In order to ensure the smooth and successful work, it is often necessary to make a plan in advance, which is a written plan arranged from the aspects of purpose, requirements, ways, methods and progress. Then how to make a scientific plan? The following is my plan for the celebration of the small restaurant for everyone, hoping to help you. Small restaurant celebration scheme 1

1. The purpose of the restaurant celebration

is to increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Strengthen the corporate loyalty and centripetal force of restaurant employees; Improve the service awareness and work enthusiasm of all staff; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Improve restaurant sales and increase profits; Lay a good foundation for better development in 2xx.

Second, the time for the celebration of the restaurant

is from XX, 2xx to XX, 2xx, and * * * is 1 days.

third, the location of the restaurant celebration

XXXX restaurant

fourth, the participants of the restaurant celebration

all the staff and new and old customers of the restaurant

fifth, the theme of the restaurant celebration

improving customer satisfaction, enhancing employee cohesion and expanding brand influence

sixth, the content of the celebration

first, external customer activities.

2) Give some dishes along with the dishes ordered by customers. If the consumption in 1 yuan is full, give 2 dishes of cold dishes; Full 2 yuan plus 4 dishes of cold dishes;

3) Discount, which is a magic weapon to rapidly increase sales, is recommended to appropriately discount to stimulate consumption.

2. Giving gifts

There are plans to give out souvenirs and small gifts for the celebration of the restaurant, so as to enhance the sense of closeness with the guests and expand the publicity. The unified printing of some commemorative souvenirs by restaurants requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.

3. Lucky draw-

All customers who spend more than 15 yuan on that day during the celebration from 12th to 21st can participate. Each store will be awarded with 2 first prizes

2) internal staff activities

1. Service competition

Before December 12th, each store will hold a mobilization meeting;

2. Internal essay-

Requirements: 1) The subject matter is about what happened in Weishan Lake Restaurant, which can be work experience, feelings, opinions, messages, etc. 2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable. 3) The deadline is September 18th. I hope all the staff will contribute actively. One first prize will be awarded in this essay activity, and the prize will be 2 yuan; 2 second prize, bonus 1 yuan; Five third prizes, 5 yuan. And focus on the exhibition.

VII. Promotion of celebration activities

In a modern society with developed information, the media is undoubtedly a medium to attract the public's attention. According to the characteristics of different media with different media audiences, restaurants should make their own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably, and should not unilaterally pursue coverage, resulting in the waste of advertisements.

1) External advertising promotion of restaurants

1. Outdoor advertising should be done in places where people are concentrated, such as railway stations and bus stops.

2. The newspaper Southern Metropolis Daily and local TV stations in Guangzhou should also carry out publicity.

3. Distribute leaflets.

4. Online publicity (electronic coupons, etc.).

2) product promotion in the restaurant

1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, 18 yuan, 28 yuan, 38 yuan, 48 yuan and other packages can be launched for couples.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but also to eat

3. Mid-Autumn Festival is a good time to nourish, so it is suggested to introduce high-grade nutritious and nourishing dishes.

3) corporate culture publicity of restaurants

1. Take the opportunity of restaurant celebration to publicize the corporate culture of restaurants to consumers and enhance the influence of restaurants among target consumers. During the celebration from 12th to 21st, a large-scale publicity board was set up, on which were posted the spiritual slogan of the restaurant, pictures of Guangzhou scenery, the production process of hot pot, pictures and materials of the restaurant, messages from restaurant staff, etc., so that customers could convey

2. The atmosphere in the front hall of the restaurant, including lighting, acoustics, posters, POP, etc.

VIII. On-site layout of the restaurant celebration

I. Preparation of on-site layout conditions

Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POPs (various posters), hostesses, souvenirs, etc.

Second, the live effect outside the restaurant

Hydrogen balloons are fluttering in the air with banners; The mascot waves to you warmly; Outside the building

3) The on-site effect in the restaurant

The waiters are dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; The ground light can be used as a guide; The tables and chairs are spotless; Various promotional materials in the restaurant are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and give souvenirs.

IX. Expense budget

1. Hydrogen balloon 15 yuan

2. Souvenir 1 yuan

3. Banner 2 yuan

4. Publicity poster 5 yuan

5. One-day trip to Guangzhou 2 yuan

6. Internal competition 165 yuan

7. Advertising expenses 1. Total 17,5 yuan

X. Effect analysis

1. Publicity, five-store joint celebration, grand momentum, which made consumers have a strong sense of memory, aroused good word-of-mouth publicity, and improved the visibility and reputation of the restaurant.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees in this restaurant can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase restaurant turnover through promotion.

