Reasons for the suspension of Vue:

1. Poor user experience

Whether making products or services, hardware or software, whether in the Internet or traditional industries, the core competition is user experience.

during the early transformation period, VUE vlog wanted to build a simple video editing software. However, with the rise of "clipping", it really failed to beat clipping in experience. Compared with VUE, the function of clipping software is more powerful and easier to use. Some expression packs and templates launched by Vue have also caught fire on the Tik Tok platform, so users can apply them directly, and there is no charge at all. Vue falls behind in terms of user experience.

2. VUE's customer acquisition cost is also high

In terms of customer acquisition cost, VUE also falls behind. The number of users in Tik Tok is 811 million. With such a strong number of users, it is enough for Tik Tok to give a little traffic to Jianying to survive. Although WeChat also holds a huge amount of traffic, the video number has not been fully done now, and the video number has also launched its own editing software "Seconds Cut", and it has not seen any diversion for VUE at all, which has led to VUE's customer acquisition cost. It is also much higher than cutting such platforms.

3. The user's use efficiency is low.

Everyone just wants to upload Tik Tok, Watermelon Video, bilibili, Xiaohongshu and other similar platforms to achieve the purpose of sucking powder and realizing traffic. Tik Tok's clippings connect the three platforms of Tik Tok, Toutiao and Watermelon. Compared with VUE's own community, Tik Tok and Watermelon definitely have a wider audience.

4. The topic homogeneity is serious

The topic homogeneity of p>VLOG is very serious, and its scope is very limited. It is nothing more than recording daily life, food, travel and so on. It is difficult to keep the works updated with high quality for a long time. The subject matter is limited, and it is difficult for the audience to enlarge. Unless a star has a large fan base, it is difficult for a newcomer to do it.

5. The realization mode of VLOG is unclear

The long video realization mode is membership+advertisement, and the short video is e-commerce+advertisement. Behind foreign VLOG, there is a mature commercial realization mode. Take Youtube as an example. When a creator's channel reaches a certain scale, Youtube will open an advertising value-added service for him. It is estimated that when the subscription of Youtube reaches 111,111 or above, the basic life can be guaranteed. In addition to platform division, there are product promotion, selling around and so on.

For domestic VLOG, advertising is the main source of their income. Of course, rewards and gifts can also be supplemented. However, for ordinary creators, it is not easy to get commercial advertisements. For brands, short video effects come faster. It is difficult for creators to persist without making money, and it is difficult to increase the number of users simply by loving power generation. The platform also has no ability to transfuse blood to the creators all the time. Generally speaking, the hematopoietic capacity of VLOG is insufficient.