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How to operate and promote WeChat subscription accounts?

Method 1: Recommend to relatives and friends. Most WeChat operators have gone through this stage: recommending the WeChat accounts they operate to relatives and friends, inviting their attention, and motivating them to recommend to more friends, commonly known as "face brushing"

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You can also use WeChat accounts to interact with users in WeChat groups, QQ groups, etc. where the target population is concentrated, add more precise friends, and then slowly convert these WeChat friends into WeChat users. This is also a good method.

There is no way, why do we have no money and no resources?

Method 2: KOL (Opinion Leader) For most WeChat public accounts in the initial stage, word of mouth is very important.

If you can get a few influential people in this field, the effect will be very good.

If the method is correct and the form is natural enough, letting the group leader help you speak and spread the word, and let him become the first batch of model users, will naturally be of great benefit.

The end result is that these products are instantly elevated and even acquire a small number of loyal original users.

Method 3: Drainage internal resources. Nowadays, the main product of many companies may be a website or an APP, and new media is only used as an auxiliary publicity outlet.

Therefore, new media friends should remember that you are not fighting alone. First, think about what internal resources you can use. The user group of the product matches the user group of the product's WeChat ID.

Method 4: Content Dissemination Assuming that you can ensure that you have stable and good content, you must find a way to maximize the benefits of the content, so send your content to more target users.

Method 5: Group promotion Many of the first users of WeChat public accounts came from WeChat groups, and the method used was to consistently push high-quality articles.

As the WeChat account open rate continues to decrease, promotion in QQ groups and WeChat groups among user groups has always been a more reliable way of promotion.

It should be noted that do not directly throw the article into the group. If you throw the article into the group, be sure to attach a comment.

Because many groups nowadays are like advertising groups, so in order to distinguish them from advertising posts, you must attach your own opinions or refine the content of the article, and interact with friends in the group at the same time.

Of course, the effect would be even better if you can arrange for "water troops" to support you in the group.