The "look" is ordinary but the flavor is unique, and the brand effect brings unlimited business opportunities

Zhongshan Net News The Mid-Autumn Festival is approaching, and there is a mooncake war. A few days ago, reporters learned from Dongsheng Town, the "Hometown of Crispy Pork and Basil in China", that the town's first Crispy Pork and Basil Mooncake has been grandly launched recently, adding a new style to the traditional Mid-Autumn Festival.

The "look" of this mooncake is no different from ordinary mooncakes, but the fillings are different, and the production process is more time-consuming and laborious than ordinary mooncakes. In addition to the fresh raw materials, environmental protection and pollution-free, the crispy meat must be deboned and processed during the production process. Use various techniques such as marinating, drying, cutting, and filling with ingredients. Its characteristics are mellow flavor, good taste and long shelf life.

■The total sales volume is close to 10,000 boxes

According to Wu Zhuoming, the idea of ??using crispy pork to make mooncakes came about in early May this year, and was finally developed after more than a month of repeated trials. It was successful and officially put into production in July or August. It was quickly favored by some government agencies, enterprises and individuals. The total sales volume has reached nearly 10,000 boxes.

"In addition, the reason why crispy pork belly is used as mooncake fillings is mainly due to Dongsheng being the famous 'Hometown of Crispy Pork Basil in China', and its 'Dongyu' brand crispy pork belly has a high reputation at home and abroad. And it has obtained the national A green product certification. Therefore, we have identified this brand effect and unlimited business opportunities," Wu Zhuoming told reporters.

■The deep processing of crispy meat has broad prospects

Wu Zhuoming, the founder of crispy meat, and his wife were both born in a traditional "food family". In the next step, the couple will not only promote crispy meat mooncakes, but also We are planning to open a professional food processing factory, mainly engaged in the deep processing of crispy meat and grass food. According to the person in charge of the Third Industry Office of Dongsheng Town, the successful development of crispy meat mooncakes will undoubtedly further increase the added value and deep processing capabilities of crispy meat mooncakes in the town.