Metro warehouse supermarket is a retail format that combines supermarkets and warehouses. It saves independent warehouses and distribution centers of traditional retail enterprises, realizes rapid replenishment in operation, and ensures the low-cost and high-efficiency operation of supermarkets. There are obvious differences between warehouse supermarkets and ordinary supermarkets in overall planning and design.
2018 July 19, the Fortune Global 500 list was released, and Metro ranked 269th.
Metro ranks 170 in the 20 18 list of top 500 world brands.
Company Name: Metro AG Foreign Language Name: Metro AG Headquarters Location: Germany Established Time: 1964 Turnover: 5925438+09 billion euros (20 15)? Also known as: introduction of Otto Beisheim, founder of Metro Supermarket, financial report data, supermarket introduction, company introduction, development and basic characteristics. Metro started its business in Germany, with a warehouse area of 65,438+0.964 square meters. Metro attracts market attention with the brand-new marketing concept of "cash transaction, self-selection and self-transportation". After nearly 50 years of development, Metro has now become one of the largest commercial chain enterprises in Europe, and ranked third among the top 100 global retail enterprises with 1999. At present, Metro has set up more than 3,000 branches in more than 20 countries and regions around the world, with about 200,000 employees and annual sales exceeding 654.38+000 billion Deutsche Mark. 1995 Metro came to China and established Jinjiang Metro Cash-and-Carry Co., Ltd. in cooperation with the famous Jinjiang Group in China. This is the first joint venture approved by the central government of China to establish chain shopping centers in several major cities in China. Metro put forward the concept of "we are customers' warehouses", which means that each store has no other warehouse, and the store itself is a warehouse. Usually, the specification of Metro Standard Store is140m long * (90m+28m wide), where 90m is the store width and 28m is the self-owned storage space width. Metro is used to independent commercial space, single-storey buildings and independent parking lots, and rarely opens stores in large shopping centers. In 2002, Metro established four sales regions in northern, eastern, southern and central China. Metro has introduced local products into the domestic market through its nationwide distribution system, thus attracting customers from all over the world. At the same time, Metro's international distribution system pushes China products to the international market. Metro financial report data Xinhuanet Dü sseldorf, Germany 12 15 (Reporter Shen Zhonghao) The performance report released by the German Metro Group on 205438+05 showed that the group was in the 20 14-20 15 fiscal year (as of 20 15). However, the sales in China market showed an increasing trend, reaching 2.662 billion euros, up 17.4% year-on-year. Introduction to supermarkets: Metro AG, usually called "Metro Supermarket", is the largest retail and wholesale supermarket group in Germany, ranking second in Europe and third in the world. It has several Metro cash-and-carry shopping centers, and its brands are Metro and Markro (Europe only). It is a constituent company of the German stock index DAX, which is one of the top 500 in the world and has branches in 32 countries. Founded by Otto Beisheim and currently headquartered in Dü sseldorf. 1964, in the commercial field, a brand-new concept and management mode was born in Germany, which is Metro. Working cash and self-transportation (C& C) Shopping centers, large department stores, discount chain stores and specialty stores in large supermarkets. 1995 Metro came to China and established Jinjiang Metro Cash-and-Carry Co., Ltd. in cooperation with Shanghai Jinjiang Group. Jinjiang Metro Cash-and-Carry Co., Ltd. is the first joint venture approved by China to establish chain stores in several major cities in China. 1996, Metro opened its first shopping center in Putuo District, Shanghai, which was an amazing success from the very beginning, bringing a brand-new concept to China and filling the blank of warehousing format in China. Up to now, Metro has opened 86 shopping malls in 58 cities in China, which are located in Chengdu, Chongqing, Kunming, Wuhan, Changsha, Guangzhou, Dongguan, Shenzhen, Nanchang, Xiamen, Quanzhou, Fuzhou, Hangzhou, Jiaxing, Ningbo, Cixi, Shanghai, Jinan, Qingdao, Nanjing, Wuxi, Nantong, Suzhou, Kunshan, Hefei and Jiangyin. With confidence in China market and long-term development strategy, Metro will continue to invest and develop in the next few years. In 2002, Metro established regional headquarters in Shanghai, Guangzhou, Wuhan and Beijing, and in 2004, Metro China Training College was established in Shanghai. China Metro has many advantages, such as: there are more than 20,000 kinds of goods in Metro Shopping Mall, most of which are provided by well-known domestic brand enterprises and joint ventures; For small and medium-sized retailers, hotels, restaurants, factories, enterprises and institutions, * * * and groups and other professional customers, committed to becoming a super warehouse for professional customers; With its strong purchasing ability and low-cost operation, it provides customers with high quality and low price goods; Strictly abide by the laws of China, pay a large amount of taxes to local * * *, and provide professional training for employees to promote employment and local economy. At the end of 2007, Maizida Agricultural Information Consulting Co., Ltd. was established in China, and cooperated with leading agricultural products processing enterprises in China in the form of consulting company+enterprise+base, providing them with professional