Jewelry stores selling gold ornaments must operate in accordance with national standards. Quality inspection agencies will also randomly check the quality of jewelry in jewelry stores, so it is almost impossible to buy fake jewelry in jewelry stores. Many problems found by quality inspection institutions are mainly problems such as nonstandard label names and untimely calibration of electronic scales.

But it doesn't mean that there are almost no fake gold ornaments in the products of gold jewelry stores, so we consumers can buy them in gold jewelry stores with our eyes closed, and there are also many pits inside; We consumers can't see clearly, and if we don't ask clearly, we will suffer. Look at lettering when buying jewelry: According to national standards, the lettering of gold jewelry is "pure gold", "pure gold 999" and "AU750 9999". If other lettering is K gold, it is not pure gold jewelry. Especially AU9 16 jewelry, the gold content of which is 9 1.6% is 22K gold jewelry, and its color is basically the same as that of gold. If the employees of the gold jewelry store don't make it clear, it's easy for us consumers to mistake it for gold jewelry. Of course, if there is no printing, it is not gold jewelry, but also gold-plated handicrafts, not to mention counterfeiting.

Common misconceptions:

Pursuit of gold content: the gold jewelry specified in the national standard can only be called "pure gold" jewelry if the gold content reaches more than 990%, so whether it is 995 or 999 or four nines, it is only pure gold jewelry, and there is no distinction between thousands of gold and thousands of gold. Some jewelry stores promote 5.9 yuan of gold jewelry just for publicity. You don't really have to spend more money to choose it, because their recycling prices are the same, and you won't recycle it just because the concept you bought is expensive.

Look at the price of gold jewelry: the listing price of gold jewelry in several big-name jewelry stores today is 475 yuan a gram, and the gold material is 368 yuan a gram. If you buy less than 368 yuan a gram of gold jewelry, you can basically conclude that you bought fake gold jewelry. People's jewelry stores sell gold jewelry to make money, and there is no case of selling at a loss below the price of gold materials.

Of course, if the price of gold is much higher than 368 yuan a gram, for example, most gold jewelry stores now sell gold jewelry at a low price, with an average price of more than one gram in 800 yuan. If you buy this kind of gold jewelry, the gold jewelry store will make it clear to you that the price and weight are all right. If you deliberately don't let you weigh it, you won't know it's expensive until you get home, which means you have been cheated by the so-called technical fee of the gold jewelry store.

The so-called burning method, biting method, still water weighing and so on are all unreliable gold detection methods. No jewelry store will let you bite gold with your teeth to see if it is true. Even if the maintenance master of the jewelry store gives you a musket to burn gold jewelry, you won't burn the gold ring into a knot with someone else's tools, and other jewelry stores won't want it, so you will buy it or pay for it.

It is basically impossible to buy fake gold jewelry if the regular gold jewelry store, the listed gold jewelry price and the clear gold jewelry seal are all satisfied. As for buying cheap gold jewelry, it depends on the international gold price and the preferential conditions of the gold jewelry store. In the case that we can't control the international gold price, it is more reliable to visit several gold jewelry stores and ask them to give a discount of 30 to 50 yuan per gram.