At the end of the Qin Dynasty, when Zhao was besieged, the allied general Xiang Yu crossed the Zhang River to rescue Julu, which was a battle that broke the cauldron and sank the boat. According to legend, there were many Jingchu people in the three armies who liked spicy food. There were many ducks on both sides of the Zhang River. They cooked them with the wood of the shipwrecked boats. Knowing this, the fragrance spread everywhere, and the three armies looked at each other, vying to eat it. The duck neck was especially delicious, and they could not forget the taste for a long time. Their morale was greatly boosted, and they were able to win over the giant deer. After that, no one knew what the taste was like. The only cook got the sachet, so he hid it secretly, returned it to Chu, made a secret recipe, and cooked it with duck neck, duck feet, etc., and named it "Jiujiuya", which was passed down later.

Company Profile

The company's service and business philosophy is to provide special leisure food and spread a relaxed and happy mood.

As the leader in the duck neck industry and the representative of the authentic Qixiang Pai, Jiujiuya has long been a household name and has become the first choice of casual snacks for ordinary people, especially in Shanghai, Jiangsu and Zhejiang and other places, as long as duck neck is mentioned , others will immediately say just eat it for a long time. Whether it is a meal, a gathering with friends, afternoon tea, or an outing, how can we not live without Jiujiuya? If you don’t eat, you will think about it!

Jiujiuya is a traditional delicacy originating from Wuhan. It uses more than 30 kinds of spices and is carefully braised by experienced master chefs. Purely natural and without pigments, it is produced and sold on the same day, and the entire cold chain distribution ensures that the products delivered to consumers are fresh and delicious.

Jiujiuya was established in October 2002. Jiujiuya’s first store, Zhongshan West Road, opened on December 18, 2002. It is headquartered in Shanghai and has six branches nationwide (Shanghai Branch, Wuxi Branch, Hangzhou Branch, Guangzhou Branch, Beijing Branch, Chengdu Branch). By the end of 2008, the network had spread across more than 20 large and medium-sized cities across the country, with nearly 1,000 stores.

In 2009, after rigorous evaluation by many authoritative organizations, Jiujiuya became the "Shanghai Youth Trainee Base" awarded by the Shanghai Municipal Government. It was also awarded "Chinese Famous Snacks" and "Shanghai Famous Snacks" by the China Cuisine Association and Shanghai Cuisine Association. "The honorary title!