training and consulting in production, processing, packaging, logistics and market operation, and guiding them to establish a quality and safety traceability system from farm head to table. "Metro supermarket's" cash-and-carry "means that professional customers choose their own goods in warehouse shopping centers, pay in cash and take them away. Compared with the traditional wholesale distribution, the advantages of cash on delivery and self-service distribution are higher cost performance, wider classification of food and non-food, instant access to goods and longer business hours. Shopping malls provide17,000 kinds of food and 30,000 kinds of non-food. Especially in the supply of fresh food, including fruits/vegetables, live fish, meat products and dairy products. Metro's target customers include catering industry, hotel industry, food and non-food trade service providers and institutional procurement. They can find large packages to meet special needs. Today, the group has more than 265,438+000 stores in 33 countries around the world, and the company's turnover in 2065,438+00 reached 36,543,850 billion euros. Metro is the leader of international self-service wholesale business, with more than 670 stores in 30 countries around the world. With the joint efforts of 6.5438 million employees, the company's turnover in 2065.438+00 reached 36.5438+00 billion euros. Metro has become the largest sales branch of Metro Group, and its contribution rate accounts for more than 50% of Metro Group's turnover. Metro's unique business model, including product portfolio and service projects, is aimed at catering enterprises, small and medium-sized retailers and government organizations. The company provides these specific customers with a combination of food and non-food products and attractive wholesale prices. Efficient and internationally recognized concepts ensure the success of entering new markets. As the top five international business company in the world, Metro has established 2,300 shopping centers in 28 countries, with 240,000 employees, and its turnover in 2002 reached 5/kloc-0.50 billion euros. Its business models include: cash-and-carry shopping centers, large department stores, super-large supermarket discount chain stores, specialty stores and so on. 1996, Metro's Cash-and-Carry Company cooperated with Shanghai Jinjiang Group to establish Jinjiang Metro Cash-and-Carry Co., Ltd., and opened the first large-scale warehouse membership chain shopping mall, introducing the cash-and-carry business form founded by Metro into China. Cobham, chairman and CEO of Metro Group, recently announced in Shanghai that Metro will accelerate the expansion of China market and open 40 large chain stores in China in the next three to five years. In 2002, Metro's sales in China amounted to 600 million euros, accounting for only 65,438+0.2% of the global sales. In the next three to five years, Metro hopes to increase this ratio to 10%. 2015 On September 8, Alibaba Group and Metro, the world's leading retail trade group, announced that they had reached an exclusive strategic cooperation, and Metro's official flagship store will be located in Tmall International. As the largest retail trade group in Germany, Metro will cooperate closely with Alibaba in commodity supply chain, cross-border e-commerce and big data, and become an important partner of Ali's European strategy. 2065438+August 2008, two Metro supermarket stores have been launched on the multi-point APP free of charge, one is Beijing Wanquanhe Store, and the other is Chongqing Nan 'an Store. It is understood that various cooperation posters have been hung in Metro Beijing Wanquanhe Store, and a self-service cashier channel has been opened. Basic features (1) Metro supermarkets are usually located near expressways or main roads in the urban-rural junction of big cities. This not only avoids the traffic congestion in downtown and urban areas, but also reduces the investment risk because the land price is relatively cheap. At the same time, the site selection also conforms to the development trend of urban-rural integration and occupies the location advantage in advance. The radiation radius of its business circle is usually 50 kilometers. (II) Architectural Design of Supermarket Metro Warehouse Supermarket looks like a modern big warehouse from the outside, and its business area is generally 65,438+0.5 million ~ 20,000 square meters. There is a parking lot almost equal to the business area outside, and the internal structure is relatively simple, usually using large industrial shelves with a height of 4.5 meters. The lower part of the shelf is used for the display of goods, just like ordinary supermarkets; The upper part is used to store the corresponding goods and play the role of warehouse, thus integrating sales and warehousing. The shelf spacing is large, which is convenient for forklift to access goods and complete the rapid replenishment work. (III) Product Positioning The products are rich in content and complete in variety, usually exceeding 20,000 kinds, which can meet the "one-stop shopping" needs of customers. For example, in Metro, food accounts for 40% and non-food accounts for 60%. Food commodities are mainly seasonal fruits and vegetables, fresh meat, fresh fish, dairy products, frozen products, canned food, food products, beverages and desserts, and the varieties are relatively stable. Non-food products are regularly adjusted according to seasons and customer needs, covering a wide range, including not only daily necessities, office supplies, but also small mechanical tools. The vast majority of goods displayed in warehouse supermarkets are sold in bundles or boxes, and there are few single items except household appliances and mechanical products.