How to build a circle of friends in Wechat business is more attractive

How to build a circle of friends in Wechat business is more attractive. Now there are more and more Wechat business, and it is not easy to make Wechat business a good one. Next, I have compiled relevant materials on how to build a circle of friends in Wechat business. How can Wechat business make a circle of friends more attractive? 1

1. Positioning

When using the circle of friends for marketing and publicity, we must first find out what WeChat friends like, or what you want to express, and what kind of publicity purpose to achieve, and then locate a content to be released. The content must be related to it, and the goal must be changed well.

is a topic of interest, it is best to be able to bring some help to others, and then shape yourself into a positive person with personality, not a negative person.

In this way, others will have a deeper impression on you, and they will think that you are a person with great feelings and temperature, and they are willing to make friends with you. In this way, others will always think that you are very happy, and then they will be very happy with you. Then the content of your circle of friends will develop in this direction, and establish a personal brand, which is more conducive to sales!

2. Language style

Here, everyone should learn to establish their own language style, especially a language with positive energy. It's best not to complain and work hard, or others will think you are very inactive.

3. Show serious life

You always love life and find the beautiful side of life, so you can post your life, show some information about your life and add a sense of freshness.

For example, if you work overtime too late, arrive late in the morning, lose your bank card, break your mobile phone, what to send, etc., don't tell anyone about it.

Many newcomers, Wechat business, are embarrassed to post their life content to their circle of friends. At the end of the day, all the content in the circle of friends is advertisements, which looks cold and unattractive. I don't know if she really doesn't know how to share, or if she doesn't want to share.

Wechat business is social marketing and people-oriented emotional marketing. As long as the links between people are well done, there is no need to sell products. If it's all advertisements, what about life and emotion? The content of a daily life in a circle of friends, whether graphic or small video, can enhance the feelings with customers and narrow the distance between you. Let your friend know more about your life, your circle and your business. The more you show, the more she trusts you.

4. Embodiment of the product

(1) What you have learned from an experience of the product, because you are its spokesperson and experiencer, and you have the most say in this product.

(2) Send customer feedback, you can collect each customer's comments, chat pictures, delivery express and so on, which can impress friends.

5. Perception of life

For example, work brings you positive and beneficial things, where you can express your own emotions, such as being in a bad mood. Of course, you can also get a feeling of your life, such as a summary of the day, a reward for yourself, the support of family and friends, a few words of chicken soup for the soul and so on.

6. Forwarding content

Pay more attention to the WeChat public platform, preferably in the fields of automobiles, life and Buddhism, that is, some public accounts that can mold yourself as a tasteful person. You can edit some opinions on this article while forwarding.

If you sell shampoo, you can pay attention to the maintenance of scalp hair. If you make eye patches for health care, you can send out some common knowledge about eye care and vision protection. For skin care products, you can send out something that women can make noise, preferably related to skin care and makeup.

7. Share products

When distributing products, everyone should understand that even if advertising products, they should not be too direct. They should be expressed from the perspective of goods, and should be based on customer feedback, their own use experience, delivery situation, brand real-time news, daily order volume and so on. Condensed into three sentences: look at me, why buy me, you must buy me!

especially the customer effect feedback, it is recommended to have at least 3 pieces per day. Saying that your product is good may not be convincing enough or even give people a false feeling. But if a third party says that it is good to use your things, the effect will definitely double.

imagine, when you shop in Taobao and JD.COM, do you believe in more product details or users' comments? Wechat business is the same, except that there is no such evaluation system, but we can publish a circle of friends through copywriting instead of this function.

8. Entertainment

The simplest thing is to publish your personal photos. Whether you go out to play or eat a big meal with a mask,,,, anything interesting and desirable in life can be used to publish a circle of friends and present the truest you.

but only if your photos are tall, tasteful and sunny. Passing positive energy and creating a tasteful circle of friends is to make people feel that you are a living, flesh-and-blood person.

