In September 1995,
Ruili Clothing Beauty was born! In China, Ruili initiated a unique periodical mode: fashion and practicality.
in may, 1996, Ruili initially established its own publishing style: oriental style, female perspective and practical orientation. Ruili's circulation has risen rapidly and readers have received rave reviews.
September p>1998
The third anniversary of Ruili! Readers from all over the country have congratulated, with more than 6, congratulatory letters. Ruili's loyal readers have been formed.
in p>1998
Ruili conducted unified training, evaluation and screening for distributors all over the country, and established a strong nationwide distribution network in Ruili. Its strong marketing mode of collecting money first and then publishing was considered as Ruili phenomenon by the book distribution circles at that time.
in October p>1998
Ruili BOOK came out! Exquisite pocket books with pictures and texts and exquisite binding. Set the advantages of Ruili periodicals over books and quickly win a large number of readers! Reprinted 6 times in just one year. This is the first extension of Ruili brand. Ruili brand was formed and Ruili periodical group was successful
In March, 1999
Ruili Cute Pioneer was listed! Distinctive slogan Yours, Mine, His, All of us ── The first large-scale luxury publication with reader participation in China was dedicated to the lovely pioneers, which became the earliest interactive slogan for readers in China periodical industry.
March p>2
Ruili Yiren Fashion was strongly launched, which was practical, fashionable and elegant, especially caring for urban white-collar women. As the editor said when it was founded: Ruili hopes to spend this new millennium full of hope and change hand in hand with all mature female readers, and stick to beauty, and you and I will walk together.
in April p>21, the new edition of Ruili Home Furnishing came out! Practical, fashionable and comfortable, facing urban families, providing practical proposals for modern home life in all directions. Ruili lights up the lights at home, inspiring homesick and homely readers to get inspiration here, meet their needs, relax themselves and enjoy life.
In November, 21,
Ruili joined hands with China Periodical Association to successfully hold the first national selection contest for cover girls, which kicked off the training of professional graphic models in China, and thus created the logo activities of Ruili brand.
January p>22
Ruili website was officially opened! Ruili once again took the lead in resource integration and media interaction, and successfully extended its brand to new online media.
In February, 23,
Ruili successfully cooperated with Dentsu Co., Ltd. to hold a seminar on Sino-Japanese brand periodicals, which was highly valued and strongly supported by Publicity Department of the Communist Party of China, General Administration of Press and Publication, China Periodical Association and other relevant leading departments. Ruili showed a strong influence in the industry.
In April, 24,
On the occasion of the 4th anniversary of the publication of Ruili Yiren Fashion, the three-dimensional edition of the magazine-Beauty Research Room was launched in Beijing, which successfully developed the close interaction mode between print media and three-dimensional activities. In June of the same year, the first class of Beauty Laboratory-bloom Shanghai was launched in Shanghai. So far, the event has been held for 12 times in Beijing, Shanghai and Hangzhou, becoming a brand event of Ruili Yiren Fashion.
In November, 24,
Ruili Model Agency was established, which is the first model agency named after a magazine in China, marking Ruili's formal entry into the field of model agency.
In December, 24,
Ruili Women's Network launched the electronic magazine Ruili JM (Sister), and in April of the following year it was officially renamed Ruili Pretty, which realized the effective integration and reuse of print books and periodicals by electronic magazines and provided a brand-new audio-visual reading enjoyment different from print magazines.
In January, 25, Ruili Cute Pioneer was officially revised and renamed Ruili Fashion Pioneer after readjusting its target readers, which provided cutting-edge trends and individual fashions for metropolis women.
in April, 25,
Ruili Home Design joined hands with CASAVIVA, Italy's largest circulation home magazine under Mondadori, a famous Italian publishing group, thus marking the official deep cooperation between Ruili and European publishing groups.
in April, 26
Ruili series periodicals won the top 1 of the top 1 periodicals in China in 26, and were rated as readers' favorite magazines in the fourth national sampling survey on reading and purchasing tendency.
"Ruili Yiren Fashion" began to be filmed jointly by China and Japan, and the Chinese editorial department planned and integrated Japanese superior resources to shoot Ruili's characteristic content, creating a new mode of using Ruili's copyright resources.
in January p>27
"Ruili" was successfully registered as a well-known trademark in China.
In May p>28
In order to celebrate the eighth anniversary of its founding, Ruili Yiren Fashion and the organizing committee of Beijing Jiumen Jazz Festival held an artistic Ruili Yiren Fashion Smart Night and Jazz Festival After Party at the Tianyuan Palace of Hilton Hotel in Beijing. The 4 th Ruili Yiren Fashion Looking for an Example OL activity also kicked off that night.
