what should a novice do to bring goods live in Aauto Quicker? In fact, as long as you master the methods, it is very simple to operate quickly, so how to do live delivery in Aauto Quicker? Today, we will bring you the operating strategy of live broadcast with goods in Aauto Quicker. I believe it is very helpful for you to do live broadcast with goods in Aauto Quicker. Let's take a look!

first, how to open the function of Aauto Quicker store

If you want to carry goods live in Aauto Quicker, you must first open the function of Aauto Quicker store, so how to open Aauto Quicker store?

opening path: the opening path of Aauto Quicker store is setting-Aauto Quicker store-opening store

Select the opening type: we will enter an interface for opening goods and services in Aauto Quicker, where there are two choices, one is to choose an individual, and the other is to choose an enterprise, which depends on personal circumstances. Then you have to submit the relevant qualifications. Generally, the qualifications need two parts. One is the contact information of the operator, information, business license and other information. These two subjects should be consistent.

△ Aauto Quicker store opening process

Deposit payment: After submitting the relevant qualifications, you need to pay the deposit for the corresponding category according to the selected category, usually starting at 1, yuan. If the store is opened later, some brands are not allowed to settle in. You can go to the rules center in the background to see the details table.

copy the link to view the Aauto Quicker store margin management rules

Aauto Quicker store tariff list

add a commodity link: if you have your own commodity store, of course, you can also choose to hang a third-party commodity link. The location is to select Add Commodity in the Aauto Quicker commodity column-select the commodity category and choose the commodity category you want to sell.

Personal Page Show Shop: In Aauto Quicker Store, click Personal Page Shop in Basic Tools, and click Show Now on the pop-up page. Back to the account home page, you can see the store entrance displayed.

△ Personal page shows the process of small shops in Aauto Quicker

After opening a fast shop, we can carry out live delivery, so how can we improve the input-output ratio of live delivery?

preparation before live broadcast

the preparation before live broadcast mainly includes: live broadcast product selection, live broadcast script preparation, live broadcast time selection and warm-up before live broadcast.

selection of live broadcast products

The main ideas of live broadcast products are: selecting suitable products according to the tonality and positioning of live broadcast numbers; During the trial broadcast, interact with fans to choose the right products; Select a certain number of Shoot, and each Shoot will display different products, and determine the products according to the feedback data.

For specific ideas of product selection, please refer to the previous article: "What problems should be paid attention to in product selection of Aauto Quicker live broadcast? How to conduct live broadcast with goods selection?

script preparation for live broadcast

Every live broadcast is a well-prepared performance, so a script is needed. The script should sort out the segments of the live broadcast, the performance order, the opportunity of product intervention, the price of the product, preferential measures, the characteristics and highlights of the product, and the answers to interactive questions.

selection of live broadcast time

in the selection of live broadcast time, the appropriate live broadcast time should be selected according to different categories of products, such as clothing account number and food account number.

prime time for live broadcast is usually 7-8 am, 1-2 noon and 8-1 pm. We can also choose the live broadcast time according to the active time of fans. To know the active time of fans, we can analyze the active situation of fans by using the active trend of fans in the portraits of Aauto Quicker fans in Feigua.

△ Flying Melon Aauto Quicker-Active Trend of Fans

The live broadcast duration is the best guarantee for a live GMV. During the live broadcast, the live shopping duration should be guaranteed to better guide fans' consumption. However, it is suggested that the time of each live broadcast should not be too long, and it should be controlled between 1-2 hours as far as possible.

Preheating of live broadcast

Preheating before live broadcast mainly includes the following aspects:

a) The live broadcast preview of the next issue is announced at the end of a live video of a certain issue, and the live broadcast time and products with goods are also explained.

b) Check whether the "text preheating," "video preheating" and "off-site preheating" are done 2 hours before the live broadcast, and check whether the "notify fans during live broadcast" function is turned on.

△ Feigua Aauto Quicker-Dan Dan Xiao Pen Friends broadcast the main video

For example, Aauto Quicker broadcaster [Dan Dan Xiao Pen Friends] can see from the video of Feigua Aauto Quicker-details of broadcaster-broadcaster that she will warm up the live broadcast for herself or her team before the live broadcast.

when we have made the above preparations, we will enter the stage of live delivery, so what should we pay attention to in the process of live delivery?

