composed of modules. " The biggest advantage of this design is readability. From the perspective of visual psychology, modularity has its specific advantages. An important principle of Gestalt Psychology is that "the whole is greater than the sum of its parts". According to this proposition, we can clearly see the advantages of module design. If a group of manuscripts with related, similar or opposite meanings are scattered on the layout of font design, then they are only independent manuscripts; If combined in a box, it may produce a new message without words, even the effect of 1+ 1 >:2. In addition, the modular layout of poster layout is basically based on horizontal themes. Physiologically speaking, eye rotation is caused by the movement of the upper and lower six muscles of the eye. When the eyes rotate up and down, they not only rotate left and right, but also rotate with the upper and lower eyelids, which is laborious and easy to fatigue. Therefore, reading horizontally is more labor-saving than reading vertically. There are many requirements for designing a good poster. The above mainly comes from the three most important points, and I hope it will help everyone. Poster design also has other requirements, such as designer's innovation, customer's demand and product performance. Combining these three aspects, I think we can design better posters. What are the requirements for poster design elements? The requirements for poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and concise.

4, the picture is the main, supplemented by copywriting.

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

Poster design composition skills:

1, thickness comparison of composition skills:

The so-called thickness contrast refers to the colors used in the composition process and a style formed by the patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit). This style is often used for packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills:

In the landscape composition of traditional Chinese painting, we should pay attention to the perspective of close-range and middle-range, and in the design of packaging design, we should also pay attention to the composition level of near and far pictures. The so-called approach is the most eye-catching part of a picture, also called the first visual impact, which is also the most important content to be expressed in the packaging pattern.

For example, the earliest instant noodle packaging used by Shuanghui, the first thing that caught people's attention was the Shuanghui trademark with a blank background and the words of Shuanghui with a huge white variety with a dark red square background (that is, close shot), followed by the smaller main character of "Braised Beef Noodles" (it should be said that the second sight is also called the middle shot).

Thirdly, the product photos (also called the third line of sight, bounded by the middle scene) expressing the packaging content, followed by the auxiliary corporate mascot advertising language, performance description, corporate logo and so on. This obvious layering is also called the three-step rule of vision, which highlights the most important theme from top to bottom and from right to left while considering people's habit of checking still life pictures.

As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.

3. Comparison of composition skills:

When it comes to the contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent.

In the design of many packaging patterns, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills:

In a pattern, we often find this phenomenon, that is, the explosive pattern in the background or around the name of a packaging theme, or a few seemingly random crazy thick lines, or banded English or patterns, all show a kind of "feeling".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western composition skills:

This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6, ancient and modern comparative composition skills:

Making foreign things serve China means making the past serve the present. Especially in order to reflect a kind of cultural taste, people often use the ancient classic ornamentation, calligraphy, characters and patterns on the packaging now, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

-Poster design (artistic design with strong visual effects for publicity)

What are the requirements for poster layout? 1, the commodity layer needs to be highlighted.

The purpose of online promotional posters is to attract clicks and increase sales, so the commodity layer is the most important display part of online promotional posters, and it is the key point to be highlighted in the whole layout design. Whether it is the copy or the background, it plays a role in setting off the goods. Therefore, the theme of the product must be highlighted in the design, so that users can clearly and directly understand what the poster wants to express, so unnecessary auxiliary elements should be reduced in the design.

2. The information level should be clear.

The whole layout design should first distinguish the information level. First, it should distinguish clearly which part of the product layer, copy layer and background layer is the center of gravity of the picture and which part needs to be emphasized. If the layout of the whole poster is scattered and the elements are distributed too evenly, users will not be able to grasp the key points of browsing quickly.

3, color matching should be reasonable

A good design should reasonably integrate color, image, copy and other information into one page to express the theme, so that the whole design will have a consistent appearance and a distinct theme. The more colors used in layout design, the better the effect. Instead, we should choose harmonious colors as much as possible to achieve perfect visual effects.

4. The copy layer should be visually clear.

The copywriting layer is a link between the past and the future in online posters. It not only sets off the goods, but also displays the promotional information. In the layout design, it must be in the most focused position in the whole poster, and ensure its visual clarity and logical clarity.

5. Stay close

Intimacy refers to the relationship between different elements. Some related elements are suitable for close arrangement, while others need to keep a sense of distance from other elements.

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