5. This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect. Small restaurant celebration activity plan 2

1. Rewarding rights and interests:

If you consume one copy of the following varieties (any one), you will be given a 5 yuan voucher in addition to other corresponding discounts or coupons;

if you consume 2 copies of the following varieties (any one), you will be given 2 5 yuan vouchers in addition to other corresponding discounts or coupons; And so on, the top is not capped:

38 yuan steak set meal, 38 yuan fashion fruit platter (large plate), pizza above 38 yuan (inclusive), yogurt ice cream above 38 yuan (inclusive), 32 yuan business elite set meal, 48 yuan romantic couple set meal, 48 yuan Great Wall dry red, 58 yuan Dynasty dry red. When a single table is consumed in 3 yuan, a voucher for 1 yuan will be presented. When a single table is consumed in 5 yuan, a voucher for 2 yuan will be presented. One vip card will be given to our store when a single table is consumed in 15 yuan. When a single table is consumed in 3 yuan, a vip card of our store will be presented; Per capita consumption reaches 35 yuan's additional gift value: 1 box (including 2 bags) of Canadian imported earl grey (or English morning tea) from 38 yuan or 1 8-inch special pizza.

if you spend more than one month in 3 yuan, you will be given a vip card. If you spend more than three months in 5 yuan, you will be given a vip card and a box (including 2 bags) of Canadian imported earl grey or English morning tea in 38 yuan. There are prize-winning rights and interests in the consumption of lovers' booth, business booth and street view booth:

When the amount of spending on lovers' booth on the first floor, business booth on the second floor and street view booth on the second floor reaches 88 yuan, and the per capita consumption reaches 32 yuan, 1 yuan MaiQuan or snacks will be presented. Consumer surprise and bonus rights: the first customer (table) who enters the store every day will enjoy a discount of 8.8% off the whole order (except the special price), and another one in MaiQuan, 3 yuan and MaiQuan, 4 yuan will be enjoyed free of charge; The first customer (table) who enters the store every day will enjoy a 2% discount on the whole order (except the special price) if he holds our vip card, and he can also enjoy one in MaiQuan, 3 yuan and one in MaiQuan, 4 yuan for free.

2. Prize-winning rights and interests:

All national statutory holidays (one day of New Year's Day, three days of Spring Festival, three days of Labor Day and three days of National Day), XXX fashion restaurants hold discount activities (customers who come to the store for consumption in a specified time period are given discounts or other benefits, subject to the current promotion plan of the festival).

Any traditional western festivals such as Father's Day, Mother's Day, Halloween, Christmas, Valentine's Day; Traditional festivals in China such as Dragon Boat Festival and Mid-Autumn Festival; International festivals such as International Women's Day; During the May 4th Youth Day and other domestic festivals and anniversaries, XXX fashion restaurants all hold large-scale discount activities (customers who come to the store for consumption in a specified time period are given discounts or other discounts, subject to the current promotion plan of the festival).

during the cold and summer vacations (the winter vacation promotion is generally one month before the Spring Festival, subject to the actual promotion date and time; The promotion of summer vacation is generally 2 months, and it is scheduled to be from July 9th to September 9th every year.) For the guests who come to the store to eat with the teacher's ID card or student's ID card and their per capita consumption reaches 25 yuan, each table will be presented with 2 3 yuan MaiQuan.

3. Promotion of prize-winning rights:

XXX Fashion Restaurant has actively held a series of promotion weeks and food weeks to thank customers for their love, and every promotion will introduce the fashionable and innovative food and traditional and classic world mainstream food products of XXX Fashion Restaurant to all gourmets and food lovers. The special rewards for global mainstream food promotion week are as follows:

The first week of each month is MaiQuan promotion week, the second week is yogurt ice cream promotion week, the third week is pizza promotion week, and the fourth week is lavazza coffee promotion week. This activity starts from the promotion week of yogurt and ice cream on July 9, 2xx, and it is repeated every month (that is, if the individual month is five weeks, the fifth week is MaiQuan promotion week; And so on), each promotion week is limited to all day from Monday to Friday. During the promotion week, all promotional products are discounted or given away, and vip card holders in our store enjoy preferential discount and upgrade (see the announcement of each promotion week or the Consumer Rights Handbook of ×××××× Fashion Restaurant for details of discount and giving away activities). Every promotion week has a full-day discount day, and Monday, Tuesday, Wednesday and Thursday of each month are guaranteed to be full-day discount days, among which:

