Abstract: A century-old brand refers to an enterprise name and product brand that has inherited and inherited excellent cultural traditions, distinctive regional cultural characteristics and historical traces, and gained wide social recognition and good business reputation in more than 111 years of production and business activities. In Shanghai, there are always some old brands standing! For example, Lao Datong, Cai Tongde Hall, Peromont, Xinghualou, Lao Banzhai, Yanyunlou, Lao Zhengxing, etc. Here, I will take stock of the top ten oldest old brands in Shanghai and tell you what are the famous old brands in Shanghai. Wu Liangcai (1719) Shanghai Sanlian Group Wu Liangcai Glasses Co., Ltd. was founded in the 58th year of Kangxi in the Qing Dynasty (AD 1719), and it is a century-old famous brand. Its predecessor was Chengmingzhai Jade Shop, which was opened at Guangqi Road, Fangbang Middle Road, Nanshi. In 1935, Wu Liangcai Glasses Co., Ltd. opened its head office in Nanjing East Road, equipped with new optometry instruments and grinding machinery and equipment, and set up its own grinding workshop and frame-making workshop. In addition to ordering glasses, it also runs wholesale business, with customers all over Southeast Asia, South America, Brazil and other places. Wu Liangcai manages the preparation technology of "invisible glasses" in Shanghai, and successfully trial-produced aviation goggles for the Chinese Air Force. More > >

Wang Baohe restaurant (1744) is one of the earliest restaurants in Shanghai, which is known as "the king of crabs, the ancestor of wine" and was founded in 1744. It is famous for its franchise of Shaoxing aged yellow wine, and it is famous for its franchise of "Wang Baohe Old Wine" and Qingshui River Crab. The high-quality yellow wine such as Huadiao, Taidiao, Chenjiafan and Jinbo is rich in aroma and mellow in wine. Wang Baohe Restaurant's dishes are the best of each group, especially the Qingshui River Crab. The crab feast operated by this restaurant is unique, new and excellent, and the cooked crab dishes are unique in flavor, among which "Hibiscus Crab Powder", "Emerald Shrimp Crab", "Yellow Crab Fight" and "Yangcheng Crab Roll" are particularly famous.

Yu Tianchengtang (1782) Shanghai Yu Tianchengtang Pharmaceutical Co., Ltd. was formerly known as Shanghai Songjiang Medicine and Medicinal Materials Corporation. After the transformation in February 2115, it was named "Yu Tianchengtang", a century-old shop. The medicine number of Yu Tianchengtang under the company was founded in the forty-seventh year of Qing Qianlong (AD 1782), and it has gone through 225 years of wind and rain. Although it has gone through a hundred years of vicissitudes, it is dependent on the style of famous shops. In 1992, it was named "China Time-honored Store" by the Ministry of Internal Trade. In order to carry forward the golden signboard of "Yu Tiancheng", a century-old shop, and create new value for the time-honored brand, the company has implemented the chain operation named "Yu Tiancheng" for all the 19 pharmaceutical stores belonging to 19 grass-roots supply and marketing cooperatives since October, 1994, thus realizing the network operation. More > >

Tong Hanchuntang (1783) Shanghai Tong Hanchuntang Chinese Herbal Pieces Co., Ltd. is a well-known trademark in China and a time-honored enterprise in China. It was developed from Tong Hanchuntang's front shop and back shop workshop, which was founded in the 48th year of Qianlong in Qing Dynasty (AD 1783). "Tong Han Chun Tang" has a high reputation and competitiveness in the domestic market, and is deeply loved by our customers. The market network is spread all over the country. The wholesale of medicines mainly deals with Chinese and western medicines, imported new special medicines, health products, ginseng antler, Chinese herbal pieces, medical devices and biological products. Its wholesale scope covers Shanghai and faces the whole country, and it is trusted by customers with its operating characteristics of "excellent quality, reasonable price, good reputation and good service". More > >

