The once popular instant noodle canteen is now in dismal business, and the reason behind it is disappointing. Many shops are now popular not because of how attractive their ingredients are, nor because of how popular the chef’s cooking skills are, but because of the shop.
The style design is very attractive to young people, and the marketing methods are in place, so there are still a lot of people coming and going in some stores, and of course more people come to take photos and post them on friends.
What we are going to talk about today is an internet celebrity shop called “Instant Noodle Canteen”.
This shop first became popular in Taiwan and gradually spread to the mainland. From the beginning, it was loved by mainland customers.
The styles chosen by the store all use small and fresh colors, which are in line with the diverse aesthetics of young people.
The selection method has also been changed from the previous dining recommendation method to self-selecting meals. You can also freely combine the vegetables you want to eat. This method has changed the past reliance on hard sales by clerks, making customers' choices more in line with their own needs. At the same time,
It also reduces the operating costs of the store.
The types of instant noodles are not just a few, but some European, American, Japanese and Korean instant noodles are selected to meet the various taste needs of customers, making customers' choices more diversified, so that they can not go out of their way.
You can eat instant noodles from other countries just outside the country.
Just like the name, this ingredient itself is based on convenience and deliciousness, so it has become the best choice for many customers who pursue fast speed and fresh taste.
The price also changes according to the different ingredients, and the average price per person is around 30.
However, according to relevant store owners, the current business is far worse than before. Many people only come to eat once or twice, and it is almost difficult to form regular repeat customers, so business is getting harder and harder.
In fact, it is not difficult to figure out that such a price is actually not cheap. Many people come to eat just for the novelty and to try something new. After eating, they can just take a few photos and will not choose to buy it again. After all, this is
Fast food products are not very healthy, eating too much is not good for the body, and the price is not cost-effective. It is better to order more dishes for the same price, so according to the current trend, the operation of this kind of store is showing a downward trend.
As modern people's requirements for food continue to increase and they pursue health more and more, can this kind of store consider changing its business strategy to be more green and healthy?