To operate from the media, college students must first determine what one of your publishing fields is, such as college students' entrepreneurship or college students' life. Be sure to publish your own domain content. Then give the analysis of valuable articles to the public, and insist on publishing articles every day or week. Specifically, we can refer to the following suggestions:

1. A "new" media

is decentralized from the media, and the disseminator becomes an individual public rather than a professional communication organization. Since the media age, a new way of communication has also come from this. In addition to the traditional communication channels, there are more interpersonal communication based on the six-degree relationship theory, and everyone is producing content, and the information is diversified and vertical. The most important thing is to let the so-called "silent majority" in the traditional media have their own right to speak, so that the grassroots can also express their thoughts.

2. Provide value to fans

I think the most important thing is to provide value to your fans, so as to realize your own value. Quite simply, why do users pay attention to you? Is it good to pay attention to you? It's like paying attention to people who are relaxed. Why? It is because Songsong has its own circle, and they are all guides in some professional fields, and people who are at the forefront gather together. So the world he sees is different from what he thinks and the average person. Another example is Ghost Feet. Why do so many people read articles about Ghost Feet? Because he is the person in charge of Taobao search, he has written a lot of e-commerce dry goods concepts. Otherwise, what do people care about him? This is also the power of personal brand. So you must understand how to provide value to users and in what way.

3. Building a personal brand

In this era, everyone can be self-media, and there are not many good ones, so to be self-media you have to build your own brand. At first, users will pay attention to you when they see your articles or content that is valuable to them. Later, you will continue to convey value to him, so that your relationship has reached the point of trust. Fans will agree with what you have done if they believe you. In the end, you have established a good image in the hearts of fans. Most people don't understand from the media, they will ask, can they make money? How to make money? What's the point of being him? And so on, in fact, if you really provide useful value to your users, are you still worried about not catching money? If you don't take the initiative, he will repay you. So it is very important to understand its true meaning. Not for the money.

Based on my experience, it's not difficult to do a good job in self-media. The most important thing is to do this well, and you'll be half the battle.

1. Self-media positioning and content positioning

Self-media positioning must bear the brunt. What does your self-media do? What do you do? You should plan this first. My suggestion is to do what you are good at or interested in, for example, food, entertainment, reading, games, photography, tourism, online marketing, new media, etc. You can also subdivide it.

Content positioning is also very important. Usually, only those who are good at or interested will have their own ideas and experiences. As long as they are carefully summarized, it is very easy to write original articles with good quality. No matter what field you choose, it is suggested that you don't want to do big and comprehensive things, but do small and specialized fields, so that you can operate more easily. If you study some well-known self-media, you will find that they focus on a specific place, so you must focus your energy and time on what you are best at, and don't be greedy.

2. Continuously export value

Why do your users become your fans and why do they follow you? Or is it because you are valuable? This is a very realistic question. When you haven't established enough relationships and trust, it's all about the value of the content. Your content is useful to them and can solve their problems. Over time, these users will become your fans. There is a premise that you need to grasp the pain points of your user base and continue to provide them with valuable and fascinating content, otherwise, your fans will eventually leave you. There are not a few such examples. Many self-media start with content and end with content.

In an era when most articles are reprinted and of low quality, and when only a few people write articles and most people just read them, as long as you can achieve high-quality output for a long time, you will find that your self-media circle in this field is actually very narrow, and not many people will really stick to it. As long as you can stick to it for a few years, people in this circle will know something about you.