Please refer to the picture below for how to download the document!!! Short video self-media personal brand e-commerce creation incubation planning content marketing plan, new media personal brand operation IP management skills and methods guide how to play practical teaching. In recent years, the word personal brand has been highly hyped Hot, many self-media influencers are particularly keen on teaching the public how to become slash youth and how to build personal brands. In their context, personal brands, etc. control self-media and other controls. By building a personal brand, you can gather traffic and monetize it. But in fact, the connotation of personal brand is much broader than that of self-media. It can be said that as long as you need to deal with people, whether you work in a company or as a freelancer, you need to maintain your personal brand. So what exactly is a personal brand? To put it simply, when others talk about you, what impression do they have of you? This is your personal brand. Next, I will share with you my understanding of personal brand. The first point is that good-looking Internet celebrities are just a way to empower personal brands. Now that the number of mobile Internet users in China has reached 1.1 billion, it is becoming increasingly difficult to obtain traffic. In the next five years, traffic will become decentralized and become a widespread traffic. Traffic will no longer be the fish pond of a few giants, but will be dispersed among everyone. The traffic effect represented by major Internet celebrities has begun to take shape. The so-called internet celebrity is a form of personal brand empowerment. Internet celebrities need to be packaged, just like anchor companies can train them in an assembly line. Female anchors can perform the same content repeatedly and then monetize it through gifts and other methods. Some also use their appearance to endorse products and then monetize them. Every Internet celebrity has the potential to become an IP, but most of them will gradually decline once their appearance is exhausted. We can see many beauties doing live broadcasts. He always broadcasts for a while and then stopped broadcasting. For this reason, personal branding is not necessarily the same. Most of it relies on the core. An attractive personal brand must be accumulated and polished over a long period of time, continuously innovated, and continuously created value, which means it will become more and more valuable. The second point is that you can build a personal brand no matter who you are. Personal brands can be classified according to different industries and attributes. Most of the ones we are familiar with are various types of fashion, food travel, beauty and skin care, photography, fitness, emotions, etc., including other walks of life, where you can create your own personal brand and monetize it. We must realize that in the era of mobile phones, the world that people can pay attention to is getting smaller and smaller. Modern people are occupied by mobile phones every day, and information is becoming more and more abundant. As a result, the content channels for most people to obtain information every day are getting narrower and narrower. Everyone will gradually realize that to be professional, you need to find professional people, and to ask professional questions, you need to find professional people to do it. The stronger your ability to provide value to everyone, the more and more things you will gain. . So there are two important criteria for who will become IP. D. Have an influence on a specific group of people. You don’t need to influence all people, but you must have a high influence on a specific group of people. At work, you become recognized by leaders, colleagues, subordinates and customers. In interpersonal relationships, you become someone recognized by family, friends, classmates, etc. Everyone will listen to your opinions, and in social networks you can provide others with the value they want. Second, it has the ability to diversify and continue to innovate. The four examples above are all realizations after the establishment of a personal brand. Therefore, building a personal brand correctly can bring benefits to yourself. , products can be IP-based, and founders can also be IP-based. Peppa Pig is a manifestation of product IP. Why do we only remember this one among so many, because it has become IP and deeply rooted in the hearts of the people. When everyone mentions pigs and people in society, most people will think of it. This is a manifestation of the success of IP.