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How do cross-border e-commerce merchants in Shenzhen make a fortune in silence?

"A monthly salary of more than 10,000 yuan is considered a very common income here. Ordinary employees can also earn 40,000 to 50,000 yuan a month." A Nian pointed to the "honor list" posted on the wall and said lightly.

Most of those who work in their cross-border e-commerce industry are low-key and pragmatic. They only pursue sales and performance, and then convert the equivalent into monetary income based on their own performance.

This is very pure and very Shenzhen.

As for A Nian's company, it is one of the leaders in the cross-border e-commerce industry. The company's annual sales can reach several billion yuan.

Correspondingly, the company's rewards to employees are equally generous. This "honor list" that does not include managers is enough to explain everything.

The employee ranked first on the list has a KPI salary of more than 40,000 yuan. Plus the basic salary, the monthly income is more than 50,000 yuan.

Especially in the two months at the end of the year, with the support of "Black Friday" and Christmas, their KPI salary can even double.

It can be said that making a fortune in silence is one of the industry characteristics of cross-border e-commerce.

ONE 01 Shenzhen, the capital of cross-border e-commerce. If you are not a practitioner related to cross-border e-commerce, you may not know what Shenzhen represents in the field of cross-border e-commerce.

In 2017, A Nian got an offer from his current company through school recruitment.

At the beginning, he didn't know what the business was about. He only knew that it was selling things on foreign websites, and it was very large-scale.

Out of awe of big companies and a little bit of "youth and ignorance", he finally came to Shenzhen.

Unexpectedly, he stayed there for nearly three years.

From a cross-border novice who knew nothing, he grew into an experienced driver.

“After coming to Shenzhen, I realized that this is the capital of cross-border e-commerce in China.”

With the rise of the Internet and e-commerce industry, some people who dare to "eat crabs" have set their sights abroad, switching from traditional foreign trade business to starting cross-border e-commerce.

To put it simply, it is to make money from foreigners through the Internet.

In 2015, Shenzhen's cross-border e-commerce transaction volume reached US$33.395 billion, a year-on-year increase of 95.98%.

In January 2016, the State Council executive meeting decided to establish new cross-border e-commerce comprehensive pilot zones in 12 cities including Shenzhen.

With the support of relevant policies, Shenzhen accounts for 40% of the country's active cross-border e-commerce sellers, becoming the "number one city" for cross-border e-commerce in China.

Therefore, some people say that for cross-border e-commerce in China, look to South China, and for cross-border e-commerce in South China, look to Shenzhen.

It has high-quality and low-cost factories, logistics parks extending in all directions, the geographical advantage of being adjacent to Hong Kong, and countless young people who come here with dreams.

As one of Shenzhen's representative industries, they are not as well-known to the public as the "code farmers" in Nanshan and the "financial migrant workers" in Futian. Instead, they are developing rapidly at the forefront of the times as unknown cultivators.

In just a few years, Shenzhen has given birth to a number of nationally renowned companies, such as Global Tesco in Nanshan, Lanting Jishi in Futian, the Four Kings of South China City, and the Old and New Five Tigers in Bantian.

Shenzhen is a fertile ground for cross-border e-commerce.

TWO 02 The legendary China South City Pinghu China South City, in the hearts of cross-border e-commerce merchants, is as legendary as the streets of Guangdong and represents the apex and center of an industry.

Four of the top ten cross-border e-commerce companies in the country are located here, which are known in the industry as the four kings of South China City - Saiwei, Youkeshu, Aoji and Tongtuo.

Being able to work here is an amazing thing in itself.

To a certain extent, this is like another Huaqiangbei, with shopping malls, restaurants and food streets, electronic markets, logistics centers, and people coming and going.

The only difference may be that China South City is younger than Huaqiang North.

Ah Nian told me that the average age in their company is about 26 years old.