When the name of a sushi restaurant is mentioned, Japanese-style architecture immediately comes to mind. They lift up the door curtain, walk to the bar and take a seat, and place their order with the "general" who makes the sushi. , and then tasted the delicacies of the sushi restaurant while appreciating the "shogun's" craftsmanship.
Today’s sushi restaurants are divided into many categories. Some use seafood to make sushi, some use small cucumbers to make sushi, and some use thick egg yolk to make sushi. Among the many sushi restaurants, only one kind of sushi restaurant is out of place, because their names are obviously not Japanese-style, but named after American cities. Why do American design styles suddenly appear in Japanese sushi restaurants?
California roll is a very special type of Japanese sushi. Just by looking at the surface, you will find that California roll is very different from Japanese sushi. A friend who knows Japanese sushi recommended that this California roll actually emerged in North America and is not considered a sushi restaurant, or even Japanese cuisine at all. According to this statement, isn’t this California roll a fake? Why do the Japanese accept this fake product and include it in their proud sushi restaurants?
In the 1970s, Japanese cuisine left Japan and spread to Europe. At that time, in the eyes of Westerners, Japanese food was equivalent to tempura and teriyaki sauce, while sushi restaurants were food that only outstanding Japanese people loved to eat. In order to allow Westerners to master sushi restaurants, some Japanese set up Japanese food restaurants in European and American countries and brought their sushi-making skills there. Unexpectedly, Westerners are very resistant to sushi restaurants, and the point of resistance lies in the seaweed wrapped in sushi restaurants.
The main reason why Westerners often do not eat seaweed is that in their opinion, Westerners could not digest and absorb seaweed, and seeing the black seaweed wrapped in food made people very unappetizing. . Now, a Japanese sushi chef who opens a shop in North America can only think hard about changing the status quo of sushi restaurants. Not a big fan of sushi? Then I will move the sushi restaurant from the outside to the inside so that they can't see it. Don’t like eating raw fish? Then I'll switch to crab sticks, and everyone should be able to accept it.
In fact, changing the status quo based on local food culture will indeed make a business popular again. The improved California roll was immediately warmly welcomed by North Americans, so much so that at that time, large and small Japanese restaurants had begun to try to create this kind of unique sushi restaurant to attract local Westerners. However, this kind of "American sushi restaurant" received many negative reviews from Japanese people at that time. However, many businesses felt that when opening physical stores in Europe, they had to take care of the taste of local people. Otherwise, how would they do business?
Subsequently, this type of "American sushi restaurant" continued to improve. Since Americans love to eat cucumbers and custard apples, cucumbers and custard apples have become must-haves in this type of sushi restaurant. Substituting crab sticks for sashimi, in order to retain some Japanese-style thick egg omelet and fish roe, and finally pouring mayonnaise, which both Americans and Japanese love to death, the "California roll" has officially become Japanese cuisine in the minds of Westerners. The emotions towards the Japanese are probably the same as when we see Americans eating General Tso’s Chicken.
Although the California roll is indeed a fake and not authentic at all, and in the days when it was first released, I received many letters from Japanese expressing dissatisfaction, but I have to say that the aroma of the California roll is indeed very special. OK, let everyone accept it. Even the Japanese are gradually beginning to accept the emergence of California rolls. Even some Japanese food stores that follow the road of independent innovation can provide California rolls to attract customers.
In Japanese sushi, a type called "California roll" will suddenly appear, named after an American city. It is just a change that sushi restaurants have made when developing foreign customers.