One word: cool; two words: very cool; three words: so cool!

I started working on Xiaohongshu in August 2020, when I was a freshman. Now I have 100,00 followers on the Internet and 80,00 fans of Xiaohongshu. I have made six figures, gained confidence, received a job offer from a big factory, and gained a lot of precious things.

friend.

Screenshot of my homepage. Before answering this question, let me tell you what Xiaohongshu can bring, right?

I think it is: considerable sideline income + strong professional endorsement + better living conditions. First of all, considerable sideline income is real. The commercial value of Xiaohongshu’s account is particularly strong, because Xiaohongshu is a well-known grass-growing platform.

Some users come here just to buy things. Your content can be directly combined with your products to achieve better promotion effects. Will your promotion fees be low?

Advertising cooperation income is second, and it is a strong professional endorsement. Many of my treasures are in college. I sincerely recommend that everyone start Xiaohongshu as soon as possible. Really, from personal experience, I am a student in a non-university school. When the major is not suitable for me, college

When I was in my second year, I found a position as an operations intern at a large factory in Beijing. I worked as a category operation in Zhuanzhuan Group, and in my junior year I worked as a new media operations intern at NetEase.

It can be said that the experience of Xiaohongshu bloggers has helped me a lot in employment.

The third one of Dachang Internship Certificate is a better living condition. I made a particularly surprising discovery, that is, when you become a blogger, you will find that there are more talented people around you.

New media is a window for you to open a high-quality circle. By understanding the operation of Xiaohongshu, I have met many like-minded partners. If I continue to collide with more awesome people, I will become a better version of myself. Everyone will be better.

Be positive, have a full sense of value, and your life will definitely develop in a positive direction.

Participating in various offline conferences and doing Xiaohongshu will constantly force you to learn on your own, so that you can bring more valuable content to your fans. Naturally, you will become a lifelong learner and will not be confused by what is in front of you.

Your life is too anxious, and when you take notes, you will always get timely positive feedback, and you will become more confident. You will clearly know that you can bring value to others.

Moreover, after I became a blogger, I gave up the habit of buying random things. Brands send me products every month. I have everything I need and don’t need, and I have everything I’ve seen before, so I don’t have much to buy new.

I have lost my desire for things, and I don’t feel bad about using the things I bought for free, hahaha.

If you want to make a monthly income of over 10,000 in self-media, you must first clarify what is the underlying logic of making money in new media?

The underlying logic of new media making money is to benefit users and continuously output useful/interesting high-value content on a certain platform (Douyin, Xiaohongshu, Kuaishou, Bilibili, video account, public account...).

By accumulating fans and realizing monetization through advertising and selling products or paying for knowledge, many Xiaohongshu students I led have achieved the small goal of earning over 10,000 yuan a month.

How to do it?

Positioning (selecting characters/categories), benchmarking, and producing content (images, texts/videos) for uploading and publishing can be roughly divided into these three steps.

1. Positioning Positioning can be broken down into two parts: personality and category. Personality is to put a label on you. You are a student, a white-collar worker, a mother, an entrepreneur, etc. This is your label.

Category is the track or field you choose. Common categories in Xiaohongshu include: beauty, skin care, clothing, life sharing, grass planting, food, photography and retouching, emotions, travel, mother and baby, fitness, learning and education

, workplace, technology, niche hobbies, men, etc... As a blogger, you must first determine your own positioning. Accurate personality and categories are the basis for increasing followers and monetizing.

2. Benchmark and create content. When we learn something, we first start by imitating it. The same goes for Xiaohongshu.

By disassembling popular accounts and popular notes, we can quickly understand the tone of the platform and determine our own creative style.

The fastest way is to choose popular notes with more than 1,000 likes and dismantle and imitate them.

The most important step in creating content is to make a good cover and title. There are many techniques and formulas that need to be mastered. First, attract users to click in, and then use content to keep users.

3. Upload, publish, and upload. One of the things you need to pay attention to is the platform rules, which need to be understood systematically. The other is the timing of publishing, as well as the selection of tags and copywriting guidance to increase the conversion rate.

Regarding how Xiaohongshu monetizes in multiple ways: 1. Advertising monetization 2. Paid columns 3. Carry-out monetization 4. Store monetization 5. Come on, customer acquisition and conversion. Come on, I hope we can all get results on the road of self-media and make monthly income.

Ten thousand.