However, the market is not unique. When the yellow chicken falls, it will naturally be a "latecomer". At this time, another catering giant in China became popular, that is, Shaxian snacks. You may be unfamiliar with Shaxian snack club, because this chain brand has a wide coverage in most parts of the country, and it can be said that about half of the people in the country have eaten it. It is so popular because it is delicious and affordable. Recently, however, this giant seems to have fallen from the altar after Huang Ji, and now his business is bleak and he is facing bankruptcy.
There are several reasons for this. The first is the problem of brand shanzhai. It is not difficult to see in the market that there are many brands and shops imitating Shaxian snacks now, and more and more brands and shops have appeared in recent years, which is also annoying and has been carved up by these shanzhai. In fact, this problem is also because the brand management of Shaxian snacks is not strict, and it will soon be squeezed by these cottage brands.
In addition, the second reason is that there is something wrong with Shaxian snacks. What is this? Even cooperate with cottage brands to drive up prices. As a result, the original cheap food prices have changed, and people are reluctant to choose other brands.
Then the third is its unchanging taste. No matter how delicious the food is, there will be a day when you are tired of eating it. What's more, it is still a fast-paced life. What can I do without making some innovations in catering? Then we have to face it. After the braised chicken, another domestic catering giant fell into the altar, and now its business is bleak and it is facing bankruptcy.