Hotel Dining Dragon Boat Festival Planning (1) Activity Time:
20xx year x month x day -20xx year x month x day.
Activity theme:
Xxx catering celebrates the Dragon Boat Festival.
Participating hotels:
Xxx Food City, xx Food and Seafood City, xxx Food and Seafood Plaza, xxx Restaurant.
Activity content:
1. On the day of the Dragon Boat Festival, the chef introduced a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and introduced several special Dragon Boat Festival dishes.
2. On the basis of the existing coupons in the store, customers who spend in the store during the Dragon Boat Festival will be given a small zongzi at each table, and each customer will have X pieces (the store will purchase it uniformly according to the required quantity until the gifts are used up). Note: When the shopping mall declares to give away the needed zongzi, it should also buy the number of zongzi and eggs needed by the employees during the Dragon Boat Festival (each employee will give away X zongzi and X eggs), and report them to the purchasing department of the company before X and X respectively.
Third, guests who eat two meals on the same day can get colorful ropes. Whether it is implemented or not, the number of gifts is decided by the store executives according to the actual situation.
Four, each store according to the actual situation to decorate the store environment, collect or purchase mugwort leaves, zongye. Decorate the ordering area with zongzi leaves and mugwort leaves, or hang or insert them in vases and put them in the main customer positions in the store: bar, cashier, etc. , focusing on rendering the festive atmosphere. If it is inconvenient, coordinate with the company in advance.
On the day of Dragon Boat Festival, all the shops hung banners of Dragon Boat Festival, which read: Li Yong Dining, Celebrating Dragon Boat Festival.
6. Send a short message about Dragon Boat Festival. The message reads: Ai Yeqi's zongzi is fragrant, and the special dishes are delicious. Li Yong Restaurant invites you to share this wonderful Dragon Boat Festival.
Publicity items:
1. The planning department uses the SMS platform to send SMS content to customers and make holiday banners according to the publicity requirements!
2. The network department is responsible for publishing the relevant information of the event in the form of instant news on the company website.
Precautions:
1. Each store will report the required number of zongzi to the company's purchasing department in advance according to the business situation so that the company's purchasing department can place an order.
At the same time, every store should do a good job in training activities and sales skills.
Planning of Hotel Dining Dragon Boat Festival (2) I. Activity Time
During the Dragon Boat Festival holiday.
Second, the venue.
The sixth floor of xx Hotel.
Third, the theme of the event.
Qian Shan's "brown" is love.
Fourth, the active object.
Members, individuals, families, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation for verb) combination of promotional activities
1. During the activities of the Housekeeping Department, the business strategy of "giving blue discount coupons by reservation" was adopted, and a gift box coupon of xx yuan was given when the room was opened in cash.
2. The Food and Beverage Department launched the following publicity activities with the theme of "Brown" in Qian Shan.
(1) Enjoy a 10% discount on food in Building X during the event. Send a new dish if you spend more than xxx yuan per table.
(2) Western restaurants provide these benefits: if more than three people (including three) come to the restaurant for dinner during holidays, one person can be exempted. During the activity, two people can enjoy special afternoon tea without one person. Anyone who comes to a western restaurant for dinner will get a meal voucher on each table.
(3) The second activity will be held on X-day. In the dining room, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi, and then the guests can experience the fun of making zongzi in xx Restaurant.
(4)xx Dragon Boat Festival glutinous rice balls are xx yuan/month and xx yuan/basket.
4. Promotion time: 20xx years x months x days -x months x days.
Dinner: xx: XX-XX: XX Yuan/person.
Venue: Western restaurant on the first floor of xx Hotel.
Intransitive Verb Budget and Advertising Planning
The TV promotion and rolling broadcast are expected to be xxx yuan. Publicity materials. The cost of xxx sheets of paper per page is xxx yuan. Newspapers, newspapers and so on. All mobile phone mantissas in xx are covered by carpet messages from users and members of 6, 8 and 9. It is estimated that xxx articles will be published, with an estimated xxx yuan.
Dragon Boat Festival planning of hotel catering (3) 1. Marketing purpose:
During the Dragon Boat Festival holiday, we will carry out large-scale promotional activities to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels and effectively grasp consumer information.
Second, the marketing objectives:
1. A successful consumer group who changed from a flight school to a major (please live in a dormitory, usually 4 people, each around 50 yuan).
2. Students' Union and various societies and classes get together at the end of the year (there are about 10 societies and about 30 classes, each about 30 yuan).
3. The general consumer groups in the Flight Academy
4. Social consumer groups
Third, the marketing time:
20xx x month x day ~20xx month x day (X day at the beginning of May to X day at the beginning of May in the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent).
Fourth, marketing and publicity methods.
1. Discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt various preferential combinations for publicity.
2. loquat picking publicity: eat and have fun! The loquat here is better!
3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.
Membership card promotion: VIP membership card discount can be enjoyed when spending over RMB or group consumption.
5. SMS group sending platform publicity: send activity SMS to all students of Flight Academy.
6. Telemarketing promotion: Call the President of the Student Union and the President of the Association of the General School of Flight Academy for group dinner promotion.
