CCB Jilin Province has always been rooted in the general public's credit card consumption field, serving the public based on people's basic necessities, food, housing and transportation, focusing on customer needs and experience, focusing on digital construction, and providing people with accessible, accurate, direct and ubiquitous financial services.

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Create a differentiated product system to meet the multi-level needs of customers. "The entire installment application process is very simple, the loan is approved quickly, the interest rate is very affordable, and it can be used wherever you buy home building materials, so you can complete the decoration easily!"

Looking at the new house that will be renovated soon, Mr. Zhang, a Changchun citizen, beams with joy and praises CCB's services.

Not long ago, Mr. Zhang's family was faced with the problem of lack of funds for renovations. They had just bought a house and had to spend a large amount of money for renovations at once, which was a big burden.

After learning that China Construction Bank could handle home improvement installment business, Mr. Zhang felt like dew had returned after a long drought.

After a pre-loan on-site investigation and verification that the loan met the conditions, CCB Changchun High-tech Branch immediately provided him with a loan of 100,000 yuan, solving his urgent need.

In fact, this is just a small case of China Construction Bank Jilin Branch deeply exploring the field of consumer credit and helping people realize their “dream of housing in peace”.

In recent years, with the starting point of meeting people's needs for a better life, the branch has continued to inject new impetus into consumption upgrades with "new services".

In addition, on the basis of fully meeting the consumer credit needs of residents, CCB Jilin Branch focuses on segmenting customer groups and launching diversified credit card consumer credit products to meet the consumer credit needs of individuals and families at all stages and in various fields.

At present, branch credit card products have covered many areas of people's livelihood consumption such as automobiles, decoration, home furnishings, home appliances, and department stores. By meeting users' needs for richness and convenience in consumer credit products, they can increase the value of users' wealth and maximize their utility.

As of the end of October 2021, the branch had achieved a cumulative installment transaction volume of 6.77 billion yuan.

Accelerate the construction of scenario finance and improve customer card use experience. Nowadays, the demand for consumer finance is surging, and scenario finance has become the mainstream of the credit card industry.

In recent years, CCB Jilin Branch has continued to accelerate scenario construction and channel layout to create its own scenario financial ecosystem.

The "CCB Life" APP was launched online to create a one-stop life scene service platform under the Internet model for customers.

On November 9, the "CCB Life" APP was launched in Kaicheng across the province, integrating ten major scenarios such as food, takeout, recharge, taxi hailing, movie performances, and payment. It also provides financial services such as credit cards and wallets to provide users with a quality life.

New choices and new experiences.

It is understood that since the launch of the "CCB Life" platform, the number of registered users has exceeded 400,000, and the number of merchants has exceeded 2,000. The establishment of scenes with Jilin's local characteristics such as catering, supermarkets, travel, ice and snow, and automobile consumption has achieved initial results.

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"Through this move, China Construction Bank has brought real discounts and conveniences to customers, and it has also brought us more business." Chen Wenjie, financial director of Changchun Eurasia Commercial Chain, said at the launch ceremony of the "CCB Life" APP.

Explore influential channel resources offline, select high-quality merchants, carry out channel scenario-based marketing, and build a multi-scenario, borderless financial ecosystem for food, clothing, housing, transportation and entertainment. It now covers all cities in the province, covering shopping, food, travel, entertainment, etc.

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Since the beginning of this year, the branch has been actively building the Dragon Card brand that is “easy to use, want to use, and love to use”. On the basis of the head office’s “Long Card Credit Card, Discount 666” brand promotion campaign, it has successively launched “Start a Better Life” and “Expand in Place”

A series of blockbuster activities such as "Year", "Dragon Card Consumption Season, ***Have a Happy Spring", "Long Card May Day Happy GO, Multiple Discounts and Fun".