KFC can't stand the idea of stealing images with too low a resolution and will provide free material

KFC can't stand the idea of stealing images with too low a resolution and will provide free material

KFC has recently made public a free material download site that provides free high-resolution and distortion free images of its chicken products, and KFC can't stand the idea of stealing images with too low a resolution and will provide free material

Nowadays, there are more and more fried chicken and burger fast food restaurants, and some of them have promotional images that are too low resolution and will provide free material.

KFC can not stand to steal the picture resolution is too low will provide free material 1

Now more and more fried chicken burger fast-food restaurants, some of the promotional pictures are very attractive, and some of them are battered into a mosaic.

Recently, the KFC official publicized a free material download site ChickenStock, the site provides its own full set of high-definition pictures of singles and packages, a variety of combinations are available.

The official response was, "We've noticed that many stores are using our fried chicken photos, but selling their own products. We can understand that - after all, our products look crispy and juicy and are hard to resist.

But what we can't stand is your really low pixels. That's why we built our website, with all sorts of high-resolution images at your disposal. We're glad they like the photos of our products as much as we do. They can take our photos, but they can never steal our flavor."

Netizens have praised and said that KFC's pattern is big, and this is a sign of a big company's confidence.

KFC can not stand to steal the picture resolution is too low will provide free material 2

Nowadays, more and more burger fryer takeaway stores, many consumers are in the look at the takeaway platform to show the picture of the order, but after receiving the physical object but found that the color and smell of the various aspects of the publicity map is too much difference, and called "cheated".

Where do these pictures come from? It may be that the merchants stole KFC and other international chain stores posed exquisite pictures, but steal on the theft of it, some of the picture is paste into a "mosaic", seriously affecting the user's appetite. KFC is not happy about this.

KFC recently made public a free download site, chickenstock.com, which offers free, high-resolution, distortion-free images of its chicken products, ranging from packages to individual items, with a basic pixel count of 4 megapixels and a maximum of 500 megapixels. It's like "meat on a stick".

KFC claims that many food outlets offering fried chicken and other items "borrow" KFC's product images to sell their own chicken products without permission. This is because KFC's chicken products "look crispy, juicy and attractive".

However, KFC did not accept the "borrowed" images, not because of copyright issues, but because they were so low-resolution that they were completely unappetizing to the user.

So, in order to stop this, KFC opened up the site, which could be stolen at any time, and made the ultra-high-resolution images of KFC's chicken products available for free. KFC also emphasized that "others can borrow our photos, but not our taste".

It is understood that the site's ultra-high-definition pictures start at a minimum of 4 megapixels, with a maximum resolution of 26,861 x 18,898, which is more than 500 million pixels, and such a picture needs to consume as much as 6.6GB of memory to open in PS, so there is not a good point of the computer can't appreciate such a large. The first step is to make sure that you have a good picture of what you're looking at.

I have to say, some of the pictures are really good, and the high-definition pictures do look better, but after all, the pictures are just a reference, and you need to be careful when ordering.

KFC can not stand to steal the picture resolution is too low will provide free material 3

Stealing pictures exist in a variety of industries, such as common e-commerce platforms, a model to shoot the picture of the same product, you can see dozens or even hundreds of the exact same picture, which all stems from the theft of the picture do not have to spend money to take a set of pictures which is a lot of money, so the small businessmen basically rely on the theft of the picture.

Chicken and beer set, since that year, "you from the stars" fire, the domestic emergence of a variety of fried chicken brands and personal fried chicken store, especially the Korean fried chicken store that is more and more, but everyone opened their own store do not go to the product photos, but to steal pictures, such as stealing pictures of Kentucky Fried Chicken photos.

According to the survey, the average individual fried chicken store, because shooting a set of product photos at least cost thousands of dollars, very few vendors to specialize in their own fried chicken to take product photos, because it is not at all scratch, so they have to aim at, the big brands of publicity photos, but these photos in the uploaded to the platform, due to the platform limitations, a lot of them have been distorted, the resolution would have been There is a certain loss, in by the businessman to download again, or only screenshots to retain, this picture quality is simply touching, and even look fuzzy.

Recently, a blogger broke the news that the KFC official publicized a free material download site, which provides high-definition pictures of its own various commodities.

This idea is simply too clear, since I can not stop you from stealing pictures, then I will directly give you the original material, you can download it at will.

And KFC said, "We know a lot of stores are using our fried chicken photos to sell their products. But the pictures they use are just too blurry, and we can't accept that kind of thing, so we're directly providing a high-definition, distortion-free image material website for the majority of businesses, and those who want to use our product photos can always go to the website above and download them for free.

This is a completely favorable marketing, because the phenomenon of piracy can not be stopped, it is better to let them go directly to use, directly to their own pull a wave of goodwill propaganda.