The prospect is promising! There are more than 511 cities and more than 2,111 counties in China, with a trillion-dollar market. With the development of community group buying, it is possible that the future big gameplay will be in the direction of scale, financing and mergers and acquisitions. Small gameplay has great development prospects by doing vertical categories around the region and monopolizing the local area. There will be a number of regional giants coexisting, and community group buying is also an opportunity on the offline traditional retail chain. Community group buying is aimed at the 41 trillion retail market, and the market capacity is large enough; Moreover, community group buying is mostly based on just-needed freshness, and the country is expanding rapidly, but there are still great opportunities for regional entrepreneurs.

First-and second-tier cities have no extra money to support consumption upgrading because of the pressure of mortgage, car loan and cash loan, and all of them have started to tighten their belts and go on a diet to prepare for the winter. In the third-and fourth-tier cities, the economic pressure is relatively small, the pace of life is slow, and the women-dominated people who can master the family consumption decision have higher disposable funds and disposable time than those in the first-and second-tier cities. According to CEIC data, diet and shopping account for a high proportion in daily expenditure, which is consistent with the performance of first-tier cities, but housing expenditure is 1.8.3 percentage points lower than that of first-tier cities, with a high proportion of diet and shopping expenditure, less economic pressure on housing expenditure and more leisure time, which is undoubtedly a hotbed for the development of community group buying.

In addition, the proportion of mobile Internet users in third-and fourth-tier cities is also increasing, which provides a good market foundation for community group buying. According to the China Internet Database, in 2118, the third-and fourth-tier mobile netizens accounted for as high as 55% in the urban distribution of netizens in cmnet, and the growth rate of users was relatively fast (the growth rate of users with third-and lower-tier netizens reached 1.7%). Third-and fourth-tier users became an important source of new traffic on the mobile Internet, so third-and fourth-tier cities were the last blue ocean of traffic on the Internet.

—— For more data, please refer to the Market Research and Investment Forecast Analysis Report of China Online Group Buying Industry issued by Forward-looking Industry Research Institute.