The streets can't be visited, the amusement parks can't be visited, and the online roses are all sold out, but the young people who have to be separated by the epidemic have found a new love? Good food.
▲ The picture comes from: domestic go these
The "kitchen killers" in the past began to overcome the difficulties, moved out the dusty rice cookers, picked up pots and pans, and ushered in the highlight moment at home.
baked potato cake, fried steak, snail powder, lean porridge, shrimp sushi, self-heating hot pot, egg thin muffin, seafood udon noodles, sausage clay pot rice, croutons with egg milk, and Orlean chicken leg rice ball?
the speed of changing "new love" has never been so fast. These "one-person foods" have burst into new energy at this moment and appear in the circle of friends one by one every day.
▲ The picture is from "Yesterday's Food"
But in fact, "eating for one person" is not a recent fad.
In p>2118, the sales volume of "one-person food" products increased by more than 61% year-on-year, and in 2119, it increased by as much as 31% year-on-year. Self-heated hot pot, self-heated alms chicken, self-heated mala Tang, self-heated snail powder and instant soup have all become hot-selling foods, and they are more and more popular among office workers because of their characteristics of convenient cooking, easy eating and single serving.
"Eating for one person" is also considered as the dietary trend in 2121.
▲ Self-heating hot pot
Eating alone is also "lively"
In the past, eating alone was always understood as lonely, boring and unsociable.
After all, people in China like to be lively. Since ancient times, they like to have friends get together at a table and have a good talk.
However, according to the data of China Consumer Genealogy Catering, among the post-91s consumers, 55% have the habit of dining out independently for no more than 1 hours.
The top three reasons for eating alone after 1991s are: busy work, irregular meal time and enjoying the process of eating alone.
▲ The picture comes from: "Little Forest"
Under the double pressure of work and life, people will choose to go to those small restaurants in "Midnight Food Store" to order a "meal for one" after work, and enjoy a delicious meal quietly in a city that keeps going around the clock; Or, as in "Little Forest", stay at home and cook some side dishes alone to relax, relax and enjoy for a while.
nothing can't be cured by delicious food.
▲ The picture comes from "Midnight Food Store"
Of course, the main reason behind it is that more and more young people are solitary.
According to China Statistical Yearbook 2118, the total number of singles in China has reached 249 million, accounting for 18% of the total population, and there are more than 77 million adults living alone, which is nearly 11% higher than that in 1991.
where there is demand, there is market. This has also opened a new entrance for the catering business.
▲ Image from "Midnight Food Store"
Single-serving food is selling in full swing on the Internet, and the main consumer is 26? 35-year-old people; Take-out has already launched a large number of multi-spell single-person packages, so that people can eat just as well as eat a variety; Even after going out, the restaurant for one person has become a new choice for "foodies" to punch in.
The famous "one-person food" restaurant is the Japanese "Yilan Lamian Noodles".
This noodle restaurant has a cubicle that can only be made by one person. There are wooden boards on the left and right front, and the partition in front is used to open the serving. Every customer's eating space is equipped with a drinking place, cups and tableware, which are neatly placed, full of abstinence.
It creates a very private dining space, just like a shelter in life. It's already a wonderful thing that you can "immerse yourself" in dining alone without greeting people or being polite to each other.