If you want to open the permission for Taobao Live, you must first understand the requirements and conditions for opening the permission for Taobao Live, such as how many fans are needed, and if the number of fans is not enough, how to increase it What about fans?

For non-business and personal anchors, the basic threshold is to meet one of the following two conditions:

The number of Weibo fans must be greater than 50,000, and there must be at least one post in the last 7 days The number of likes and comments on Weibo should be over 100; or the number of fans on other social platforms should be greater than 50,000, and the fan interaction rate should be high.

Taobao Master has more than 10,000 followers and has published at least one graphic post in the past 7 days.

Access to Taobao live broadcast basic permissions: First, tag sellers, big factory sellers and style store sellers can be granted live broadcast permissions when the number of fans reaches 40,000. If it is not activated in this way, it will be activated directly if the Weitao level reaches w4. There is also a registration link in the background: Weitao fans are more than 200,000; no points were deducted this year; 3 video contents are provided.

Display permissions: It is the basis of Taobao Live Broadcast. Only the live broadcast permission is enabled, and the live video will be displayed in the shopkeeper broadcast in Weitao and Taobao Live. After opening the display permission, the display of feeds flow will be additionally increased.

Close rules: There must be two valid live broadcasts in one month after activation, with a duration of more than 30 minutes and a number of people more than 300. If the cover image, title, etc. that show permission violates the basic regulations, one warning will be accumulated three times.

After obtaining the Taobao live broadcast permission, the seller friends can play the live broadcast by themselves, which is divided into two parts. If the performance is good, the Taobao live broadcast permission will be opened, and if the performance is not good, it will be closed.

How to increase fans?

1. Traffic tools

In fact, there are some auxiliary tools to attract traffic on any platform, so it is the same on Taobao. , in order to increase popularity and increase traffic, we can use Sig Interactive. To increase traffic, such a tool has a very good auxiliary effect.

2. High-quality live broadcast content

Of course, doing live broadcast is not only because of the anchor. At the same time, his live broadcast content must be attractive. This is especially true for Taobao live broadcast. In order to carry out better publicity, during the live broadcast process, the live broadcast content must be combined with the characteristics of the product to give full play to the advantages of the product and at the same time present a good viewing experience to the audience.

3. Good Taobao anchors

We know that there are many platforms that are willing to spend a lot of money to hire some good anchors, because the anchors still have certain skills in personal hardware. What is required is not only that the anchor has personal temperament and charm, but also can drive fans to purchase products, so that the anchor can earn more income.

At the same time, it can bring a lot of popularity to this platform, so a good Taobao anchor is someone many merchants want to cooperate with, because they bring a lot of traffic, which can help merchants Attract more buyers.

4. Distribute coupons

Everyone wants to get Taobao coupons, and everyone has the mentality of being greedy for petty gains, so in the process of doing Taobao live broadcast, distribute some Store coupons will attract more people to pay attention to the live broadcast.

5. Clever use of Taobao live broadcast covers

Live broadcast covers are very attractive to many viewers who have not yet entered the live broadcast, and the more gimmick the live broadcast cover is , the customer flow will increase, and everyone will enter the live broadcast room with curiosity. Therefore, the anchor can make the cover more attractive, which is a very practical way to increase the popularity of Taobao live broadcast rooms. _