1) Phoenix Suzhou Bookstore
Brand positioning: discover the beauty of books and feel the charm of reading.
Located on 3-5F on the east side of Phoenix MALL, it has 14 themed branches including "Parents and Children", "Women", "Life", and "Humanities". It is also equipped with a digital reading library, multi-functional hall, Cloud classroom. As the core store of Phoenix MALL, the spatial layout and environment of the bookstore draw on the characteristics of excellent libraries at home and abroad to create a pure, quiet, open, and fashionable reading atmosphere. It features reading areas, parent-child libraries, digital libraries, bookshelf props, cultural activities, etc. It appears frequently and has become a new “slow life place” in Sioux City.
2) "Zizai" Composite Bookstore
Brand positioning: Zizi is our origin.
Located on the 2F east side of Phoenix Mall, it is an independent brand under Phoenix. The brand name is taken from the Buddhist scripture "Guan Zi Zai", and the brand logo is taken from the scripture stone carvings of "Jinling Sutra Engraving Office". Zi Zai combines the purpose of the bookstore. In order to create a unique cultural place that integrates bookstores, coffee, and aesthetic life, the on-site cultural atmosphere is more intense, and it is a place with strong brand experience and cultural memory. The project integrates magazines, overseas editions of books, coffee, Western pastries, and creativity. Cultural and creative themes such as artists' works and traditional handicrafts are used to build a unique public space for business, literature and art, communication and sharing.
3)Phoenix Audiovisual
4)Phoenix Instant Print
5)Phoenix Stationery