MaiQuan Promotion Week has a full-day discount of 8.8% on Monday (except special price); Yogurt ice cream promotion week is 8.8% off for the whole day on Tuesday (except special price); Pizza promotion week will be 8.8% off for the whole day on Wednesday (except special price); Lavazza Coffee Promotion Week is 18.8% off the whole order on Thursday (except for the special price). On the day of the whole discount day in the promotion week, you can enjoy the special discount of upgrading to 2% with the "×××××" VIP card. On the day when the whole order is discounted during the promotion week, the first guest (table) who enters the store can enjoy a special discount of 2% off the whole order (except the special price), and the first guest (table) who enters the store can enjoy a special discount of 3% off the whole order (except the special price) if he holds the "××××”vip card. Every guest who sells a single item outside 2 yuan will be given 2 wheat circles for a single consumption. Every guest who comes to the store for consumption during afternoon tea (14: -16: ) during the activity will be given a wheat circle. One-time purchase of MaiQuan with the settlement amount over 2 yuan, in addition to the corresponding discount, two wheat circles will be given away. One-time purchase of MaiQuan with a settlement amount of over 58 yuan, in addition to enjoying the corresponding discount, two 3 yuan MaiQuan will be presented.

if you purchase MaiQuan at one time and the settlement amount reaches 88 yuan, you will be given a "××××”vip card in addition to the corresponding discount. When a single table is consumed in 15 yuan for a single time, in addition to giving our vip card, we will also give the value of 1 yuan MaiQuan. During the promotion week, MaiQuan will promote discounts, upgrades and special promotions: 1: -19: in MaiQuan, 2: -2: in MaiQuan, 3% in MaiQuan from 2: to 21: , 6% in MaiQuan from 21: to 22: , and 22: -23: . During the non-MaiQuan promotion week, MaiQuan will have a 3% discount every night from 21: to 23: . Guests holding our vip card can enjoy discount upgrade treatment during the promotion week in MaiQuan (for example, 1% discount for sales in MaiQuan from 1: to 19: , and 2% discount for ordinary guests; And so on, 5% off the top).

2. Activity plan of Yogurt Ice Cream Promotion Week: Where a single table is consumed in 15 yuan at one time, in addition to our vip card, one original yogurt ice cream will be presented. Anyone who orders 38, 39 yuan ice cream, in addition to enjoying the corresponding discount, will be given another one from MaiQuan, 5 yuan. Anyone who orders 25 yuan ice cream will be given a 4 yuan MaiQuan in addition to the corresponding discount. Anyone who orders ice cream below 2 yuan will be given a free ice cream from MaiQuan, 3 yuan, in addition to the corresponding discount. During the promotion week, you can buy any ice cream at a discount of 8.8%, and guests with our vip card can enjoy a discount of 2% for upgrading. Where a single table and a single consumption are full of 15 yuan, in addition to giving our vip card, another 8-inch special pizza will be given. Where a single table and a single consumption are full of 3 yuan, in addition to giving our vip card, another 12-inch special pizza will be given. During the promotion week, customers who buy any pizza will get a 2% discount (except the special price), and those who hold our vip card will get a 2% discount (except the special price).

4. lavazza coffee promotion week activity plan: When a single table is consumed in 15 yuan at one time, a lavazza (large cup) will be given in addition to our vip card. When the amount of money spent in the afternoon tea period (14: -16: ) of lavazza Coffee Promotion Week reaches 88 yuan, a cup of lavazza (large cup) will be presented.

anyone who orders a lavazza (large cup) will get a gift from MaiQuan, 3 yuan; Anyone who orders 2 cups of lavazza will be given 2 cups of 3 yuan MaiQuan; Anyone who orders 3 cups of lavazza will be given 3 cups of 3 yuan MaiQuan; And so on, the top is not capped. Small restaurant celebration plan 3

Analysis of overall promotion strategy: According to the current situation of xx catering industry, Zhangjialaoyuanzi is a characteristic restaurant mainly engaged in Sichuan cuisine in the eyes of consumers, and it is unique in the same industry in terms of decoration style and taste of dishes. The profoundness of Sichuan cuisine and the name of Zhangjialaoyuanzi restaurant