In this Internet age where everyone wants to be online celebrity, how to successfully show and manage themselves has become a problem that everyone has racked their brains to think about. Among all the famous online celebrity, Li Ziqi is one of the people I admire most.

Everyone who knows her knows that she is a food anchor and a strange girl.

let's first take a look at her "great achievements"

1. There are 15.4 million fans in Weibo

2. The cumulative number of videos shot has reached 3 billion times

3. The development of food products with the same name and online flagship stores have sold a lot of products, but the sales volume is amazing.

4. Business docking and cooperation with various brands. For example, there are thousands of people who are food anchors on Yuxi

Internet, and only she has become what everyone dreams of. From a rural girl born and raised, she became a hot celebrity by cooking farm food.

So what is the secret of her success?

OK, the following words are purely personal analysis, for reference only.

The first point: the style positioning is clear and single-minded.

Li Ziqi is cooking antique food. From her own dress to the style of pots and pans used for cooking, she is a peasant style, and even the materials used for cooking are self-produced in the field, without any commodity information in modern society. Vegetables are grown by yourself, meat is your own kind of poultry, and firewood for cooking is also the branches you cut yourself. This kind of truth is the most touching, and it is the most different from other food anchors.

It's not enough to build a personal brand if you just boil water for cooking and chop wood for pigs in rural houses every day. The most important thing is

the second point: management personal charm.

do you think she is just cooking? No, it's not. She also knows

delicious food:

making tofu, brewing fruit wine, making tea, making sauces, etc.

pastoral food:

cultivating land for planting vegetables, planting flowers, raising pigs, raising sheep, raising silkworms, cutting firewood up mountains, cutting bamboo, etc.

civil engineering

: paving bricks and building roads.

I have to say that this is the secret of her successful powder absorption. She did what the audience wanted to do but couldn't.

She lived what we wanted to live.

How can we not like it?

third point: she sells a way of life.

At present, we are all busy day and night in the reinforced concrete city for houses, cars, tickets and children. In order to catch up with the time, we buy vegetables and fruits by express delivery, order takeout for meals, use machines for laundry, and we don't use our hands for things that can be solved with money. It seems that except the function of using mobile phones is improving, our other survival functions are deteriorating. But Li Ziqi appeared just in time.

Her

anti-city lifestyle evokes our memories of life and our inner desire for "real life".

After Li Ziqi became popular, many imitators appeared on the Internet, and they also lived in rural earthen houses and learned to grow vegetables and cook like Li Ziqi, but all of them were like a flash in the pan. I think the two successful points above can still be copied if you want.

Just like you can take part in the talent show, I also take part in the talent show. You can do live broadcast and I can do live broadcast.

but the secret of success is exclusive. Your temperament hides the roads you have traveled, the books you have read and the people you have loved. It is not feasible to run a personal brand by imitating others. You still need to tap your own characteristics, be yourself, and be in harmony with people at the right time and place.

I've seen many friends asking this question recently, so I'd like to share my opinion.

Li Ziqi's video shooting mode can be copied. You just need to copy it according to her. It's almost impossible to get her attention.

I believe everyone has seen it, since Li Ziqi became popular all over the Internet. Many people are imitating her, such as beauty, food, beautiful scenery, etc. The video style is exactly the same as hers. The attention is also quite high, and there are millions of fans. But compared with the tens of millions of plums, it is really inferior.

Of course, personally, I think it is very difficult for ordinary people to make a complete copy of Plum Qi. I believe many people have no problem with food. However, plums are not just delicious food. She knows too many things, such as bricklaying (bread kiln); Woodworking (making swings and bamboo tables), making clothes (dyeing with grape skins and sewing them into gentlemen), and doing Four Treasures of the Study, among which she also showed some calligraphy and painting.

As commented on the Internet: "Li Ziqi, he got a hall on the floor, a kitchen on the floor, a tree on the floor, and a house on the floor".

I feel that she is really omnipotent. Very worth learning.

As long as you have the heart, you can try hard. Whether it is successful or not, at least you have tried.

Li Ziqi is currently a leader in the field of pastoral video creation. She is very popular not only at home, but also abroad. In fact, there are many imitations of Li Ziqi now. But none of them have reached her artistic conception, and both the sense of picture and the soundtrack are very particular. I'm a post-6s generation, but I don't play any videos of Li Ziqi. Since I immigrated to Fiji after retirement, I can look at Li Ziqi more objectively. On youtube, the largest video website abroad, Li Ziqi's subscription has reached an astonishing 7.73 million.

Each of her videos is basically millions, and the comments are over 1,. Most of the comments are foreigners. Li Ziqi has become a window for foreign countries to understand China culture. This height is difficult for ordinary people to copy.

Li Ziqi's success lies in her finding the voice of people all over the world. In today's increasingly busy and tense life, people yearn for the kind of comfortable, relaxed and slow-paced life. However, for most people, except me, it is almost impossible to live this life. Then, the picture that Li Ziqi painted for us has become the comfort of many people's hearts. It can be said that people have found poetry and distance in her videos. Her videos can really give people a lot of relaxation. As friends from the media or vlog, it is most important to find your own style and direction. In the past few years, when I moved to Fiji, I also realized the complete relaxation of my body and mind. That feeling may be as described in Li Ziqi's video.