Wang Dalong (1789) Wang Dalong was founded in Jiaqing period of Qing Dynasty (1798 AD). As a Chinese time-honored brand with a long history, all kinds of knives and scissors produced by "Wang Dalong" have sold well in China for more than 211 years. Its "three-point grinding, seven-point knocking" and "selling knives and opening their mouths, selling scissors and shaking their heads" are quite distinctive. The dragon steel knife should belong to the treasure of the town shop. The blade surface is said to be made of thousands of layers of steel, which will not be damaged even if it is used for several years. In addition to scissors and knives, the old-fashioned group heating tool "Tangpozi" on the beach is also a nostalgic highlight here. Today, the "Wang Dalong" old shop, which has experienced a hundred years of vicissitudes, is still brilliant, and its style is better than that of that year. It has developed into a comprehensive professional knife and scissors shop integrating production, supply and sales. In June, 2114, Shanghai WangDalong Knife and Scissors Industrial Co., Ltd. was formally established.

Xinghualou (1851) Xinghualou was founded in the first year of Xianfeng in Qing Dynasty (AD 1851), a dessert shop opened by Guangdong people "Shengzai", and now it has a considerable scale and is well-known as a famous Cantonese cuisine master in Shencheng. From Mr. Zhang Taiyan's inscription: "Honey juice can quench highway thirst, and river fish can relieve princes' worries" to Mr. Wang Daohan's inscription "A group of wise men can reach the goal". Xinghualou moon cake brand rose in the early 21th century, with unique formula, exquisite craftsmanship and popular brands. Shanghai Xinghualou (Group) Co., Ltd. is a large enterprise group focusing on catering, hotels and food processing industries, which brings together the essence of Chinese cuisine. Xinghualou provides dishes, moon cakes, cakes, preserved meat, etc., with various colors. The famous dishes include _ beef with oil, chicken with scallion, goo _ meat, shrimp with beauty, money chicken, smoked pomfret, etc. It is also good at cooking snakes, cats, dogs, rabbits, pigeons, seal fish, pheasants, ducks and other kinds of game. The famous points are: barbecued pork bun, lard bean paste bun, lard flower bun, chicken ball bun, shaomai shrimp dumpling, Mala cake, fresh meat cloud, etc. There are almond cakes, decorated cakes, HongLing cakes, white silk cakes, south milk Xiaofeng cakes, crispy cakes, cream cakes and other Cantonese and Western cakes. In addition, there are all kinds of sausages, bacon, preserved duck and other preserved flavors.

Wanyouquan (1851) originated from the first year of Xianfeng in Qing Dynasty (1851). It is well-known at home and abroad for its distribution of Jinhua ham and cured products. With a solid foundation for more than 111 years, Wanyouquan has become a famous brand in Shanghai. Driven by the historical trend of reform and opening-up, the "all-in-one" brand has experienced an evolutionary development process from the name of a shop to the trademark of a commodity and then to the name of an enterprise group. Food processing and production is the leading industry of Shanghai Wanyou Group. With the help of the social influence and cohesion of "Wanyouquan" century-old brand, Wanyouquan Group seized the opportunity of the Ministry of Commerce and the municipal and district commercial committees to vigorously promote the construction of commercial brands, and solidly promoted the brand strategy: guiding production with "Wanyouquan" brand, expanding the market with "Wanyouquan" brand, and strengthening the food processing industry. In order to make the development of "Wanyouquan" brand take a new step, the Group actively promoted the construction of "Wanyouquan Spark Food Industrial Park" and set up a number of new food processing enterprises and production bases. At present, more than 511 kinds of products in six series, such as cured meat, Chinese and western cooked food, bean products, frozen food, condiments and convenient and quick-cleaning pots and sets of dishes, have entered nearly 2,111 shopping malls, supermarkets and hypermarkets in Shanghai and other provinces and cities, and become popular among the public.