Operation in live broadcast with goods

The process of live broadcast with goods is not just as simple as "lip service", but a double test of the physical strength and willpower of the live broadcast team, especially the comprehensive ability of the anchor's product introduction ability, improvisation ability, emotional contagion ability and so on. In addition to external factors such as scene layout and lighting settings, as well as its own price advantages, there are also several basic elements to be mastered in the whole process of live broadcast.

highlighting product features

product introduction is the most important part to test the business ability of the anchor. It is an important skill to efficiently output product information to users and be accepted by them in an effective time. In order to achieve this effect, it is necessary to know how to use a variety of expressions with a sense of substitution and experience to highlight the core highlights of the product. For example, the owner of pet products bathes the dog during the live broadcast and recommends pet bath milk; The picture remains rich and uninterrupted.

mastering the rhythm of live broadcast

The rhythm of live broadcast will directly affect the shopping experience of users. How many products there are in a live broadcast, the priority of the product appearance sequence, and the time reserved for each product introduction should be familiar in advance, and the rhythm process should be controlled in time during the live broadcast.

Carry out live promotion

During the live broadcast, live promotion activities should be carried out in a timely manner to stimulate fans' consumption, such as limited time, exclusive discounts for fans, and discounts for fans reporting to customer service.

△ Feigua Aauto Quicker-commodity search

For example, when we search for related promotional words in Feigua Aauto Quicker-commodity search, we can see related activities, and the promotional activities of commodities also promote users to buy to some extent.

Do a good job of fan interaction

During the live broadcast, we should also use the live comments in the live broadcast room in Aauto Quicker to interact with fans and guide them to vote and express their opinions. For the questions raised by fans in the comments, we should also actively answer them, and pay attention to reading the fan questions before answering them.

customer service during live broadcast

supporting customer service during live broadcast and answering customer questions efficiently will obviously help the transformation.

Pay attention to the changes of live broadcast data

During live broadcast, we should also pay attention to the changes of live broadcast data, and make corresponding scheme adjustments in time according to the changes of data. We can use the Aauto Quicker-live broadcast monitoring function to monitor live broadcast data.

△ Feigua Aauto Quicker-Live Monitoring

Through the live monitoring of Feigua Aauto Quicker, you can monitor the live broadcast of Aauto Quicker in real time and make an appointment, and you can monitor the total gift income, the number of barrage, the peak popularity and the number of goods of Xiaohuang car in minutes. At the same time, if the live broadcast sells goods, it can also monitor the goods information in the live broadcast room, the sales volume during the live broadcast and other goods-carrying data to locate the potential of the main live broadcast.

△ Feigua Aauto Quicker-details of live broadcast monitoring

Forecast the next live broadcast

When the live broadcast is coming to an end, we can also forecast the next live broadcast forecast, and explain the live broadcast time and live broadcast the products with goods. For example, live broadcast on time at X o'clock every day, killing seconds, "X and X live broadcast rooms will be there every week.

resumption of live broadcast with goods

The end of each live broadcast is actually the beginning of the next live broadcast, and through the resumption and summary of each live broadcast, the rollover event can be avoided in a high probability, and at the same time, the fans' stickiness can be improved and the goods-carrying scheme can be further optimized.

collect feedback from fans and improve after-sales service

after the live broadcast, after-sales service can directly affect users' consumption experience, and timely follow up the order processing and ensure the normal delivery process is to maintain users' normal operation. In addition, the anchor team can also ask the fans' feedback on the product price and sense of use, as well as their demand for other products in the drained fan base, and give targeted answers to the existing problems, so as to strengthen the fans' trust in the anchor and narrow the distance between them.

duplicate the live broadcast data and optimize the delivery scheme

After each live broadcast delivery, duplicate the live broadcast data and delivery data to optimize the live broadcast delivery scheme. The data includes the total number of viewers, the number of online users in each time period, the number of fans in a single live broadcast, the number of comments, the turnover of a single product, the total turnover of goods, the hot topics of comments and so on.

PS: There is a special article on the analysis of live broadcast with goods for detailed introduction. Those interested can move on: "How to do the analysis of live broadcast data in Aauto Quicker? What are the data indicators of Aauto Quicker that need attention?

With regard to live broadcast in Aauto Quicker, different people have different effects in bringing goods. These are some skills for beginners to live broadcast in Aauto Quicker. Only by constantly learning and innovating and summing up experience can we open up our own development space on the highly competitive live broadcast platform, realize a big increase in sales and reap profits.