Today I bring you the complete guide to making money in Xiaohongshu. You may not know that Xiaohongshu has been quietly becoming the best in the past two years, especially after it was removed from the shelves and reformed, Xiaohongshu is really too friendly to Xiaobai! Also, don’t you think that writing notes on Xiaohongshu is really much easier than writing on official accounts? I heard a friend in the same industry tell me that she writes Xiaohongshu and now one advertisement costs RMB 10,000...you should watch the next content carefully. The secret is revealed in depth, how a novice operates a Xiaohongshu account, and how ordinary people make money on Xiaohongshu! This answer is worth gold! ! The reason why I want to share this method is because my friend is now making a lot of money by doing Xiaohongshu. I am envious. She doesn't have many fans, and there is still a big gap between her and Big V, but the strange thing is that her fans increase really fast. One popular note brought her to the height of 10,000 followers. During those few days, she went crazy and gained 1,000 followers every day. She was so happy that she invited me to drink milk tea every day. (In the past few days, I asked her to teach her experience and invited her back. 555) The account has only been open for three months, and a single grass-growing advertisement has already reached tens of thousands. So I spent four days to sort out the following useful information, including account maintenance methods, account settings, demining guides, monetization routes and other system account creation methods, deep dive series, and high-energy early warnings. The first step is to raise your account first. I know many people don’t have the patience to read the entire article, so I must put the most important point at the front! No matter which platform you choose, you must first become a normal account before making an account. What is a normal number? It means to behave like a normal, ordinary user, browse notes that interest you, like and save content you like, follow bloggers who write good notes, and search for several famous Vs. Look at their notes. But the kind of people who post content like crazy as soon as they register, you taste it, you taste it carefully, does this look like the behavior of a marketing account? Therefore, the content of all media platforms now follows the UGC system (users create content for the platform). In other words, the platforms welcome original content. Therefore, the algorithms of all platforms are targeting marketing accounts and handling accounts. So, the key to maintaining an account is to be natural, just do what I said above. Then remember, don’t browse like crazy and like like crazy in one day. This is too deliberate. It's best to go up and walk around for half an hour and an hour every day. In about a week or two, you can share notes naturally. The second step is to be careful when setting up your account. As I just said, the Xiaohongshu platform welcomes original authors but not marketing accounts, so your account settings should have a personal feel. What it means to have a sense of persona is that you have to behave like a real person, just like a friend around you, with a unique personality and recognition. Oops, what a hassle. Just show the truest version of yourself. You can speak how you like your personality. There is no need to show off on purpose. This principle must be followed. 1. Avatar guide: It is best to post a photo of yourself as an avatar. If you are really embarrassed, it is also good to post a photo of your back or profile, or cover your face. I’ll give you a sample for the front and the face-blocking ones, so you can refer to them. This picture is very nice. Everyone knows that Xiaohongshu has its own community culture. This community does not care about appearance as much as Douyin does, but it does care about the texture of the picture. 2. Name guide: Naming on Xiaohongshu is easier than on other platforms, because the recognition of Xiaohongshu bloggers’ names is far less than that of avatars and photos, so it’s enough to be regular and you don’t have to rack your brains to surprise everyone. But even if it is simple, there are still some surprises, such as those that are too middle-class. Those that are too funny are not very popular among Xiaohongshu users, so I have compiled some naming formulas for you. Now, I’ll give you the homework: 1) Name + field. This is a formula common to all platforms. You can’t go wrong wherever you use it. Examples of naming: Ayan is a little beauty expert (beauty), a pony-tailed classmate (hair braiding), a cook, mustard sauce (food) 2) Girlish, clever and clever. Among 80% of female users of Xiaohongshu, 80% of them are female college students and young ladies in the workplace. Girliness is also the main theme sought after by women in today's society, so it is very pleasing to choose a girly name. Example of naming: Magic sugar-orange flavored cranberry meat rice balls 3) (resembling) your real name. This kind of name has the strongest sense of personality, so you can give yourself a stage name (hhh, it’s so quick You need to come up with a stage name), you don’t need to come up with a real name, you just need to use your real last name and number of characters. Examples of naming: Wang Ningmeng (the main blogger of Xiaohong) Wen Lingling (the big V of Douyin) 3. Introduction strategy Personal introduction is just like when you look at your resume to others, "My name is xx, I am xx years old this year, my My hobby is xxx, my contact information is xxx." Each comma conveys the most basic and necessary information. Following this idea, our personal profile should also have this information: 1) Identity words with age markers often also imply Identify your user base, for example, words such as master's degree students, useful seniors, and precious mothers. 2) The characteristics you want to highlight or the field of your account are to explain what value you can provide to others, such as self-discipline experts, fitness enthusiasts, and audio and video warehouses. 3) In fact, you don’t have to give the contact information. The initial number is of little value, and it won’t make much difference if you give it. The third step is to choose a good field and create high-quality content, whether it is travel guides, beauty tips, tips for growing up, or health care. You must first think about what type of blogger you want to be.

