The promotion of new dishes can be roughly divided into three steps:

1. packaging: first of all, we should ask professionals to take pictures of new dishes, make posters and put them in a conspicuous place at the door of the store. Now cooking also pays attention to culture. We can attach the origin of dishes or short stories about them.

2. Online promotion: There are many food bloggers on the Internet now. You can invite them to try and promote them, promote them on our official WeChat account, or insert advertisements on the short video app.

3. Offline promotion: wall advertisements can be made outside shopping malls, posters can be placed in subway stations with large traffic, and service personnel can focus on promoting new dishes in meals, or divide them into small portions for customers to try.

This is my view on promoting new dishes. I hope I can help you. Thank you.

Based on years of catering management experience:

1, a display chart for promoting new dishes was posted in a conspicuous position in the store.

2. Train all employees in the hospital to master the characteristics, taste types and basic ingredients of new dishes, and ask them to actively recommend them to new and old customers.

3. Make a marketing plan for new dishes and implement it in place.

Online and offline combination, such as WeChat official account, Tik Tok, headline number, etc. You can make full use of it. First, promote a wave on it. If you are offline, you can do activities. For example, when you first launch it, you can enjoy a half-price discount for members, or you can enjoy several discounts when you order this dish in the store. If it is not a big dish, you can put a small dish for users to try and tell customers that it is a new product. If it is true, if a restaurant is not a chain store, then it is very important to promote it, not only to retain old customers and create a good reputation, but also to think of some points to attract new customers.

You should make full use of the network platform. So many food websites actually welcome restaurants to actively introduce their new dishes and specialties. As long as you stick to these platforms and find more websites to publish, you will naturally see more people, which will save a lot of money.

For example, many restaurants in Kunming introduce themselves on websites such as Yunnan Food Network.