With the rapid development of online shopping mode, the competition among online stores is becoming more and more fierce. In order to improve their competitiveness, many large online stores have invited "network models" to help out. With the popularity of online stores in recent years, online modeling is a new profession popular on the Internet, and it is also called "online madou" by netizens. Photographers took photos of them wearing different clothes and used them as posters for an online store.

Model requirements

First, the body shape requirements

In addition to being thin, creating a "post-90 s" dressing atmosphere has become a compulsory course for online models. Some net models told reporters that they usually wear beauty contact lenses when taking pictures, and their expressions rarely grin. Most of them are grinning, pouting and trying to keep their eyes open. They are girls who come out of Japanese and Korean idol dramas. The owner of an online shop's request for net beans is: "You can have a symmetrical figure and correct facial features, but you must have your own characteristics and stand out in your personal style. It would be better if it is a post-90 s student. " He said that the introduction of online mode has indeed increased the sales volume of stores to a certain extent, and the daily turnover is as high as 100. "In the past, we always used online screenshots, and later found that reality shows can drive sales more." The height of female advertising models is generally above 1.66 meters. Male models are generally between1.80 ~1.90m in height, 86~90 cm in chest circumference, 63~78 cm in waist circumference and 70~80 kg in weight. Harmonious body proportion is an important physiological basis of models. For models that embody the beauty of human body, we can refer to the golden section law when judging whether their bodies are harmonious or not.

For the model's figure proportion, we can analyze it from the following aspects.

1, upper and lower body ratio-the requirement for models is that the lower body is longer than the upper body.

2, the proportion of big and small legs-the ratio of small legs to thighs is close to or slightly longer than thighs.

3. Head-to-body ratio-The length of the head is 1/7~ 1/8 of the body length, and a smaller head will make the body look more dexterous.

4, measurements-the chest should not be too straight, the hips should be narrow, and the hips should not sag.

Second, the appearance requirements

Although the appearance is not prominent, it is also a very important image factor. The network world is full of wonders, and so is the network bean. Some online models hire professional photographers, while others take selfies by themselves. Some netizens even found a thunderous online shop model ... this model is called "different". It is said that this news has caused a shock in several groups of Douban, and many bean friends have been watching along the way to express their shock.

An excellent model's ideal head shape for a model is oval, and the face shape is not too wide, but a little longer. Correct facial features are the minimum requirement. You don't need to be very beautiful. As long as you have personality, you can still stand out.

Third, temperament requirements

An excellent online model often has a distinctive temperament. The owner of a Taobao shop said: "Because we are Japanese clothes, the requirements for models are mainly sweet looks and well-proportioned." He also said that although female students are required to be 1.60m in height and 50kg in weight in the recruitment advertisements, they pay more attention to the overall proportion and expressive force of the applicants in actual recruitment, and there is no hard and fast limit on their height and weight. "Applicants are mostly female college students, accounting for about 80%. We have to pay according to personal conditions and shooting effects. " A Taobao shop owner said that students are more approachable than professional models and have low salary requirements, so they are more suitable to be long-term models in online stores. The salary of one or two hundred yuan an hour is determined according to the market situation. It includes people's posture, expressions, manners, manners and so on. As a model, it is not enough to have a good figure and facial features. With a good temperament, you can set off a wonderful fashion. Therefore, it is very important for models to always pay attention to their inner cultivation and appearance. The official of Taobao's public relations department said that in the first half of this year, Taobao opened nearly 10000 stores every day. Taobao's daily sales of clothing products exceed 654.38 billion yuan, and its annual market size is close to 40 billion yuan. It can be seen that with the rapid development of clothing online stores, the demand for net beans will also increase. On some part-time recruitment websites, we found several information about model recruitment in Taobao shop. The owner's requirement for the net model is "generally wear S code or M code, and like to take expressive photos".