In their own little world, with hand-made desserts to entertain guests of all colors, sharing sweetness to more people, is a very fulfilling thing, which is the original intention of many people to open a bakery.
So, nowadays, the development prospects of China's baking industry?
What potential market exists?
I, the baking industry's current situation and prospects
Famous financial writer Wu Xiaobo pointed out that: in the new wave of consumer upgrading swept, bakery products will continue to be the store captured the grip of the new middle class.
Today, bread has long been more than just food for the stomach, but has gradually become a fashionable lifestyle, bakery stores have evolved from the early ordinary stores to fashion, Netflix, and even light luxury positioning, and product line diversification.
Initially, baking is an imported product in China, only in the first and second tier cities, and now it has been developed to other third and fourth tier cities and rural market penetration. It is predicted that the next 30 years baking market will remain a continuous development trend, the second and third tier cities of the baking market capacity growth rate can be close to 30%.
Two, pastry bakery products into a "fashion items" ~
When young consumers in the circle of friends, microblogging, small red book, jitter tone and other social networks, like the pursuit of fashion items like sunshine to hit a variety of net red baked goods, these baked goods have been in the Internet marketing under the impetus and Clothing, accessories, technology products, etc. as one of the carriers of fashionable life in the minds of the 90s and 00s.
In the last decade, with the gradual increase in per capita consumption level, pastry baking has also begun to take the road of light luxury and fashion.