9. Hobbies

Each of us has our own talents and personalities, and we all have our own specialties. As long as we continuously export the contents and knowledge that we are good at, we will naturally attract people who share your frequency and like you.

then how should this content be positioned? In what form should it be sent out? Here is a little trick to share with you. It doesn't need much professional knowledge or long time. It takes ten to twenty minutes to collect and sort out the materials every day, and then send them to a circle of friends.

You can set up a small section in the circle of friends, and then output the value continuously every day at a fixed time. If you are good at photography, you can set up a small section: "XX, photography class"

For example, if your cooking is excellent, you can set up a section: "XX, teach you to cook a dish every day"

For example, you are good at body shaping. Then you can set up a small section: "XX, Tips for Body Building"

If you are a baby mom, then you can set up a small section: "XX, Parenting Knowledge Sharing"

In addition, parenting sharing is quite popular in food classes.

It can be said that many people are foodies and prefer to eat. If you often share your cooking methods, you will attract a group of friends with the same frequency.

Besides, being a treasure mom in Wechat business is the majority. You should share some ways to deal with a baby's fever and cold, how to deal with discomfort, or some knowledge of complementary food, which will attract many treasure moms to talk to you.

Some friends say that they feel inferior, and they feel that they know nothing and have no special skills. Actually, it's not like this. The specialty is not profound. Any small hobby is your own specialty. What others don't know, you know, what others know and don't do, you do it! Others did it and didn't insist, but you persisted and made a little achievement, so this is also your specialty!

Without talent, you can create talent. Without knowledge, you can learn knowledge. As long as you want to change, it's never too late to start. You can learn one thing from now on, such as reading, photography, emotion, hand-painted food, pets, parenting, health care, weight loss, etc. You can always find one that suits you. The key is to see if you want to change it!

1. Diversified content and contribution value

We sell things on WeChat. If you want to know why friends in the circle of friends should pay attention to you, what your value is, what you can give them, and what your products can help others. It is not recommended to share some knowledge every day just by advertising products.

For example, if you sell skin care products, you'd better share a practical friend circle copy about skin care every day. One is to attract the attention of fans, and the other is to shape your "expert" identity and let your fans recognize you and trust you. Professional help them answer skin problems. Let her feel that she has learned a lot of valuable and practical knowledge in your circle of friends. Only by enhancing her trust can she bring about sales and repurchase rate, otherwise, she will always buy and sell at the same pole, and this road to Wechat business will never last.

For example, I used to share dry goods on WeChat marketing every day in a circle of friends, specifically teaching others how to drain, how to build a circle of friends, how to make hair bands, etc. Every day, there were 2-3 dry goods on micro-marketing, and then I went back to my hometown for a few days, and the signal at home was not good, so I was interrupted for a few days, so many friends would privately believe me and ask me if I had canceled the sharing of dry goods on marketing ...

So when you insisted on value output. So a lot of time, you must export the value first, pay first, and you will get the harvest, instead of expecting to sell things to others as soon as you come!

In addition to products, the rest is to continuously contribute value to customers. Only when you provide value to others can you be recognized by others, otherwise, no matter how many friends you send, it will only be junk advertisements. Therefore, you have to generate value for customers, make use of your own advantages, export constantly, and share some professional knowledge and skills, so that others can continue to pay attention to you.

11. Insist on originality

Have you found a problem, that is, Wechat business has done a good job, and their circle of friends is basically original, and they rarely copy and paste? The pictures are also taken by themselves in high definition, which makes them look comfortable. At first glance, I am doing this seriously, not perfunctory.

You should understand that it seems simple to be a Wechat business, but it is actually very difficult. How to write it can attract the attention of my fans and customers, and only in this way can we run a good circle of friends.

originality can let people know your personality, know that you are doing things with your heart, and make people pay attention to you unconsciously, and even like to see your circle of friends.