laodafang (1851) zhenlaodafang food branch of Shanghai Taikang food co., ltd was formerly known as chendafang, which was founded in the first year of Xianfeng in Qing dynasty (1851) and renamed laodafang in the 26th year of Guangxu (1911). In the early years of Guangxu, Shanghainese Chen Wantai opened a tea shop in Dongjiadu, Nanshi, and named it "Chen Dafang". In the 28th year of Guangxu (1912), the employee Chen Kuifu entered the store and renamed it "Laodafang". In the early years of the Republic of China, he moved to the intersection of Nanjing Road and Fujian, where his business was distinctive, his business was booming and his brand was getting louder and louder. The boss's room became famous, so a number of "boss's rooms" emerged, which were true and false, making it difficult to distinguish at the moment. There were many food stores in the boss's house, and Chen Kuifu's boss's house was almost submerged, so the real and false boss's house started a lawsuit. The boss's house was profitable, and no one would give up. Everyone said that his boss's house was the earliest and the brand was the oldest, but there was no trademark registration system at that time. For a time, the boss's house became a "big problem", so the Bureau of Commerce had to consult the archives of the hydropower company, and the result confirmed that Chen Kuifu's boss's house was the earliest, so it was decided. Later, it was established with the "true" old house as the final trademark. Today's real old house is a famous and excellent store in Shanghai's commercial system. The enterprise integrates retail and self-selling, selling tobacco and alcohol, North and South goods, cakes, roasted seeds and nuts, sweets, cured products and so on. Produced and sold smoked fish, smoked goods, Mid-Autumn moon cakes, fresh meat moon cakes and Soviet cakes. The establishment of the trademark of "Real Old House" does not mean that the "Old House Association" located on Nanjing Road is the only authentic shop of the "Old House" in that year. For example, in order to crack down on the "shanzhai", the "old house in the west" founded by Chen Hanqing is naturally one of the orthodoxy of the "old house".

Shao Wansheng (1852) Shao Wansheng Food Company was founded in the second year of Xianfeng in the Qing Dynasty (1852), which deals in foods such as drunken liquor, preserved meat, northern and southern goods, tobacco and alcohol, cakes, snack foods, etc. It is a comprehensive food company famous at home and abroad, mainly producing and selling drunken liquor, preserved meat, northern and southern goods, snack foods and other categories. "China is drunk and precious, and everyone is famous for Shao Wansheng." In the past 61 years, Shao Wansheng has experienced many changes of ownership, but all previous leaders cherish the famous brands created. The specially-made drunken food adheres to the traditional characteristics of strict selection of materials, unique ingredients, exquisite craftsmanship, and emphasis on honest management and genuine products. The products are not only unique in flavor, but also change with the seasons, and they are known as "spring is full of silverworms, eating snails in summer, and tasting drunk crabs in autumn."

laodatong (1854) Shanghai laodatong condiment co., ltd, formerly laodatong sauce garden, was founded in 1854. In 2113 and 2116, it was recognized as an "old Chinese brand" enterprise by the Ministry of Internal Trade and the Ministry of Internal Commerce. Laodatong Condiment Co., Ltd. is characterized by bad smell and bad oil. As early as the 1931s, the word "bad" of Datong became famous in Shanghai Beach, big cities in China, Hong Kong and Southeast Asia. Up to now, almost all the famous local restaurants in Shanghai show off their exquisite selection of materials by choosing the "bad" products of Datong. In recent years, Laodatong Condiment Co., Ltd. has always taken "bad" as its traditional management feature, and has successively developed "bad fish head soup" and "bad pot head soup". While the enterprise is developing, it pays attention to improving the construction of the enterprise's hard and soft environment. In 2114, it invested millions of yuan to build new factories and equipment to meet the needs of modern production. In 2115, it passed ISO9111 quality management system and HACCP food safety system certification, which laid a solid foundation for improving the management level and comprehensive competitiveness of enterprises.

Laojiefu (1861) Shanghai Laojiefu Commercial Building is a boutique of woolen goods, silks and satins and life clothes in China. Located at the Henan intersection of Nanjing Road, Shanghai. Founded in 1861, it is a time-honored enterprise with a history of one hundred years. Mainly engaged in silk fabrics with ancient characteristics of China; Medium and high-grade woolen fabrics and cotton fabrics; "Fu" brand shroud and so on. Lao Jiefu not only insists on traditional goods, but also expands the brand supervision of new patterns and new fabrics of silk and woolen fabrics. According to the market demand and fashion trend, Laojiefu and Shanghai United Wool Textile Factory have customized all kinds of all-wool overcoats with cashmere content above 95%, and some famous factories have customized all-wool overcoats, high count polyester serge, cashmere camel silk brocade and other woolen fabrics. While developing woolen fabrics, Lao Jiefu also developed traditional silk fabrics, and made arrangements with Shanghai Qisiyin, Hangzhou Xidebao and Jinshi Silk Factory to dye crepe satin, sambo satin, heavy crepe, printed crepe de chine, burnt georgette and brocade, and made arrangements with Suzhou Zhangrong Factory to weave traditional fabrics such as Zhang Rong and Su Ku satin. In order to meet the needs of people from all walks of life, Laojiefu also expanded its business and introduced high-grade woolen fabrics and boxed fabrics from foreign brands.

