Simba team suspected of selling fake events

December 23, 2020, Guangzhou Municipal Bureau of Market Supervision reported on the "Simba live with goods ready-to-eat bird's nest" incident related to the parties involved in the investigation and handling of the situation.

Bird's nest sold in the live broadcast was questioned as "sugar water", net red anchor Simba team suspected of selling fake events caused concern. Guangzhou Municipal Market Supervision Administration informed on the 23rd.

Guangzhou and Yiyi E-commerce Co., Ltd. (hereinafter referred to as "and Yiyi company") as the operator of the live broadcasts involved, by the brand of goods Guangzhou Rong Yu Trade Co. ("Rongyu"), commissioned by the commodity brand Guangzhou Rongyu Trading Company Limited (hereinafter referred to as "Rongyu"), on September 17, 2020 and October 25, 2020, arranged for the anchor "Shi Daqiao" to promote the commodity "Ming Zhi Bowls of Instant Bird's Nest" through the live broadcasting platform of Racer.

Guangzhou market supervision department announced "Simba live with goods instant bird's nest" incident processing situation, Simba's Guangzhou and Yiyi E-commerce Co., Ltd. in violation of the "People's Republic of China *** and the State of the Anti-Unfair Competition Law," the provisions of the first paragraph of Article 8, was ordered to stop the illegal behavior, and was fined 900,000 yuan of Administrative penalties.

After the processing results were released, Xinxuan responded that it accepted the administrative penalty decision, and also said that Xinxuan had set up a quality expert committee and improved the audit process, raised the threshold for suppliers and product importation, and rectified the situation through a variety of upgraded control initiatives.

Subsequently, the official microblogging microblogging fast hand e-commerce issued an announcement on the disposal of the incident of "Simba's live broadcast of instant bird's nest". The announcement showed that Simba's personal account was suspended for 60 days, and the company's 27 e-commerce anchors were suspended for 15 days.

Extended Information

Character Achievements

In March 2019, he was honored with the 2019 Tmall Golden Makeup Award for "Red Man of the Year".

In April 2020, he was awarded the 22nd "Heilongjiang Youth May Fourth Medal".

June 14, 2020, a single scene with more than 1.25 billion.

July 2020, Xin Youzhi was elected president of the Heilongjiang Youth E-commerce Association, and was appointed as "Heilongjiang agricultural products promotion ambassador".