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How to launch a new Hangzhou cuisine?

In recent years, Hangzhou's food reputation has always been high. However, in the current food market, there are also some "desert" areas lacking representative food. To solve the problem, the Hangzhou city government announced a 1 million yuan reward for finding new Hangzhou delicacies.

So, what kind of Hangzhou food can be introduced?

First of all, we can consider combining Hangzhou’s traditional cultural elements. As a city with a long history, Hangzhou has extremely rich traditional culture, such as West Lake and Longjing tea, which are very famous cultural symbols. Therefore, these elements can be borrowed to create unique Hangzhou cuisine. For example, Longjing tea can be used to cook food, or the scenery of the West Lake can be integrated into the design of dishes to create food with strong local characteristics.

Secondly, we can also think about integrating modern catering elements into Hangzhou cuisine. Nowadays, more and more consumers’ demands for food and beverages are no longer limited to taste and taste, but pay more attention to fashion, health and other elements. Therefore, these modern elements can be added to Hangzhou cuisine, such as using healthier ingredients and launching creative new dishes, to meet the needs of current consumers.

Finally, we can also draw inspiration from external catering culture and integrate it into Hangzhou cuisine. In recent years, some international catering cultures have received widespread attention in the Chinese market, such as Japanese cuisine, Thai cuisine, etc. You can consider combining these cultural elements with Hangzhou cuisine to create novel and interesting dishes that not only meet market demand but also maintain local characteristics.

To sum up, the Hangzhou Municipal Government has offered a reward of RMB 1 million to find new Hangzhou food. It is not just a simple material reward, but also a promotion and inheritance of Hangzhou food culture. Therefore, in the process of developing new Hangzhou cuisine, it is necessary to always adhere to the principles of "authentic, healthy, fashionable, and innovative". Through continuous practice and exploration, more people will fall in love with Hangzhou cuisine, and Hangzhou's food culture will be able to Better inheritance and development.