1. The reputation and ability of the agent;
2. The industry status of the agent;
3. Competition of similar products in the region;
4. Find out the marketing strategies of competitors;
5. Distribution of benefits.
6. Consistent business philosophy The business philosophy of the agent can be highly consistent with the business philosophy of the manufacturer. Fully familiar with and understand the manufacturer's corporate culture, product positioning, medium and long-term development strategy, regional market sales target and market operation plan; Be able to effectively implement the manufacturer's sales policy.
7. Agents with sufficient funds have sufficient funds to meet the market development needs of manufacturers, invest in the market, and equip relevant human resources, vehicles, warehouses, etc. according to the requirements of manufacturers. Enter various channels in the regional market, carry out brand promotion, prepare sufficient supply, and pay back the money to the manufacturers in time according to the agreement reached by both parties.
8. A good sales network agent's sales network can cover all regional markets, and various channels are organically combined horizontally and vertically. Have strong wholesale channels and retail channels; The depth and width of the channel can fully meet the requirements of manufacturers and reduce the network construction cost of manufacturers;
The general agent is an agent who does not enjoy exclusive agency. In this kind of agency, the agent only solicits business for the customer locally, or negotiates business with the seller according to the customer's requirements, the customer signs a sales agreement, and the agent collects commission according to the transaction amount. Customers can entrust several agents to handle their business in the same area and within a certain period of time, or they can directly recruit customers in the agent area. Enterprises and customers can trade directly without giving any commission to the agents.
The general agent has the characteristics of great flexibility and freedom of advance and retreat. Because for the client, although there is an agent in a specific area, at the same time, he reserves the right to deal directly with other buyers. Because of this, the enthusiasm and sense of responsibility of the general agent is not as good as that of the exclusive agent. All agents are afraid that their efforts will be shared by others, but they don't try their best to promote them. So they don't want to spend their energy and money on advertising, corporate image building and other projects that all agents benefit from, so there is often a phenomenon of wrangling with each other.