Basic principles of gestalt principle

1. Proximity principle

The relative distance between objects will affect our perception of their relationship. Objects that are close to each other are considered to be more relevant than objects that are far away from each other.

2. Similarity principle

Similarity and proximity in Gestalt principle are applied together in product design. It points out another principle that affects our perceptual grouping: objects with visual elements look more relevant. We tend to treat similar objects as a group or a pattern and associate them with a specific meaning or function.

3. The principle of continuity

Our vision tends to perceive continuous forms rather than discrete fragments. And can sense the tendency of the whole object. Continuity helps us to perceive the shape and moving direction of things through composition. The design elements in the interface will guide the movement of glasses in the plane and improve the readability of the interface. Create order and guide users to browse different content groups.

APPlication of gestalt principle in design scheme

1. APP homepage

your app homepage is the first impression presented to users, so you must make a reasonable layout of the page, the ranking level of related content and the diversified design of navigation modules. According to the principle of proximity, accuracy and similarity, designers can divide the APP homepage into modules to make the layout of the homepage more clear and achieve the purpose of user-friendliness.

2. List pages

Most pages in an APP are list pages, which are used to distinguish the same kind of information. The layout of list pages often includes mixed pictures and texts, plain text, picture lists, squares and cards. The purpose of the design scheme of list page is not only to make customers understand the design layout accurately, but also to guide users to operate properly. According to the content characteristics of the list page, we can use a unified design style under the same module according to the principle of continuity, so that users can read continuously in the vertical field they are interested in according to the visual inertia guidance, which is very convenient.

In the page design of APP, designers should not only understand and try to use various methods to improve the design, but also understand the needs of users. From the user's point of view, your design interaction will be more applicable.