Mengniu and Yili are not the same company, but they are both leading companies in the dairy industry.
Mengniu Group
Mengniu Dairy (Group) Co., Ltd. was founded in 1999 and is headquartered in the Shengle Economic Park in Helinger County, Inner Mongolia.
Mengniu Group was listed on the Hong Kong Stock Exchange in 2004 (stock code: HK2319), and became the No. 1 dairy company in China, which is listed as one of the constituent stocks of the Hang Seng Index, in 2014.
China's largest grain, oil and food company COFCO, France's Danone, and Denmark's Arla?Foods are Mengniu's first, second and third largest strategic shareholders, respectively.In 2016, Mengniu ranked 10th in the global dairy industry.
In 2017, Mengniu officially became the global official sponsor of the 2018 FIFA?World Cup. This is the first dairy brand that FIFA has partnered with at the global sponsor level, and the first brand in China's food and beverage industry to become a global sponsor of the World Cup.
Mengniu is also the strategic partner of China's aerospace industry, the designated product of the Xiamen meeting of BRICS leaders, the official marketing partner of the NBA in China, the official dairy partner of the Shanghai Disney Resort, and the exclusive supplier of the official dairy products and ice cream of the Beijing Universal Resort. Among them, it has joined hands with NBA, Boao and other international platforms for 13 consecutive years, and has provided nutritional support for China's aerospace with high-quality products for 15 consecutive years.
Yili Industrial Group
Yili Group was founded in 1956, which can be said to epitomize the history of China's dairy industry from small to large and from weak to strong. After decades of corporate development and accumulation, it is now firmly in the first camp of the global dairy industry, and reigns as the first in the Asian dairy industry.
China's largest and most complete dairy enterprise. At the same time, Yili is the only dairy company in China that meets the standards of the Olympic Games and provided services for the 2008 Beijing Olympic Games. It is the only dairy company in China that meets the standards of the World Expo and provided services for the 2010 Shanghai World Expo.
Expanded Information:
Dairy is an indispensable industry for a healthy China and a strong nation, and is the key to realizing the "Healthy China Dream". The dairy industry is an indispensable industry for a healthy China and a strong nation, and it is also a necessary prerequisite and an important symbol for realizing the "dream of a healthy China". Mengniu and Yili, two dairy companies, are committed to "consumer-centered, innovation-led century-old nutrition and health food company.
The two companies are committed to "becoming a century-old nutritional and health food company with a focus on consumer-centered innovation", and are striving to improve their branding, sales, digitalization, R&D and innovation, efficient operation, and organization and security, so as to promote high-quality and high-level development, serve the nation's health with better products, and be the "front-runners" in revitalizing the China's dairy industry.
The two companies have always been adhering to and promoting the innovation strategy, after years of development, has established a number of leading technology research and development and industry-university-research cooperation platforms, and continue to promote innovation in the industry.
Among them, the Nationally Recognized Enterprise Technology Center, the National and Local Joint Engineering Research Center for Dairy Deep Processing Technology, the Secretariat of the National Frozen Beverage Standardization Technical Committee, the National Dairy Processing Technology R&D Specialized Sub-center, and the Dairy Testing Research Laboratory of the National Dairy Meat Testing Center are all R&D and innovation platforms at the national level.
Baidu Encyclopedia - Yili
Baidu Encyclopedia - Mengniu