7. The day before and during the activity, distribute leaflets in the channel with the largest traffic (snack street or school gate) and be responsible for conveying the first-hand information of the activity to consumers.
Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse.
(Suggest uniform clothing)
Verb (abbreviation for verb) marketing theme
Inherit the traditional simple culture and feel the delicious characteristics of farmers.
Subtitle "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation".
6. Promotional products:
The characteristic culture and food of this farmhouse.
Seven. Specific marketing activities:
Mode:
1, discount food stimulates consumption.
2. This activity focuses on the promotion of Zongzi, as well as Sichuan local Dragon Boat Festival cuisine, and carries out different food collocation sales and holiday gift package activities.
3. The Dragon Boat Festival reunion dinner is launched, and all groups (over X people) consumers can enjoy X discount.
4. Say hello to the students of Civil Aviation Flight Academy of China. All students of China Civil Aviation Flight Academy can receive a holiday gift package (Dragon Boat Festival special food and Dragon Boat Festival colored rope in xx area) with valid certificates such as student ID card, examination certificate and ID card.
5. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include interesting question-and-answer interactive sessions. Winners will receive holiday gift packages.
Eight, activity culture atmosphere creation operation:
Activities such as hanging Acorus calamus, wormwood and sprinkling realgar wine can be carried out by inserting Artemisia argyi, Acorus calamus, willow branches, wearing colored ropes, activity points, etc., and using colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the event site to ensure that the activity area is at least 50 square meters.
In order to enhance the attraction and atmosphere of the event, you can hold a song and dance performance or special entertainment activities that local people like at the same time.
When engaging in these activities, we must make good preparations, arrange the venue, choose the host and choose the entertainment content.
Nine, personnel arrangement:
This activity is operated by our farmhouse according to the plan. In order to ensure the smooth implementation of the activity, we need to designate a special person to be responsible for two details in the implementation of the activity:
1. Single-page distributor: During the activity, leaflets will be distributed in the channel with the largest traffic at the activity venue during business hours every day, and the first-hand information of the activity will be delivered to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse.
(Suggest uniform clothing)
2. Managers of competition activities: In order to ensure the orderly activities, special personnel must be appointed to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and influence the brand image.
Planning of Hotel Dining Dragon Boat Festival (IV) 1. Time:
Xxx year x month x day.
Second, the location:
Xx hotel.
Three. Goals and objectives of the activity:
1, let customers know about the hotel, and dispel customers' concerns about consumption grade;
2. Enrich the atmosphere of traditional festivals and stimulate family consumption;
3. Develop existing site resources and mobilize business potential in free time;
4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation. Hotel Dragon Boat Festival marketing plan.
Fourth, public goals:
It is suitable for family, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation for verb) positioning:
"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in advertising under the situation that the hotel consumption level is constantly improving. Its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.
Sixth, the combination of promotional activities:
1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and cash room opening 1 room sending food and beverage coupons all over 20 yuan.
2. The Food and Beverage Department carried out the following publicity activities in the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family".
(1) The specialty of the food city is xx yuan, and Yanjing pure beer is bought for one free.
(2) 20% discount for VIP room dishes. If you spend more than xxx yuan, you will get a coupon of xx yuan, and you will get a ktv in the afternoon.
(3) Take the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and arrange the group banquets to be sent to ktv for performance in the afternoon. And launched several special Dragon Boat Festival dishes.
(4) In this series of activities, we must grasp the principles of "original flavor" and "original flavor". Family dinners and gatherings of relatives and friends are the main tourists at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, large in quantity and moderate in price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the level of hotel chefs and promote the establishment and promotion of hotel image brands. This is the main purpose of this marketing and the theme project in this activity.
3、ktv。
(a) the opening of evening consumption, send food consumption quota to xx yuan.
(b) Those who spend more than xxx yuan will be sent to the venue in the afternoon to pack another room and send a pot of tea.
(c) People who spend more than xxx yuan on food and beverage will be sent to ktv afternoon box.
4. Sauna Center.
Full set of xxx yuan.
Send food and beverage coupons xx yuan.
Seven, marketing effect analysis:
1. The sales targets of all operating departments of the hotel are inclined to the catering department, which boosts the popularity of catering through departmental linkage.
This activity will make customers leave many beautiful and sweet memories and deepen their understanding of the hotel.
3. Through the marketing plan, the target should be: guest room X million yuan/day, catering X million yuan/day, ktvx/ X million yuan/day, leisure center X million yuan/day. Total amount x ten thousand yuan/day.
Eight, budget and advertising planning:
1, 50 banner ads.
2. SMS coverage. Xxx articles are expected to be sent.
3. Rent a special publicity car.
4. Taxis post advertisements.
5. Organize employees to take to the streets for training and distribute publicity materials.
6. Make xxx consumption volume.
Planning of Hotel Dining Dragon Boat Festival (5) 1. Promotion theme:
Taste the traditional Dragon Boat Festival and experience the colorful life.
Second, the promotion background:
The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.
