Post an old news item of mine.

The initial feud between Baidu Maps and Amap was on August 29, 2013. Baidu Maps took the lead in announcing that it would be free on the eve of Amap’s upcoming press conference. Since then, Amap and Baidu Maps have completely “

The "bar" was on, and the two sides went back and forth, starting many "wars of words."

However, Amap and Baidu Maps really parted ways on September 23, 2014, when Yu Yongfu announced that Amap would focus on the field of map navigation in the future and expand LBS in a professional direction instead of O2O.

Baidu disclosed GMV data for the first time in its 2015 Q2 quarter financial report. The transaction volume of Baidu Nuomi, Baidu Waimai and Qunar reached 40.5 billion yuan, of which Baidu Maps contributed a lot. It also mentioned that Baidu Maps is transforming from a travel tool to O2O.

Service platform transformation.

AutoNavi announced that it would abandon its O2O strategy, which was in sharp contrast to Baidu.

Amap focuses on travel, while Baidu Maps focuses on moving from map tools to trading platforms.

What are both parties doing after they part ways?

Since the two parties parted ways (the author's WeChat public account: Guo Jing's Internet circle), it is rare to hear Baidu Maps and Amap starting to fight. At most, both parties have announced that they are the No. 1 online map product, and some have fought.

Monthly active users, this is the only confrontation, the rest are all working on their own.

Since 2014, Amap has released quarterly, semi-annual, and annual traffic congestion reports. The data comes from a combination of the Amap transportation industry’s floating cars and Amap user travel data. As of now, 10 consecutive reports have been released.

quarter.

Presenting "hard" data to users in a more simple form is also a good way for big data to be closer to life.

Amap's many accumulations have turned the congestion report into a successful brand gimmick. Every quarter's congestion report is released, triggering users to spread it quickly on social tools such as Weibo and WeChat.

In addition, Amap has also launched the Amap Index, covering seven cities including Beijing, Shanghai, Guangzhou and Shenzhen. Users can check the regional index by inputting the specific geographical location to understand the popularity of the people in the area.

A few days ago, Amap released AI smart bus navigation, focusing on bus travel 3.0. The launch of this feature will have the biggest impact on bus travel products on the market, such as Chelai Lai, Palm Bus, Rainbow Bus, 8684 Bus, etc.

Looking at the series of actions of Amap, most of them focus on travel and the map itself. What touches the user's G point is the map part.

In terms of Baidu Maps, it first launched the overseas version of Baidu Maps, covering maps of 13 countries in South America. Later, it cooperated with car companies to expand the number of independent data collection fleets.

Different from Baidu Map's own publicity to the outside world, Baidu Map products are more about constantly improving the function from map to transaction, that is, "peripheral" services. On the one hand, during festivals, the system will push relevant discount information, and on the other hand, the system will push relevant discount information.

On the other hand, the surrounding discovery function is directly inserted at the bottom, and users can quickly find surrounding information such as food, hotels, tourist attractions, leisure and entertainment, etc.

A very important point is that users can realize a complete industrial chain from search to evaluation to payment on Baidu Maps. They can directly buy movie tickets, attraction tickets, and order takeout without leaving the Baidu Maps APP.

and other related services.

On the personal page details page, users can also see related orders, coupons, etc.

Baidu Maps is equivalent to having the functions of Baidu Nuomi built-in, and at the same time, it also integrates the functions of Baidu Wallet.

The new benchmarking target of Baidu Maps should be New Meituan University, not Amap. From location to service, and from service to location, the two are just different in habits. With the cultivation of habits in the past three years, Baidu Map has already "transformed"

Well, detooling maps is the most important thing Baidu Maps has done in the past few years.

The financial report shows that in June 2016, the number of monthly active users of Baidu’s mobile map business was 343 million, an increase of 13% over the same period last year.

The reason why Baidu Maps has such a high number of monthly active users has a lot to do with its functionality exceeding travel expectations. Not only can it travel, but it can also purchase life services.

Under the same circumstances, it is inconvenient for users to use similar functions on the Amap map, because Amap connects to a third party, and the related connection is not particularly smooth. In addition, the G point of the Amap map is travel, involving

As for trading, it is not their main focus.

However, as far as maps are concerned, the navigation voice packages of Lin Chiling, Guo Degang, and TFboys are indeed a highlight and are loved by hundreds of millions of users.

When competing on the same stage, it is no longer possible to have different starting points, which determines that it is difficult for the two to truly come together. For example, Amap will claim that it is good at travel, while Baidu Map will claim that its monthly active users are high.

, for example, Amap said that POI data exceeds 50 million, and Baidu Map said that the number of POIs that can provide closed-loop services reaches 1.8 million.