New thinking in e-commerce operations includes the ideas and thinking of the current trends of the times.

For example, many big names need a circle, because what the circle communicates is operational technology and development routes.

So when everyone sits together and talks about ideas, it can be said to be very close to the new operational thinking shared today.

The following is divided into seven major points to explain to you: 1. The concept of consumption upgrade... 2. Current thinking operations of wireless customers... 3. Dataization

Thinking... 4. New scenario-based thinking, how to do it... 5. How to do fan economy... 6. Process thinking...

7. Store differentiation operation methods... 1: New thinking on consumption upgrades, understanding new ideas for e-commerce operations. Then our first topic is about: New thinking on consumption upgrades, so how to understand this?

In the past, merchants all pursued the concept of “high quality and low price”, but from 2018 to now, the concept and thinking of new consumption upgrades have told merchants that data shows that consumers currently pay more attention to quality, after-sales, and formal channels for goods.

, waiting for this series of guarantees.

Therefore, the new upgrading of consumption means price war, which is no longer a good route.

We must improve the quality, after-sales service and authenticity of our store products in order to develop healthily.

For operational ideas, we start from the product and give you some suggestions: 1. Based on the current market and crowd relationships, have you found that the higher everyone’s income, the more important time is? Time is important.

time, those: dishwashers, high-speed rails, electric toothbrushes, this series of things are very valuable, because they can save important time for everyone who is pressed for time. Time is becoming more and more valuable, and we can develop it based on the value of time.

Our own products are also a very good route.

2. In the past, people could eat anywhere as long as their stomachs were full, but now eating depends on the experience, not whether the food tastes good or not.

The same goes for staying in a hotel, it’s about the experience and not about sleeping.

In fact, the higher the quality of people's lives, it means that there are certain requirements for product consumption upgrades, so experience is very important.

3. Service is something that every store must do well.

Because service represents DSR and after-sales service, and more importantly, it is the core that determines the conversion rate of consumers in your store.

If there is no good after-sales guarantee, how can consumers pay for it?

This is a principle that has remained unchanged since ancient times.

2: New thinking on wireless client behavior and understanding how consumers operate on the wireless client.

Now we all know that there is very little traffic on the PC side, and the main focus is on the wireless side.

But we often fail to understand the purchasing intentions of wireless consumers. Why should they click on your product?

What are the characteristics of your product?

Therefore, we must know the operating intentions and behaviors of wireless consumer groups.

1. Understand the interests and hobbies of your consumer groups. We must understand them immediately.

Daily interests: Like dressing, beauty, food, movies, star chasing and gossip. Film and television hobbies: romance, comedy, horror, eroticism. Values: product reputation, pictures and visual explanations, objectiveness or rationality. Social interests: like to find ***

Ming, like fun and funny, 89% like to post selfies on WeChat Moments. Inner appeal: like to be taken care of, cared about, pursuit of perfectionism, high-quality conditions. Product appeal: embody sexy, match separate items, and 65% of people who buy underwear will consider their partner;

Sexy underwear can bring you joy. By understanding the intentions of the consumer group and combining it with the advantages of your own products, you can make a better wireless content marketing plan for the store.

Increase the click weight and better connect with consumers.

Three: Think about anything digitally. Once we find the measurement standard, the difficulty of this matter will be greatly reduced.

When doing operations, we also need to find standards to measure the effectiveness of operations.

Data is a good way to measure it.

Operations cannot be separated from data. Data can not only provide measurement standards for operations, but also provide decision support for operations.

Data-based thinking means establishing your own data operation system, knowing the relationship between different data, and learning to use data for analysis.

In addition, during the data analysis process, there may be some unexpected gains, and there are many interesting correlations between the data.

We can use this data to have a clearer understanding of our operations and the users of our products.

User thinking User thinking is the most important way of thinking in the Internet era.

User thinking is also "user-centered".

This thinking model must also be observed in e-commerce operations.

We must always fully understand users from the perspective of users' functional needs, psychological needs, value needs and other needs, and establish a system to serve users.

Let users identify with us and facilitate transactions.