Third, the purpose of promotion:
Use the Dragon Boat Festival to create a festive atmosphere and attract customers; Promote sales and reduce inventory; Enhance brand image; Make manufacturers, consumers and supermarkets achieve a win-win situation; Strike at competitors.
Fourth, promotional products:
Zongzi and its related products (such as glutinous rice, bacon, red dates, red beans, peanuts, etc. ); Cooked food; Drinks; Household daily necessities commonly used in summer (such as mosquito repellent, summer mat, fan, etc.). ); Some household appliances (such as air conditioners, refrigerators, etc. )
Verb (abbreviation of verb) promotion goal:
All consumers.
Intransitive verbs promotion time:
June x to June x for three days.
Seven, publicity content:
1. Get wormwood for free with the receipt:
Activity time: from June X to June X from xx to xx in the morning.
Venue: at the entrance of xx supermarket.
Activity content: On the morning of xx, at the gate of xx supermarket, consumers can receive wormwood free of charge with a consumption receipt (unlimited price), and each consumption receipt is limited to 2 sticks of wormwood.
2, shoot zongzi competition:
Activities: From June X to June X from xx to xx in the afternoon, in front of suguo supermarket, customers who buy at least xxx yuan at one time can take part in the Zongzi shooting competition with small tickets.
Activity mode: each person can get 5 darts with the receipt. At the designated place (there is a venue store in front of the mall), they will take part in the shooting of zongzi, and those marked as "bean paste" will get one of these zongzi. Shooting is "meat dumplings", that is, I got one of these dumplings.
3. On-site promotion:
Activity mode: free goods, how much to send when shopping is full, special products, discounts, etc.
(1) Some cooked food products like zongzi can be promoted through free tasting.
(2) Some daily necessities used by families can distort special prices and discounts.
(3) Like drinks, they can be sold in bundles.
(4) Give as much as possible to some big items such as home appliances, with special prices and discounts.
Eight, related publicity:
1. Before promotion, issue the promotion slip.
2. Put up shop posters outside the supermarket.
3, in the supermarket, the use of pop, radio publicity.
4, all kinds of personnel related publicity.
Hotel Dining Dragon Boat Festival Activity Planning (6) Theme:
Happy Dragon Boat Festival, healthy xx Zongzi.
2. Planning purposes:
1, let customers know about xxx hotel and dispel customers' concerns about the high consumption level of this hotel;
2. Enrich the atmosphere of traditional festivals and stimulate family consumption;
3. Utilize the existing site resources to realize diversified sales; Increase hotel turnover;
4. Consolidate the joint efforts of hotel sales, mobilize the enthusiasm of all staff, and carry out bundled operation;
5. Expand the popularity of the hotel and strengthen the connection between the hotel and customers.
Three. Activity time:
X month x day.
4. Public objectives:
Hotel suppliers, government organizations and bureau-level units, enterprises and institutions, all hotel agreement customers, etc.
Verb (short for verb) activity:
1. The hotel has introduced three kinds of low-grade, middle-grade and high-grade zongzi with health characteristics, and printed the name of "xx Dasha Store" on the box (the price and product name of each product are to be determined), which are sold to customers as gifts by the marketing department.
2. Launch a series of healthy dishes as selling points to sell to customers.
3. Related promotion combinations:
1. Housekeeping department adopts the business strategy of "sending food and beverage vouchers" and sends xx yuan food and beverage vouchers to X rooms in cash.
2. The Food and Beverage Department carries out the following promotional activities.
(1) Free X bottles of beer per table. (Activity time: X day in early May-X day in early May in Gregorian calendar)
(2) Each table will be given free xx zongzi. (Activity time: X day in early May-X day in early May in Gregorian calendar)
(2) If the cash consumption exceeds xxx yuan, send it to 50 yuan (limited to May X-May X in Gregorian calendar), and send it to diamond ktv for xxx yuan.
(4) And launch various special Dragon Boat Festival dishes.
(5) With the Dragon Boat Festival culture as the content, launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and book a reunion banquet to send X special dishes.
6. advertising:
1. Exquisite advertising leaflets are distributed and publicized by the marketing department to customers, thus expanding influence and guiding consumption. (The production of leaflets was completed on X, X)
2. Use public information network and SMS platform to release information to new and old customers and inform related activities.
3. Publicity through in-store decoration and layout.
4. Use sachets and wormwood to decorate and embellish the entrance and corridor of the food and beverage department simply.
5. Set up a booth in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests' perspective).
6. Advertisements for related activities are put in the elevator.
7. Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.
8. There is a horizontal vise in the hall, and the glass frame is used to publicize the detailed rules of related activities.
9. Place advertising leaflets in the front desk, guest rooms and lunch boxes.
10. You can consider carrying out relevant publicity in the graphic information of Ningxiang TV Station or Ningxiang Daily.
7. Improve and support related work:
1. All departments should explain and train the contents of this activity before X.
2. The office and marketing department should determine the type and quantity of gifts to be ordered before X..
3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.
4. The management of consumption distribution is formulated and improved by the Finance Department.
The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion banquet.
6. The marketing department is mainly responsible for distributing leaflets and promoting zongzi.