From the initial spending on marketing and promotion to the current decline in subsidies, the development of the entire food delivery market has gradually become saturated in big cities. This has caused many players who want to enter the industry to start investing in small and medium-sized counties and cities.

And as the commissions of food delivery platforms continue to rise, more food delivery entrepreneurs are "escaping" from the control of large platforms and want to establish their own food delivery platforms in local areas.

Perhaps for self-operated takeout apps, most people will feel that they have no advantages over large platforms like Meixi and cannot compete with takeout platforms like Meixi.

First of all, as an entrepreneur, you need to make it clear that in the early stages of platform operation, there is no need to always think about who to compete with. You have to know that the food delivery market is so big. As long as you build a good food delivery platform, even if you only share the pie, the traffic will not be there.

How bad would it be?

And instead of thinking about how to defeat your competitors, you should do your best first.

Secondly, is it really impossible to build a self-operated takeout app when faced with American hunger?

How can self-operated takeout apps quickly enter the local market and successfully capture market share?

In a market with mixed good and bad, choose high-quality food delivery software to build your own food delivery platform and achieve high-efficiency entrepreneurship at low cost.

The intra-city service APP project developed by Chuangshi Internet can help you build a local food delivery platform, which is completely independently operated by local people. The platform covers food delivery, errands, e-commerce, group buying, information, convenience, social networking and other services.

Chuangshi Internet provides full platform technology construction, operation training guidance, after-sales service, value-added services, etc.

Partners are mainly responsible for operating the platform, and the results, including all profits, platform ownership, etc., belong to the partners. Chuangshi Internet will not take commissions from the operators, giving local entrepreneurs the greatest room for development.

Of course, you can also choose to join a food delivery platform such as Meituan or Ele.me and only act as an agent.

However, joining the food delivery business as an agent is by no means the end point for entrepreneurs. Complete independent operation is the ultimate goal.

In the early stage of operation, the first thing to do is to invite local merchants to join the platform. Because users are the core of the food delivery platform, and merchants are the core of serving users, so the first thing to do when operating a food delivery platform is to invite local merchants to settle in. Although operators are local

There are more or less merchant resources. It is not particularly difficult to invite dozens or hundreds of merchants to settle in, but it is not easy to invite some high-quality merchants.

Merchants on the Meixi takeout platform have a wide variety of products and different quality.

In the past few years, there were news reports that many merchants on the platform were simple small workshops with poor sanitary conditions and food safety risks. After the report came out, many people had a psychological shadow on takeaways, which caused a certain impact on the overall business situation of the platform.

The impact was later rectified, but the shadow has been cast, and the merchant store environment is still a factor that users have to consider when ordering food.

When building an unfamiliar self-operated takeout APP locally, users will remain extremely vigilant about the new platform, and high-quality merchant stores can eliminate users' concerns to a certain extent.

In addition, taste is also the key to influencing users’ food ordering.

Regarding merchants, choose merchants with high reputation in the local area, because the store environment of this type of merchants is excellent and the catering hygiene is relatively guaranteed.

Some people say that these merchants already have Ele.me and Meituan and will not join other food delivery platforms. Then you are totally wrong!

Mei Hung's high commission means that merchants' profits are not particularly high. Therefore, in order to successfully attract merchants to settle in, the self-operated takeout APP may not charge merchants any commission in the early stage, or it may take a lower commission than Mei Hung's.

You can give the merchant a free period of time or a preferential price (depending on the actual situation) for the merchant's registration fee. There is no cost. If you join more platforms, you will have more channels to acquire customers. Why not do it.

Nowadays, almost every place has some well-known time-honored stores. Although the store area may be small and the environment is not that high-end, it attracts many customers with its unique delicious food, and even more customers come here.

Therefore, the presence of such merchants can bring a lot of traffic to the platform.

When inviting such merchants to settle in, you can set up a column to attract merchants to sign exclusive agreements. The opening of the column can better highlight the status of the store. Even foreign tourists can eat local specialties through the platform, and no longer have to search for various products online.

Collecting is more conducive to the inheritance of the store.

With the steady development of several major food delivery platforms, the delivery cost per order was as high as more than 10 yuan back then. Nowadays, it is normal for delivery riders to charge 4-5 yuan and 2-3 yuan for delivery.

In addition, self-operated food delivery APPs are no better than large platforms like Ele.me. They have limited start-up funds and cannot attract a large number of part-time delivery personnel through high subsidies and delivery fees. In addition, due to the particularity of part-time delivery personnel, it is recommended that self-operated food delivery APPs be the best in the early stage.

It can establish a small full-time delivery team, with full-time as the main part and part-time as the supplement. It implements an employee system for full-time delivery staff, comprehensively controls the quality of delivery services, and makes the platform more standardized.

The first impression is very important. Through high-quality delivery services, users can trust the platform more.

When the order volume is large, part-time delivery personnel are activated to ensure efficient delivery services and improve user experience.