As the saying goes, food is the most important thing for people.

No matter who you are, you can't resist the temptation of delicious food. This is true for ordinary people, and so are celebrities.

In the tide of the Internet and national entrepreneurship, how to make money by doing business?

Celebrities who used to rely on their reputation to make a living have also joined in and invested in the catering industry.

For example, Meng Fei’s small noodles, Ren Quan, Li Bingbing and Huang Xiaoming’s hot pot restaurant “Hot Spicy No. 1”, Bao Beier’s “Lazhuang Hot Pot”, Xue Zhiqian’s Chuan Chuan Xiang “Shang Shang Qian”, etc.

These are not the only celebrities who have entered the catering industry. Especially in recent years, there are so many that you can hardly count them at any time: Shu Qi, Han Geng, Feng Xiaogang, Ge You, Wu Qilong, Han Han... So why do celebrities prefer to start a business in the catering industry: 1.

It is an industry that is urgently needed by society. No matter how depressed the economy is, people still need to eat. Catering is an industry that will never decline. “Food is the first necessity of the people.”

echo.

2. Innate popularity For celebrities, popularity comes with them. Their own halo has a certain publicity effect. Celebrities opening restaurants can easily realize the transformation of the fan economy. Compared with the general catering industry, it has

Absolute advantage.

Ordinary people need to carry out long-term publicity and preparation to open a store, but celebrities do not need it. With just a random Weibo, tens of millions of fans will come to support it. It is so awesome that you have to believe it.

3. Easier to capture consumer psychology Another major advantage of celebrity catering is that artists understand customers' consumption preferences better than ordinary caterers.

This type of celebrity catering generally knows how to see the big from the small. They often take advantage of the limelight of movies, Internet hot spots, variety shows, etc., and take advantage of the trend to create the emotional card of celebrities' private dishes and classic movie dishes.

It can better capture the psychological preferences of consumers, and fans will buy it more.

3. The price can be slightly higher. Celebrities open stores and have their own star effect. If the price of the product is set a little higher, even if the taste is average, mass consumption will still accept it. Moreover, because of their admiration for celebrities, fans will not care about the price.

The problem is that if a celebrity opens a store and the price is slightly higher, it will have higher profit margins.

4. The decoration style is novel. Celebrities open restaurants. In addition to their own popularity advantage, their frequent highlights in marketing and publicity also make them a lot of eyeballs.

Regardless of whether celebrities are idols or not, the restaurants they open must at least look like idols in decoration.

In addition to the beautiful decoration, good copywriting, and gimmicks, it can also bring them a wave of fan economy.

5. Stars with low thresholds and low investment have a limited "shining period". If they are popular this year, their remuneration will be very high; if they are not popular next year, they will have nothing.

Celebrities are taking advantage of their current popularity. On the one hand, they can vigorously develop their acting careers. On the other hand, they want to invest and make money, but their energy is limited. So how do they make money in business?

So I had no choice but to choose an industry with low threshold, low investment, quick recovery, high returns, and easy and rapid replication - catering.

But can you really establish a firm foothold in the catering industry just by relying on the label of celebrity?

of course not.

Only the aura of a star cannot go far. Real entrepreneurs are down-to-earth and put in a lot of time, energy and effort. If you choose the entrepreneurial path, you must devote yourself wholeheartedly and be responsible for your own entrepreneurial projects.

Work hard, persevere, and treat it as the most important thing in your life.