Therefore, you should write the information of our circle of friends every day with your heart, and post what you are doing, what kind of mood you are in now, and how your product can help others, so that you can become the spokesperson of this product.

These are all very important points. If your circle of friends can achieve the above 11 points, then your turnover rate will definitely reach over 95%. How to make Wechat business's circle of friends more attractive 2

1. It's forbidden to brush the screen

What is a brush screen? At the end of the day, if you send 15 friends, and 1 of them are advertisements, then this is a brush screen.

Let's compare the two pictures first:

The first picture is the screen-brushing, all of which are live advertisements with no personal characteristics and attractiveness. Screen-brushing is fatal to Wechat business, and I believe that few people like to watch it in such a circle of friends. Which of the two pictures do you prefer?

In fact, Wechat business is based on a social platform such as WeChat, and business emphasizes the attraction between people. But under such a circle of friends, there is no self. Who can know you through these states? An intentional agent must have chosen to consult you because something about you attracted him. Simply advertising can't be done. Even brushing 1 advertisements is suicide for Wechat business, and even TV advertisements are broadcast in the form of breaks.

how to make Wechat business's circle of friends more attractive? How to make an attractive circle of friends

2. Learn to interact

What is the purpose of interaction? Interaction is to activate your friends, create opportunities for chatting, let others know you again, and increase feelings and trust. There are many forms of interaction. Like interaction, comment interaction, or guess pictures and riddles, etc. . . . Of course, there must be a reward for interaction. The reward can be a red envelope, a small gift or something you think is valuable. Here I post two interactive cases:

Two interactive cases. Figure 1 is to let others comment on who I am in their hearts, and Figure 2 is to promote my products. Because I rarely advertise in my circle of friends, more people know what I do by praising. This is

Clever placement of advertisements, with red envelopes as a reward. Even if I advertise, others will not be disgusted. See that there are still red envelopes available in my circle of friends.

I never send a group message in every interaction, and there are many partners who give me praises and comments. This is an effect of insisting on interaction. People who interact with me more know who I am, so there is no need to say anything more. When they need this product, I am the first thing they think of. (I have shared how to interact in previous issues, so I won't go into details here.)

How to make Wechat business's circle of friends more attractive? How to make an attractive circle of friends

3. Learn to create personal charm

What is personal charm? It means your views on Wechat business and your personal thoughts. You will also gain a lot when you export your values and provide value to others.

4. Occasionally, some funny and humorous words and pictures will make your circle of friends more colorful. Others are very relaxed and happy to see your circle of friends and are willing to participate in the interaction with you, and they will think you are funny-much easier to get along with than being cheerful: being a Wechat business, don't be too serious and formal, and it is also an ability to make others laugh. How can Wechat business create a more attractive circle of friends? 3

Personal life style. Often post some small videos or photos related to life, which must be related to quality life, so that others can't see that you are a diaosi! Let others envy your life and yearn for it.

get busy photos or videos. This will make others feel that the work you do is really busy and hot, and if you want to know about your work, you will probably become your agent customer.

feedback chart. This can be said to be very important. You can ask your customers to send you feedback pictures and upload them to your circle of friends. This part is sent at regular intervals, and it is almost the same. Not too much, otherwise it may cause disgust.

sun consultation, transaction chart. This is recommended once a week, or once every two months. Send it too often, and others may block you.

drying team. In fact, many people are afraid that they will not be taught or brought after being an agent. This is to let customers who are interested in joining see your learning system, and at the same time, it can prove the strength of the product.

progress in the sun. This step needs to be planned in advance, and how long it will take to get a picture of your personal growth and progress. However, the difference between the previous and the next progress chart should not be too big, otherwise it will make others feel too fake.

sun income. This step also needs to be done in a planned way. The income map of the sun is best true, and it can be clearly seen that it is your own income. The clearer the better. Only by making others think that you have really made money will others be willing to follow you.

keep doing it. This is the most important, micro now.