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English summary of undergraduate thesis
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TV food programs in our country developed from zero to many and the development has been almost 40 years. Early stage of development, food programs has many problems:similar programs, no features,old-fashioned hosting style , not having their own brand,and so on. Now, with these problems haing been gradually discovered, some new elements were constantly added to the program to form a new type of routine , which is different from the traditional program food program. Now, with these problems haing been gradually discovered, some new elements were constantly added to the program to form a new type of routine , which is different from the traditional program food program. This paper analysis of new food programs from program forms, the host, program branding, program scenes, broadcasting forms , and summed up innovative ways of food program in our country,so that we can get a new road for TV food programs in our country.

keywords: TV food programs

Keywords: TV food programs, program form, host, brand, form of communication, innovation

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