A good pattern can certainly be copied, but do you have that ability?

Li Ziqi's success lies in the fact that she once lived here, and all her videos show her life.

This kind of thing is accumulated through years of life, and you can't just take it.

Just like Li Ziqi's cooking, it has been practiced for many years, so when you cook by yourself, you can be comfortable and clean. Even now, many foods from the media, when cooking food, are not as refreshing as plums.

Many dishes in Li Ziqi's video are all grown by themselves.

Farming, planting, watering, weeding, removing insects, cleaning the ground, and so on, there is a lot of work in the fields.

ask yourself, can you bear it?

What you see is her success. She works hard behind her success. Do you see it?

The mountain is no better than the city. Everything needs to be shouldered. It's very hard and tiring. Can you do it?

Maybe you will say, I can hire people to work, and I just make videos myself.

But as a result, there is always an artificial and posturing shadow in what you make. You can't be true, because you are not close to this land, but only fantasize about this beauty.

Li Ziqi succeeded. Of course, the pattern can be copied, but you need to know a lot, and your mood should be calm.

Besides, Li Ziqi is so popular now. If you copy, you will only be accused of plagiarism. It is better to create a new model.

I'm An Guoping, stinky tofu Xiao An, pay attention!

Tianfu Sichuan has beautiful scenery, and the farmer has a daughter, and the son is pure tomorrow.

the parents are shallow, the foster mother dislikes them, and my father loves his grandson, so we can get back together.

it's not easy to go into the city to find and work hard for a living.

Grandma is seriously ill and never gives up. She studies hard to make a video.

rough hands, paddle washing, shoulder knife chopping, invincible.

working all day, going to bed late and getting up early, the road of shooting is extremely hard.

strive for perfection, eventually achieve results, inherit culture and reach the peak.

an overseas interview is legendary. She is a slim girl, dressed in red.

if I were a man, I would definitely want to marry you, the son and daughter of China, and learn from you.

it can be copied, of course, it's not easy, although it can't be reached, and the heart depends on it.

Everything can be copied, but what is copied is always a fake. As the saying goes: it has been imitated and never surpassed.

As a newcomer to the media, I have thought about whether to imitate Li Ziqi when I saw so much traffic, but imitation also requires skill. Whether there is a team behind Li Ziqi or not, I ask myself, even if there is a team, I can't do it like Li Ziqi.

Second, we should have a steady stream of creativity, and copy the pattern of Li Ziqi, but we can't completely copy the content of Li Ziqi. If she shoots anything, everyone will go to see Li Ziqi, so it is very important to have their own creativity.

Third, you should be willing to endure hardships and persevere, not only in making videos, but also in doing everything. The results and efforts may not be directly proportional, but they will definitely not be inversely proportional. Even online celebrity, who everyone is complaining about, has to go to plastic surgery and learn makeup.

Li Ziqi perfectly explained to us that a working girl is the most beautiful! Compared with those who are affected, posturing, but too lazy to move a finger, online celebrity people who copy by their faces and bodies are more deeply rooted in people's hearts, more natural, more real and simple ... so they can capture the hearts of the whole world! Her pattern has become a classic, and the classic can never be copied!

Make food at sunrise, rest at sunset, drink a spoonful of food ... Liziqi lives in a quiet rural environment, leads a self-sufficient pastoral life, wears clothes with Chinese elements and makes traditional food with traditional craftsmanship. What she presents to the audience is an image with the characteristics of China's traditional farming society.

this kind of "pastoral complex" is not strange to us. Due to the continuous development of social industrialization, today's urban residents generally feel that their life is fast-paced, stressful and anxious. Although they are overloaded with information, they often feel empty and meaningless. At the same time, their health is consumed by urban pollution, congested traffic and narrow accommodation space.

The success of this model is bound to be followed by a large number of imitators, but it is rare after all. Whether you want to copy or stick to your own field and creative direction really depends on your ability.

it's hard to copy individual content, just like a work, which has its own style, personality and special region. It can copy the form, but its core connotation is hard to imitate and surpass. Li Ziqi's video mainly determines the topic according to the seasonal solar terms, traditional festivals and folk customs in Chinese traditional culture. Choose to simply record the technological process or attach to a certain main line of characters' stories.

Lanzhou beef noodles recorded in Lanzhou Beef Noodles is known as the "living fossil of China noodle culture", with complicated and exquisite processes, which require extremely high operating years and technical requirements. Li Ziqi asked the master for advice for nearly two months, and finally completed the video recording with the standard of "two details". Data access, interviews and research, in-depth study, independent shooting, editing and final presentation lasted for three months.

With such excellent production, few people can settle down to do these things in this impetuous society. Therefore, it is still difficult to copy the plum seven pattern.

although Li Ziqi is an "actress", her movements are vivid and her work is different. It shows that she is a person who can work. Unlike some actresses in TV series, the martial arts movements are quite similar (body double's performance). When you run, your joints are slack and your fat body is shaking. There are also some extras who, when carrying the burden, hold the pole in their arms, and the fake can no longer be fake. I like Li Ziqi's "performance".