Otherwise, updating wherever you want will only weaken the weight of the account in the vertical category, and the exposure traffic will not be much. You must remember that it does not mean that which field is popular, you must squeeze into this field. In fact, the key point still depends on what you are good at, or which field you are interested in. You have to judge this yourself. Categories such as beauty, skin care, clothing, fitness, emotions, and mother and baby are the traditional rich areas of Xiaohongshu. These categories have the largest audience since the launch of Xiaohongshu. But similarly, there is a lot of homogeneous content in these vertical categories, so the competition is more intense. To be realistic, if you want to make tens of thousands of dollars in income in these fields, you need to put a lot of thought into it. But if you just make one or two thousand pocket money a month, then there is no problem in these fields. After all, there are many advertisers. In addition to the traditional wealthy families, photography, photo retouching, learning and education, and workplace categories are also popular categories that are gradually emerging. They belong to the new aristocracy and currently have more opportunities. Like my friend, her first hit was a note sharing photo retouching techniques. She only had a few hundred fans at the time, but she had over a thousand reads in three or four hours. When a friend told me this before, I asked her, there are so many accounts, and the popular types have long been popular, is there any hope? But she said, there really aren’t that many categories that reach a broad audience. But we can subdivide these categories. Things are becoming more and more detailed, and there are always more solutions than difficulties. For example, if you want to grow beauty products and want to be different from other account owners, you can strengthen your specificity and attract specific groups of people. This can be subdivided into: affordable student beauty products, specifically recommended for niche groups. Affordable beauty products. Regarding the choice of field, there are two final points to remind you: 1. You don’t have to stick to one field in Xiaohongshu. You can do 2~3 fields at the same time, but be careful, these 2~3 fields must be related. For example, my friend does skin care + beauty makeup + photo retouching. These three are "beauty" areas that women care about very much. For example, if you make girls' outfits, you can also make boys' outfits and couples' outfits. 2. After choosing a niche, many people will fall into deep self-doubt and denial, fearing that they cannot continue to output. In fact, many large bloggers cannot continue to output from the beginning. It’s all through continuous learning and in-depth research and observation, and output while learning. If you are not proficient enough, put your efforts into learning and research. Knowledge is accumulated slowly. The more you see and listen, the more you will naturally know. OK OK, the previous warm-up is all ready, and the next step is the most important output part. Although it is very important, the output of Xiaohongshu does not test copywriting skills. The replicability of popular notes is really strong (this is why I highly recommend Xiaohongshu). Therefore, if you want to create a popular note, the most important thing is to dismantle and imitate it. On Xiaohongshu, generally, the number of reads is between a few thousand and tens of thousands, and the number of likes is between a few dozen and 500, which are all considered as ordinary notes, and the number of likes on the head notes is more than 10,000. According to this rule, it is best for us to analyze notes with more than 10,000 likes. Then let’s take a look at the content of a note: In summary, it is: title + picture (including cover image) + copy title: I love this fairy-like slightly drunk makeup! ! Tutorial attached! "In love" and "fairy air fluttering" are all words that can directly attract the reader's attention and give people the preconceived impression that "this makeup must be beautiful". The "attached tutorial" is to give readers useful tips, which will enhance their trust. Therefore, the title must use more emotional words, such as "love", "empty bottle", "fairy", "too", "simply" and "definitely"; you can also use numbers to deepen the impression, such as "24 hours without makeup" ""10 times whiter", "Only 30 yuan" and so on. Pictures (including cover pictures): The picture above is the cover of that diary. The cover picture should preferably be a picture that shows the full picture of your content or the effect you want to achieve. For example, if you recommend skin care products for different skin types, the cover picture should be a general picture. Pictures give people a sense of useful information or reflect the effects, such as makeup tutorials. The cover must include a picture of the makeup effects. For the included pictures, the platform requires 9 or less, but you must send more than 4! Be sure to send more than 4 photos! Be sure to send more than 4 photos! Because pictures attract readers' attention more than words. The more pictures there are, the richer the feeling. The more serious the notes, the more motivated readers will be to read the copy. Copywriting: Xiaohongshu’s copywriting is not an article, it is purely information output, so the writing style is not important, the important thing is to explain things clearly. So we can write it in three parts: Part 1: Briefly introduce the content of the note and the value of the dry information. The tone can be salty or sweet. You can use more small expressions and symbols to increase the interest. Part 2: The practical part, the focus is on details and clarity, you’d better present it in a list. Part Three: Summary of useful information, supplementary explanations, or interaction with readers can be placed in the last part. Regarding sharing notes, I have two other tips for quickly increasing my fans. I must let you know. I hope you can get through the novice period faster and make money as soon as possible. 1) When you have zero fans, remember to ask your relatives and friends to give you likes. This will allow your content to enter a larger traffic pool in the second round of exposure. But be careful not to engage in the behavior of asking for likes. It is a very serious violation to ask for likes on Xiaohongshu. 2) Dismantling and imitating more popular notes is much more useful than attracting traffic from other places. As long as you have a popular article, the next road will be very easy. I finally finished talking about the essentials, and without realizing it, I had coded so many words, which is enough for a novice to digest for a long time.

