First of all, we admit that the dairy industry is developing better and better now, and it has become one of the essential drinks for almost every household.
When it comes to sending fresh milk, there are generally two kinds. One is the operation of big brands, such as Yinqiao and Guangming, which are delivered to households. The other is the fresh milk bar, which is produced and delivered by itself.
The first kind is equivalent to joining these big brands, which are produced by big factories, uniformly distributed to various sites, and then distributed to users.
The second type is self-production, with stores, which can be eaten in the hall, taken out or delivered.
I mainly recommend the second one. The main reason is that the profit is large, the products can be diversified and the time is relatively free. Let me tell you the story of my opening a shop.
I opened this fresh milk bar in 20 18, which is nothing more than rent, equipment, decoration and other investment, which is more than 60 thousand.
My shop mainly sells pasteurized milk and handmade yogurt. Pap milk is aimed at children and middle-aged and elderly people, yogurt is aimed at children and young people, and middle-aged people, and almost every group is covered.
When I first started my business, several local brands were doing this industry, almost all of which were delivered to your door. It took me three months to occupy the market in this area.
Let me first analyze the advantages of my products. The most important thing is that there is no additive, and it is purely manual. Since their big brands are engaged in distribution and transportation for a long time, their products will have additives to some extent. Nowadays, customers attach great importance to food and care more about products without additives, so my propaganda concept is no additives, and my products have been recognized by customers in a few months.
In the past three years, there are 1800 households in the community, and the members in our store are 1300 households, which is equivalent to two-thirds of the users in a community.
I'm talking about how I run it.
Many people do physical business, and they can't wait to open all day, so they don't want to waste the rent. But my business philosophy is to open only during the peak traffic hours and make other people's daily turnover in a few hours.
At first, I analyzed the passenger flow time. Basically, there were many people leaving school in the afternoon, and office workers got off work at seven or eight. The rest of the time people are scattered. So I set my business hours, that is, open the door at 1 pm, make products for 2 hours, and officially open at 4 o'clock until 9 o'clock in the evening. Customers are so concentrated that I'm only busy for a few hours a day.
What is the profit of this industry?
How much profit depends on the cost price and the retail price. My gross profit here can reach about 65%.
If you open a shop, you can basically calculate it according to your local rent, consumption level, retail price and passenger flow.