December, 28
The 6th Kanebo Ruili Cover Girl Competition was successfully held in Beijing, Shanghai, Guangzhou and Dalian from May to December. For the first time, this competition used the network revival mechanism to excavate and select a group of potential newcomers. On the evening of December 7th, a grand closing PARTY with 5 models and 2, participants was held in 798, which attracted nearly 1 media.
On March 3th, 29, the high-end practical men's fashion magazine "Men's Fashion" under Ruili Media Group was grandly listed in China. This magazine cooperates with LEON, the most popular fashion men's magazine under the flag of Japanese Housewives and Life Society, aiming at mature urban business men aged 3-4, and is committed to becoming an image consultant for China men.
On March 31st, 29, Ruili Media Group held a grand launching ceremony for its new magazine Men's Fashion at Park Hyatt Beijing Yintai Center. Relevant leaders of government agencies such as Publicity Department of the Communist Party of China, China State Press and Publication Administration, Beijing Press and Publication Bureau, representatives of many famous brands, celebrities such as Yu Xi and Hai Yan, and more than 2 guests from more than 5 media attended the ceremony to congratulate them.
on November 12th, 215, according to the confirmed news from the industry, Ruili Fashion Pioneer, a brand of Ruili magazine, will stop publishing, and will stop printing from January next year. According to the news received by the backstage of WeChat official account, a fashion headline network, Ruili Fashion Pioneer will only keep its electronic version and develop its e-commerce business after the publication is stopped. As of press time, the official Weibo update of Ruili fashion pioneer Sina stayed on November 3rd.
Ruili Media Group's development strategy-resource integration, media interaction, brand extension and comprehensive three-dimensional development
Ruili Media Group takes periodical development as the leading factor and vigorously carries out Ruili brand extension management.
Ruili Media Group has its own professional advertising company-Beijing Boda New World Advertising Co., Ltd. It is fully responsible for the advertising agency, marketing and brand promotion of all media under Ruili Media Group.
Ruili Media Group has carried out the networking extension of Ruili brand: it has established Ruili Women's Network, the largest vertical portal for women in the Asia-Pacific region, Ruili Electronic Magazine, an independent positioning and online publishing magazine, and Ruili Wireless, a leading series of wireless value-added service products for women in China.
Development Vision of Ruili Media Group
Ruili Media Group will continue to consolidate and vigorously develop print media, continue to expand the scale and variety of periodicals, and establish the continuous influence of Ruili brand in China.
Ruili Media Group will continue to expand its electronic media business and strive to become a leader in the development of new media in China Media Group.
Ruili Media Group will fully integrate the advantages of print media and electronic media, innovate and develop, and establish a diversified new media group with three-dimensional interaction.
introduction of China light industry publishing house, the organizer of Ruili magazine
China light industry publishing house was established in Beijing on October 12th, 1954. The book covers more than 4 industries such as papermaking, food, sugar making, salt making, fermentation, cigarettes, household appliances, plastic products, ceramics, glass, enamel, leather, cosmetics, clocks and watches, bicycles, sewing machines, photosensitive materials, light bulbs, clothing, furniture, hardware, weighing instruments, cultural and sports supplies, arts and crafts, light industrial machinery manufacturing, etc., including reference books. By 1989, more than 2,5 kinds of light industry books had been published, with an average annual output of about 25 kinds and more than 1 million copies. In 211, China Light Industry Publishing House has formed a periodical group consisting of advantageous periodicals such as Ruili, urban housewives and Pet World. "Ruili" series of periodicals takes periodical publishing as the leading factor, and at the same time carries out publishing operations of internet, books, wireless mobile and other media, and also runs many businesses such as advertising, model brokerage and e-commerce. It adheres to the brand characteristics of "practical fashion" and takes "media integration and brand extension" as the development strategy, and successfully practices the interactive integration of print media and electronic media. Ruili has been recognized as a well-known trademark in China.
Ruili magazine's brand tenet of "Design Beautiful, Design Life" has been loved by the majority of female readers and has great brand influence in society and periodical publishing market. "urban housewives" is a fashionable reading for the exquisite lifestyle of urban mature women. The purpose of the magazine is to share life wisdom, show life art and provide considerate and comprehensive practical solutions, so that mature women can establish a balance in family, career, emotion and self, and have a confident and happy life; Pet World insists on providing authoritative pet information to pet lovers with special topics, emotions, consumption, interaction and other forms of expression.
As one of the first batch of 5 publishing houses in China that enjoy online publishing rights, China Light Industry Publishing House has established many new online media such as Ruili Women's Network, Modern People's Healthy Food Network, urban housewives Network, etc. Ruili Women's Network was awarded the "Best Marketing Creativity Award" at the China Internet Conference in 26. So far, the electronic product line of Ruili has included wireless products, electronic magazines, Ruili Women's Network and many other service platforms.