But hold on, you must read the following content. If you don’t understand how to make money, how can you have the motivation to persevere? The fourth step is finally to understand the monetization path. Xiaohongshu does not have any fancy monetization path, it is mainly advertising + live streaming to bring goods. But don’t worry, Xiaohongshu’s advertisers are very willing to spend money, and these two ways are enough for you to make a full meal. But to be honest, not all areas can be monetized if you work hard. Beauty, skin care, and clothing are still the first echelon of commercialization. After all, there are many girls on Xiaohongshu, and it is a girl’s nature to love beauty. It is expected that these categories are relatively profitable. Store exploration, travel, and digital are the second echelon. Further down, things like parent-child, couple, and relationship are not difficult to monetize and can be monetized, but the level of advertisers is obviously weaker than that of beauty products. There are also some niche hobbies, such as music, painting, and blind box opening, which have a relatively low degree of commercialization. In addition to the field, the number of fans is also an important factor affecting monetization ability. 1. If you have an account with less than 5,000 fans, if you accept an account from Soft Advertising with less than 5,000 fans, you will mainly contact the advertiser privately. To be precise, you will wait for the advertiser to contact you. Don’t worry, if you create content with intention, advertisers will definitely find you. Since we are contacting each other privately, the quotation is actually very free. If you have more than 1,000 fans, you can bid for 200-500 ads. If your fans are very sticky, you can bid higher. 2. If you have more than 5,000 fans, and if you have 5,000 official fans, you can join Xiaohongshu’s official advertising platform when the average exposure of your notes in a month is ≥ 10,000, which is called the “Xiaohongshu Brand Partner Platform”/ This platform does not have an APP for the time being. You have to log in on the computer. Log in with the Xiaohongshu account you meet the standard. Complete the account authentication according to the guidance. The platform will automatically enter your number of fans, number of notes and official recommended quotation (it is a range. ). For a blogger with 1 million fans on Xiaohongshu, the quoted price for a single video advertisement is about 150,000, and the graphic format is relatively lower. For another example, my friend has 140,000 fans, and the quote for a single picture and text is 7K-10K. Regarding the quotation, I would like to say, be bold (you can still negotiate the price anyway, hh). Although there are not many monetization paths, knowing more about the Xiaohongshu platform rules and account weighting algorithm can make you earn more than others through the same path. . There is one last digression. Guess, there are so many Xiaohongshu users, how many of them can accept official advertisements? The reality is that there are only 10,000 people... What are everyone else doing? Everyone is just like you now, swiping for nothing, looking at other people's accounts, and envying others for making money. I just say this to let everyone know that there are very few creators of Xiaohongshu now, and there are still many opportunities, so I hope you who see me now can seize this opportunity~ Okay! This is really the end of my story. I chatted with my friends on the phone for several hours, but it took me several days to compile it into a written document. I’m exhausted ~ Finally, I want to tell you something from my heart: I hope everyone is sincere. When you sincerely learn something to make money, you really gain something. Even if you don't make a lot of money in the end, at least you have to gain skills and experience instead of gaining nothing. "The most capable people are not those who wait for opportunities, but those who use opportunities and seize them." This is a direction. I hope you can try it. Come on.