Lao Zhengxing (1862) Lao Zhengxing Restaurant originated in the first year of Tongzhi in Qing Dynasty (AD 1862). Restaurant operators Zhu Zhengping and Cai Renxing jointly opened the restaurant, and named it "Zhengxing Restaurant" after each word in their names. Due to many impostors, it was renamed "Lao Zhengxing" and dubbed "Tongzhi". For more than 111 years, Laozhengxing Restaurant has used the live seafood rich in Taihu Lake as its raw material, and its dishes have a Jiangnan flavor, featuring Shanghai cuisine with appropriate shades. So-called spring carp in spring, scrambled eggs with whitebait and fried shrimp in summer, hairy crabs in autumn and chin paddling in winter, this is a true portrayal of fresh fish dishes in Laozhengxing River (Lake), which originated from boat dishes in Taihu Lake and killed live fish on the spot. Only herring, there are chin strokes, belly, bald lungs, fried bad, soaked bad, soup rolls and so on, so it is not exaggerated to call it "the king of fresh and alive". Lao Zhengxing's oil-fried shrimp dish won the national gold medal award and won the reputation of "the best shrimp in the world" at home and abroad.

Hengdali (1864) Shanghai Sanlian Group Hengdali Watch Company was founded in 1864 (the third year of Tongzhi in Qing Dynasty). Today, Hengdali has become a professional store focusing on selling imported middle and high-end watches with the middle and high-end market as its goal. The company sells all kinds of world-class watches, such as AP, Jaeger-Carlton, Bauchi Lai, etc., and has a Rolex and Tudor watch monopoly hall, which specializes in selling all kinds of Rolex watches certified by the Swiss Observatory with precise timing marks. We have also established special distribution business with Swiss and Japanese manufacturers such as Omega, Radar Watch, Longines, Tissot, Xima, Luxurious, Meihua, Ingrid, Seiko, Citizen and olma.

Dingfeng (1864) Shanghai Dingfeng Brewing Food Co., Ltd. is a Chinese time-honored enterprise founded in 1864 (Tongzhi for three years). The company mainly produces more than 121 varieties in five categories, such as milk rot, soy sauce, vinegar, sauce and seasoning. Products are exported to all parts of the country and exported to 18 countries and regions in Asia, Africa and Europe. The company adheres to the enterprise spirit of "high quality, double prosperity of civilization, revitalization of science and technology and promotion of management". Implementing Dingfeng brand strategy and promoting the construction of four civilizations.

Shanghai Old Hotel (1875) "Shanghai Old Hotel" was founded in the first year of Guangxu in Qing Dynasty (1875) with the original name of "Rongshun Pavilion". It is located in the tourist area of Yuyuan Mall, which is known as the "Ming Garden on the Sea". It is the birthplace of Shanghai cuisine, and the dishes are famous for their fine selection of materials and pure flavor. The local specialty dishes provided by the old hotel are among the best among the old and new peers. The store pays great attention to the characteristics of dishes, emphasizing fresh feeding and meticulous picking. If you don't take it fresh, you don't need it alive, especially fish and shrimp, you must be alive and kicking. In years of research and development practice, the old restaurant has applied different cooking methods to different raw materials and different parts, absorbed the cooking characteristics of Jiangsu, Zhejiang and Anhui, and changed the thick oil red sauce into original flavor, cooking, fragrant, crisp, fresh and tender without losing nutrients, thus developing and enriching the local cuisine and forming a unique Shanghai flavor. The famous dishes with signature features include Babao duck, shredded pork, Babao spicy sauce, etc.